Marketing Manager

📌 Core Information - Job Title: Marketing Manager - Company: Rawson Group - Location: Rhodes, NSW, Australia - Job Type: Full-time, Hybrid (On-site and Remote) - Category: Marketing - Date Posted: April 17, 2025 - Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies for residential development projects and spec home programs. - Managing the end-to-end process from planning and research to branding, media campaigns, and performance reporting. - Collaborating with internal teams and external agency partners to deliver projects and support target achievement. - Reporting on campaign performance and providing updates to project stakeholders. ASSUMPTION: This role requires a balance of strategic thinking, hands-on project management, and strong communication skills. The ideal candidate will have experience in project marketing and managing media campaigns. 📋 Key Responsibilities - 🔑 Develop and execute marketing programs for residential development and spec homes projects, managing the end-to-end process from research and planning to brand development, project assets, and digital footprint. - 🔑 Support the team in managing above the line and digital performance media with agency partners, ensuring materials are produced for delivery to approved media plans and reviewing performance metrics to optimize activity. - 🔑 Report on campaign performance using Salesforce dashboards and external data, providing updates to project stakeholders. - 🔑 Administer and manage budgets against internal processes and agreed spend limits, providing regular project reconciliations. - 🔑 Collaborate with internal teams and external agency partners to successfully deliver projects and support the achievement of targets. ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively. 🎯 Required Qualifications - 🎓 Education: Bachelor's Degree in Marketing or equivalent. - 🕒 Experience: 2-5 years of experience in project marketing and management, with a strong focus on brand planning and media campaign management. - 🛠️ Required Skills: - Proven experience in project marketing and management. - Strong strategic mindset with brand planning skills. - Proven experience in managing ATL and digital performance media campaigns. - Ability to spot and resolve complex problems as part of a team. - Ability to prioritize and organize multiple tasks to execute projects on time. - High level of communication and influencing abilities to negotiate best outcomes. - Well-developed problem-solving skills with a strong analytical mindset. - Ability to build strong relationships as part of a team and partner with multiple internal and external stakeholders. - High attention to detail on all facets of the campaign. ASSUMPTION: Candidates with experience in the construction or real estate industry may have an advantage, but relevant transferable skills from other industries will also be considered. 💰 Compensation & Benefits - 💰 Salary Range: AUD 90,000 - 110,000 per annum (Based on industry standards for mid-level marketing roles in NSW) - 🎁 Benefits: - Gym membership discounts - Paid parental leave - Optional 5 weeks paid leave - Flexible work options available - Financial assistance for professional development - Company-wide reward and recognition platform - Recruitment referral program (up to AUD 5,000) - Discount on home builds and land packages - Access to employee assistance program - Friendly, social, and collaborative team environment ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in NSW. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context - 🏢 Industry: Construction and real estate development - 🌐 Company Size: Medium (201-500 employees) - 📅 Founded: 1978 - 📜 Company Description: Rawson Group is a leading builder and land developer in NSW and the ACT, with a strong focus on quality design and construction. Acquired by Daiwa House, Japan's largest residential builder and developer, in 2016, Rawson Group benefits from a stable and scalable business model. - 🏆 Company Specialties: Residential construction, land development, property development, real estate, and house and land packages. - 🌐 Company Website: www.rawson.com.au ASSUMPTION: Rawson Group's acquisition by Daiwa House provides stability and growth opportunities for employees, while its focus on quality and customer satisfaction drives its success in the competitive construction and real estate market. 📊 Role Analysis - 🌟 Career Level: Mid-level marketing role with opportunities for growth and development. - 👥 Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with internal teams and external agency partners. - 💻 Work Arrangement: Hybrid (On-site and Remote) with flexible work options available. - 🌱 Growth Opportunities: - Opportunities to work on diverse projects and gain exposure to various aspects of marketing. - Potential to progress to senior marketing roles within the company. - Access to professional development opportunities and financial assistance for relevant courses. ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in project marketing and management, with the potential for career progression within the company. 🌍 Location & Work Environment - 🏢 Office Type: Modern, collaborative office space with on-site amenities. - 📍 Office Location: 5 Rider Blvd, Level 7, Rhodes, NSW 2138, AU - 🌎 Geographic Context: - Rhodes is a suburb in Western Sydney, with easy access to public transportation and nearby amenities. - The office is located near the Rhodes train station and offers ample parking. - The area is known for its vibrant community and growing residential population. - 🕒 Work Schedule: Standard full-time hours with flexible work options available. ASSUMPTION: The office location in Rhodes offers a convenient and accessible work environment, with nearby amenities and public transportation options. 💼 Interview & Application Insights - 🔑 Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. In-depth interview with the hiring manager and relevant team members. 4. Final interview with the Senior Marketing Manager. - 🎯 Key Assessment Areas: - Strategic thinking and problem-solving skills. - Project management experience and ability to manage multiple tasks. - Communication and influencing abilities. - Cultural fit and alignment with company values. - 💡 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare examples of your project marketing and management experience, as well as your media campaign management skills. - Research Rawson Group and be prepared to discuss how your skills and experiences align with the company's mission and values. - 🔑 ATS Keywords: Project marketing, brand planning, media campaign management, strategic mindset, problem-solving, communication, attention to detail. ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter to highlight your relevant skills and experiences. 🛠️ Tools & Technologies - Salesforce (CRM and project management) - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for project management, communication, and reporting. 👔 Cultural Fit Considerations - 🌟 Company Values: Quality, Integrity, Innovation, Collaboration, and Customer Focus. - 💼 Work Style: Rawson Group values a collaborative, team-oriented work environment with a strong focus on open communication and continuous learning. - 🤔 Self-Assessment Questions: - How do your personal values align with Rawson Group's company values? - How do you approach collaboration and teamwork in a project-based environment? - How do you stay organized and manage multiple tasks and projects simultaneously? ASSUMPTION: Candidates who demonstrate a strong cultural fit with Rawson Group's values and work style are more likely to succeed in this role and contribute to the company's ongoing success. ⚠️ Potential Challenges - 🌱 Managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively. - 💰 Balancing the need for strategic thinking with the day-to-day management of projects and campaigns. - 📈 Working with external agency partners and managing their performance to ensure project success. - 🌐 Adapting to a hybrid work environment and maintaining effective communication with both on-site and remote team members. ASSUMPTION: These challenges can be overcome by leveraging strong project management skills, effective communication, and a strategic mindset. 📈 Similar Roles Comparison - 🔑 Marketing Manager (Construction/Real Estate) vs. Marketing Manager (Consumer Goods): This role requires a strong understanding of the construction and real estate industry, as well as the ability to manage projects with a focus on customer acquisition and retention. - 🌐 Industry-specific context: The construction and real estate industry is highly competitive, with a strong focus on customer satisfaction and brand reputation. - 🌱 Career path comparison: This role offers opportunities for career progression within the marketing department and potentially into senior management roles within the company. ASSUMPTION: Candidates with experience in the construction or real estate industry may have an advantage in this role, but relevant transferable skills from other industries will also be considered. 📝 Sample Projects - 🏠 Developing and executing a marketing campaign for a new residential development project, including market research, branding, and media planning. - 📊 Analyzing campaign performance data and providing insights to optimize future marketing efforts. - 🌐 Collaborating with external agency partners to create and implement a digital marketing strategy for a spec home program. ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to hands-on project management and execution. ❓ Key Questions to Ask During Interview - 🌟 What are the key priorities for this role in the first 90 days? - 👥 How does this role fit into the overall marketing strategy for the company? - 💼 What are the most challenging aspects of this role, and how have previous incumbents approached them? - 🌱 What opportunities are there for professional development and growth within the company? - 🌐 How does the company support work-life balance for employees? ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities. 📌 Next Steps for Applicants - 🔑 To apply for this position, submit your application through this link. - 📝 Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - 📊 Prepare examples of your project marketing and management experience, as well as your media campaign management skills. - 📅 Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role. - 💡 If you have any questions about the application process or the role, please contact the Rawson Group HR team at opportunities@rawson.com.au. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.