📌 Core Information
- Job Title: Marketing Manager
- Company: Jane App
- Location: United Kingdom
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 3, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (UK only)
🚀 Job Overview
Jane App is seeking a dynamic Marketing Manager to lead our expansion into the UK market. This role involves developing and executing data-driven marketing campaigns, collaborating cross-functionally, and positioning Jane as a trusted partner in the allied health space. Key aspects include:
- Owning strategy and execution of marketing campaigns
- Managing the full campaign lifecycle
- Building deep market expertise in the UK allied health space
- Collaborating with global marketing teams and UK-based designer/social media manager
- Laying the foundation for growth and staying aligned with Canada
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively. Experience in wellness, tech, or a related field is preferred.
📋 Key Responsibilities
- Develop and run data-informed marketing campaigns to drive brand awareness, lead generation, and customer retention in the UK
- Manage the full campaign lifecycle, from goal-setting to Meta Ads to performance tracking and reporting
- Build deep expertise in the UK allied health space and position Jane as a trusted partner within it
- Collaborate cross-functionally with Jane’s global marketing team, UK-based designer, and social media manager on product launches, events, and promotional initiatives
- Lay the foundation for growth by helping shape the future of our UK marketing team, with opportunities to lead and mentor as we scale
- Stay sharp by keeping up with emerging platforms, tools, and trends to ensure our marketing efforts stay innovative and effective
- Stay aligned with Canada by collaborating closely with our North American marketing team to ensure brand, messaging, and shared learnings are consistent
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and cross-functional collaboration. Experience in marketing, campaign management, and data analysis is essential.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5+ years of marketing experience, ideally within wellness, tech, or a related field
- Required Skills:
- Proven ability to create and deliver impactful campaigns that exceed targets
- Strong data analysis skills to measure, optimize, and report on performance
- Creative thinking and a knack for crafting innovative, engaging marketing strategies
- Exceptional written and verbal communication abilities
- Strong project management skills to juggle multiple projects and meet deadlines with ease
- Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with the UK allied health market
- Proficiency in Google Analytics and social media advertising platforms
ASSUMPTION: Candidates should have a proven track record in marketing, with a strong analytical mindset and exceptional communication skills. Experience in the UK allied health market is a plus but not required.
💰 Compensation & Benefits
- Salary Range: £68,400 - £106,800 per year (starting salary of £81,200 for an accomplished candidate)
- Benefits:
- Remote-first work environment with flexibility to work from anywhere in the UK
- Collaborative, supportive team culture with a focus on growth and continuous improvement
- Opportunities to work on high-impact projects and make a significant positive impact on customers, product, and company
- Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate personal needs
ASSUMPTION: Jane App is committed to paying team members fairly, clearly, and for growth. The provided salary range accounts for the growth someone will experience in the role throughout their time at Jane.
📌 Applicant Insights
🔍 Company Context
- Industry: Jane App is a software development company specializing in clinic management and practice management solutions for health and wellness professionals.
- Company Size: 501-1,000 employees
- Founded: 2012
- Company Description: Jane App is an all-in-one health and wellness practice management platform designed to be helpful to users, no matter how or where they practice. Available online and on any device, Jane offers branded online booking, scheduling, insurance management, charting, intake forms, patient reminders, integrated payment processing, online appointments (telehealth), and more!
- Company Specialties: Clinic Management Software, Practice Management Software, Online Booking, SaaS, telehealth, clinical notes, treatment notes, SOAP notes, and charting
📊 Role Analysis
- Career Level: Mid-level to senior marketing role with opportunities for growth and leadership as the UK marketing team scales
- Reporting Structure: This role reports directly to the Global Marketing Director and collaborates closely with the UK-based designer and social media manager
- Work Arrangement: Remote (UK only) with opportunities for in-person team connections throughout the year
- Growth Opportunities:
- Lead and mentor junior marketing team members as the UK team grows
- Contribute to the development of Jane's global marketing strategy
- Gain experience working in a fast-paced, rapidly growing startup environment
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and personal development. Candidates should be comfortable working in a dynamic, fast-paced environment and eager to take on new challenges as the company grows.
🌍 Location & Work Environment
- Office Type: Remote-first with opportunities for in-person team connections throughout the year
- Office Location(s): United Kingdom (remote)
- Geographic Context: The UK allied health market is diverse and growing, with opportunities for Jane to make a significant impact on the way healthcare practitioners manage their practices
- Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate personal needs
ASSUMPTION: This role requires a strong understanding of the UK allied health market and the ability to adapt to the unique needs and preferences of UK-based healthcare practitioners.
💼 Interview & Application Insights
- Typical Process: 1. Phone screen with the Global Marketing Director 2. Marketing challenge 3. Final interview with the Global Marketing Director and UK-based designer/social media manager
- Key Assessment Areas: Marketing strategy, campaign management, data analysis, communication skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for the marketing challenge by demonstrating your ability to think strategically and creatively
- Research Jane App and the UK allied health market to show your enthusiasm and understanding of the role
ASSUMPTION: The interview process for this role is designed to assess candidates' strategic thinking, campaign management skills, and cultural fit. Candidates should be prepared to demonstrate their ability to work collaboratively and adapt to a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Candidates should be comfortable using marketing automation tools, Google Analytics, and social media advertising platforms. Familiarity with project management and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
- Company Values: Collaboration, humility, and keeping a growth mindset
- Work Style: Autonomous, flexible, and open to change
- Self-Assessment Questions:
- How do you approach collaboration and cross-functional teamwork?
- How do you stay open to change and adapt to new situations?
- How do you maintain a growth mindset and continuously improve your skills?
ASSUMPTION: Candidates should be comfortable working autonomously, collaborating with cross-functional teams, and embracing change. A strong growth mindset is essential for success in this role.
⚠️ Potential Challenges
- Navigating a rapidly growing, dynamic environment with many moving parts
- Balancing strategic thinking with hands-on campaign management
- Staying aligned with Canada while developing a unique marketing strategy for the UK market
📈 Similar Roles Comparison
- How this role differs from related positions: This role is Jane's first marketing hire in the UK, offering significant growth potential and the opportunity to shape the future of the company's marketing efforts in the region
- Industry-specific context: The UK allied health market is diverse and growing, with unique opportunities for Jane to make a significant impact on the way healthcare practitioners manage their practices
- Career path comparison: This role offers a clear path for career advancement, with opportunities to lead and mentor junior marketing team members as the UK team grows
ASSUMPTION: This role offers unique opportunities for growth and leadership, with the potential to make a significant impact on the company's marketing efforts in the UK.
📝 Sample Projects
- Developing and executing a targeted social media advertising campaign to drive brand awareness and lead generation in the UK
- Collaborating with the UK-based designer and social media manager to create engaging, on-brand marketing materials for a product launch event
- Analyzing campaign performance data to optimize marketing efforts and maximize ROI
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of marketing campaigns and initiatives they will be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does Jane plan to support my growth and development in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Jane plan to measure the success of this role and the marketing efforts in the UK?
- What opportunities are there for collaboration with the global marketing team and other departments within Jane?
- How does Jane plan to adapt its marketing strategy to the unique needs and preferences of the UK allied health market?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.lever.co/janeapp/34f7b2af-4206-4a88-be7f-e7330cba5aaf)
2. Tailor your resume and cover letter to highlight your marketing experience and relevant skills
3. Prepare for the marketing challenge by demonstrating your ability to think strategically and creatively
4. Research Jane App and the UK allied health market to show your enthusiasm and understanding of the role
5. Follow up with the Global Marketing Director after your final interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
