Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Access Bank PLC

🔹 Location: Sandton, Gauteng, South Africa

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies and plans
• Managing Corporate Social Investment (CSI) and Enterprise Development initiatives
• Financial management of marketing budgets and spend
• Brand management and agency coordination

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Develop, coordinate, and execute the marketing strategy and its associated plan

✅ Develop, coordinate, and manage the CSI and Enterprise Development plan

✅ Manage marketing budget, track spend, and measure return on investment

✅ Ensure brand consistency and manage key brand elements

✅ Manage agency relationships and ensure delivery from agency

ASSUMPTION: This role requires a hands-on approach, with a focus on delivery and results.

🎯 Required Qualifications

Education: Minimum of a 3-year tertiary qualification in marketing management

Experience: Minimum of 5 years' banking experience and 3 years' marketing experience, preferably in financial services

Required Skills:

• Brand and marketing management/coordination
• Events management and coordination
• Graphic design

Preferred Skills:

• Fluency in additional languages (e.g., Afrikaans, Zulu)

ASSUMPTION: Strong communication skills, both written and verbal, are essential for this role.

💰 Compensation & Benefits

Salary Range: ZAR 600,000 - 800,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in South Africa)

Benefits:

• Medical Aid
• Provident Fund
• Group Life Cover
• Income Disability Cover
• Funeral Cover
• Training & Development

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (Flexible, with the possibility of working unusual hours)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees (Large enterprise with extensive resources and a broad customer base)

Founded: 1989 (With a rich history and established reputation in the banking industry)

Company Description:

• Access Bank Plc is a full-service commercial bank operating through a network of over 600 branches and service outlets across Nigeria, Sub-Saharan Africa, and the United Kingdom
• Listed on the Nigerian Stock Exchange in 1998, the Bank serves its markets through five business segments: Institutional, Commercial, Retail Banking, Transaction Services, and Financial Markets
• The Bank is committed to delivering sustainable economic growth that is profitable, environmentally responsible, and socially relevant

Company Specialties:

• Banking
• Financial Advisory
• Digital Banking
• Inclusive Banking
• Women Banking

Company Website: http://www.accessbankplc.com

ASSUMPTION: Access Bank offers a dynamic and challenging work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to senior (With significant experience required and opportunities for growth)

Reporting Structure: Reports directly to the Head of Marketing or a similar senior role

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expansion into related fields, such as product management or business development
• International assignments or secondments, given the Bank's presence in multiple countries

ASSUMPTION: This role offers opportunities for career advancement and exposure to diverse aspects of the banking industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters (With a modern and professional work environment)

Office Location(s): Sandton, Gauteng, South Africa

Geographic Context:

• Sandton is a major financial hub in South Africa, with a vibrant and multicultural business environment
• The office is located in a prominent business district, with easy access to public transportation and amenities
• The region experiences a subtropical highland climate, with mild winters and warm summers

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (With flexibility to work unusual hours as required)

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and financial acumen
• Brand management and agency coordination
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Access Bank and the banking industry to demonstrate your understanding of the business

ATS Keywords: Marketing strategy, marketing plan, CSI, brand management, agency management, financial management, return on investment, events management, graphic design

ASSUMPTION: The application process is competitive, and candidates should demonstrate a strong understanding of the role and the industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing tools and software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer first
• Professionalism
• Innovation
• One Access Bank

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Access Bank's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Candidates should demonstrate a strong fit with Access Bank's values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing a large marketing budget and ensuring value for money
• Balancing multiple projects and priorities
• Working with diverse stakeholders, including internal teams and external agencies
• Adapting to a dynamic and competitive banking industry

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and stakeholder engagement skills.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role in a smaller bank, this role offers greater scope and responsibility, as well as access to more significant resources
• In the broader marketing industry, this role is comparable to a Marketing Manager position in a large corporation or a marketing agency, with a focus on financial services
• Career progression in this role could lead to senior marketing or management positions within Access Bank or other financial institutions

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new banking product
• Managing a CSI initiative to improve Access Bank's reputation and community engagement
• Conducting market research to inform marketing strategy and product development

ASSUMPTION: These sample projects illustrate the diverse and strategic nature of the Marketing Manager role at Access Bank.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing and business strategy for Access Bank?
• What opportunities are there for professional development and growth within the marketing department?
• How does Access Bank support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to that culture?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Access Bank and the banking industry to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.