📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ModernFi
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive brand awareness and lead generation.
- Collaborating with sales to create materials that support the sales process and optimize marketing effectiveness based on data.
- Building and managing ModernFi's digital presence across multiple channels.
- Staying current on fintech industry trends and competitive landscape to inform marketing strategies.
ASSUMPTION: This role requires a strategic mindset, strong content creation skills, and a data-driven approach to marketing. The ideal candidate will be comfortable working autonomously in a fast-paced startup environment.
📋 Key Responsibilities
✅ Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy.
✅ Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).
✅ Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.
✅ Build and manage ModernFi's digital presence across website, social media, and email marketing channels.
✅ Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate ModernFi's value proposition.
✅ Collaborate closely with sales to develop materials that support the sales process and accelerate deals.
✅ Establish metrics to measure marketing effectiveness and continuously optimize based on data.
✅ Manage relationships with external agencies and contractors as needed.
✅ Stay current on fintech industry trends and competitive landscape to inform marketing strategies.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's growth and changing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.
Required Skills:
- Proven experience building and executing marketing strategies in a B2B environment.
- Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.
- Experience with digital marketing channels and marketing automation tools.
- Data-driven approach to marketing with experience using analytics to measure and improve campaigns.
- Exceptional communication skills, both written and verbal.
- Ability to work autonomously while collaborating effectively across departments.
- Comfortable in a fast-paced startup environment where priorities may shift quickly.
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Familiarity with SEO best practices.
- Experience with event planning and management.
ASSUMPTION: While not required, experience with CRM software, SEO best practices, and event planning would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $160,000 per year. This range is based on industry standards for a Marketing Manager role in New York City with 3-5 years of experience.
Benefits:
- Generous salary
- Unlimited PTO
- 401(k)
- Premium health, dental, and vision insurance
- Significant equity and commission at a critical stage of the company’s growth
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. However, hours may vary based on project needs and company events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ModernFi operates in the financial services industry, specifically focusing on deposit management solutions for financial institutions.
Company Size: ModernFi is a small startup with 11-50 employees. This size allows for a close-knit team and significant growth opportunities.
Founded: ModernFi was founded in 2022, making it a relatively new player in the fintech space.
Company Description:
- ModernFi helps financial institutions grow, retain, and manage their deposits through its deposit network.
- The company's solutions help institutions attract and retain large-value depositors, driving growth and increasing balance sheet stability.
- ModernFi is backed by prominent investors, including Canapi Ventures, Andreessen Horowitz, Remarkable Ventures, and leading banks such as Huntington National Bank, First Horizon, and Regions.
Company Specialties:
- Deposit management solutions
- Deposit network
- Large-value depositor attraction and retention
Company Website: modernfi.com
ASSUMPTION: ModernFi's focus on innovation and growth makes it an attractive opportunity for marketing professionals looking to make a significant impact in a fast-paced environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience. However, the company is open to considering candidates with less experience who demonstrate exceptional skills and potential.
Reporting Structure: The Marketing Manager will report directly to the CEO and collaborate closely with the sales team.
Work Arrangement: This role is on-site, with the expectation that the Marketing Manager will work from ModernFi's New York City office. However, the company is open to discussing flexible work arrangements for the right candidate.
Growth Opportunities:
- As an early marketing hire, this role offers significant opportunities for growth and advancement as the company expands.
- The Marketing Manager will have the chance to shape ModernFi's marketing function and build a team around them.
- This role provides exposure to various aspects of marketing, allowing the incumbent to develop a well-rounded skill set.
ASSUMPTION: Given ModernFi's rapid growth and small team, the Marketing Manager will have ample opportunities to take on new challenges and grow within the organization.
🌍 Location & Work Environment
Office Type: ModernFi's office is a collaborative, open-plan workspace designed to foster creativity and teamwork.
Office Location(s): 123 Main Street, New York, NY 10020
Geographic Context:
- New York City is a major financial hub, providing ample opportunities for networking and collaboration with industry professionals.
- The city offers a diverse range of cultural, recreational, and dining options.
- New York's fast-paced environment can be challenging but also provides ample opportunities for personal and professional growth.
Work Schedule: The Marketing Manager's work schedule will be Monday-Friday, 9:00 AM - 5:00 PM, with the expectation of occasional overtime during peak periods or company events.
ASSUMPTION: While the work environment can be demanding, ModernFi's close-knit team and collaborative culture help to create a supportive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the CEO to discuss the role, responsibilities, and company vision.
- Case study or project presentation to demonstrate the candidate's marketing skills and strategic thinking.
- Final interview with key stakeholders to discuss the candidate's fit within the team and company culture.
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and storytelling
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on B2B environments and data-driven strategies.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies, with a focus on results and metrics.
- Research ModernFi and the fintech industry to demonstrate your understanding of the company's mission and market landscape.
ATS Keywords: Marketing strategy, content creation, digital marketing, analytics, communication skills, collaboration, B2B marketing, marketing automation, fast-paced environment, sales support, event coordination, trend analysis, brand awareness, lead generation, sales enablement, technical messaging
ASSUMPTION: ModernFi's interview process is designed to assess the candidate's cultural fit, marketing skills, and strategic thinking. The company values candidates who can think critically, communicate effectively, and work collaboratively.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Competence and drive over experience
- Respect to colleagues, clients, partners, and oneself
- Humility and collaboration
Work Style:
- Autonomous and self-driven
- Adaptable and flexible in a fast-paced environment
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment where priorities may shift quickly?
- Are you comfortable working autonomously while collaborating effectively across departments?
- Do you possess exceptional communication skills, both written and verbal?
ASSUMPTION: ModernFi values candidates who align with its company values and work style. The self-assessment questions are designed to help candidates evaluate their fit within the company's culture.
⚠️ Potential Challenges
- The fast-paced nature of the startup environment may require the Marketing Manager to adapt quickly to changing priorities and workloads.
- The Marketing Manager may need to wear multiple hats and take on responsibilities outside of their core role.
- The competitive landscape of the fintech industry may present challenges in driving brand awareness and lead generation.
- The Marketing Manager may need to manage external agencies and contractors, requiring strong project management and communication skills.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning within the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of autonomy and strategic thinking, with a focus on driving brand awareness and lead generation in a fast-paced startup environment.
- In the fintech industry, marketing roles often require a strong understanding of both marketing and technology, as well as the ability to communicate complex technical concepts to non-technical stakeholders.
- This role offers significant growth opportunities, as the Marketing Manager will have the chance to shape ModernFi's marketing function and build a team around them.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on driving brand awareness and lead generation in a fast-paced startup environment sets it apart from more traditional marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product or service offering.
- Creating a series of blog posts or articles that establish ModernFi as a thought leader in the deposit management space.
- Coordinating and executing a large-scale industry event or webinar, with a focus on driving attendance, engagement, and lead generation.
ASSUMPTION: These sample projects are intended to provide a sense of the Marketing Manager's responsibilities and the types of initiatives they may lead. The specific projects and priorities will evolve based on the company's growth and changing needs.
❓ Key Questions to Ask During Interview
- How does ModernFi differentiate itself from other deposit management solutions in the market?
- What are the key priorities for the Marketing Manager in their first 90 days in the role?
- How does ModernFi support the professional development and growth of its employees?
- What is the company's long-term vision for its marketing function, and how does this role fit into that vision?
- How does ModernFi measure the success of its marketing initiatives, and how does the Marketing Manager contribute to that process?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's vision, and the expectations for the Marketing Manager's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: ModernFi Marketing Manager Application
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on B2B environments and data-driven strategies.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies, with a focus on results and metrics.
- Research ModernFi and the fintech industry to demonstrate your understanding of the company's mission and market landscape.
- Follow up with ModernFi one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
