Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Giant Pictures

🔹 Location: New York, NY (Hybrid: In office 3 days per week)

🔹 Job Type: Full-time

🔹 Category: Entertainment

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing film release campaigns across VOD and theatrical windows
• Working directly with filmmakers throughout the campaign lifecycle
• Social media management for three releasing label brands
• Asset creation and cost budget management
• Collaborating closely with internal teams and industry presence

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple campaigns simultaneously.

📋 Key Responsibilities

✅ Manage film release campaigns dealing with high volume of releases across VOD and theatrical

✅ Work directly with filmmakers through campaign lifecycle

✅ Social media management (calendar & posting) for three releasing label brands: Drafthouse Films, Tribeca Films, Giant Pictures

✅ Corporate marketing and PR (website updates, events/activations, festivals, social media)

✅ Asset creation: trailers, cut-downs, posters, artwork, social graphics (motion and static), tracking and managing cost budgets

✅ Mailing list campaigns and list management

✅ Online metadata updates (IMDB, RT, TMDB, Letterboxd, Gracenote/Fandango, etc)

✅ YouTube channel strategy and execution

✅ PowerPoint design and updates

✅ Monitor and analyze campaign performance, using data-driven insights

✅ Media buying

✅ Hire and manage PR/marketing vendors

✅ Collaborate closely with internal teams including PR, Theatrical, Sales, Finance, and Legal

✅ Thought leadership/industry presence around film marketing & distribution

✅ Work with Legal and content owners for any asset clearances needed

✅ Archive and maintain database of marketing materials across catalog

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure to meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Minimum 3 years experience in marketing roles within the film industry

Required Skills:

• Proven success in developing and executing comprehensive film marketing campaigns, particularly in VOD/home media

• Knowledge of digital marketing channels, social media platforms, film windowing and emerging marketing trends

• Understanding of the film industry's competitive set, audience preferences, and market dynamics

• Expertise in: YouTube management, video editing, graphic design (Photoshop, Premiere)

• Microsoft Office Suite, including Excel, Word, PowerPoint

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders and project manage.

• Strong analytical skills and proficiency in data analysis tools to measure campaign performance and optimize marketing strategies

• Ability to work under pressure, meet deadlines, and adapt to a fast-paced, dynamic environment

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello)

• Fluency in additional languages

ASSUMPTION: Candidates with experience in film marketing and a strong portfolio demonstrating their skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year

Benefits:

• Health, dental, and vision insurance

• 401(k) plan with company match

• Paid time off (vacation, sick, and holidays)

• Flexible work schedule (hybrid)

• Professional development opportunities

Working Hours: Full-time (40 hours per week), hybrid (in office 3 days per week)

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the film industry. Benefits may vary based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment, specifically film distribution

Company Size: 11-50 employees, which means a mid-sized company with a close-knit team and opportunities for growth

Founded: 2017, with a brief history of providing distribution for the digital age and partnering with rights owners to maximize the value of their content

Company Description:

• Giant Pictures is an independent film company providing distribution for the digital age

• Partners with rights owners to maximize the value of their content across streaming channels, new movies, and episodic series

• Owns and operates specialty theatrical label, Drafthouse Films, and is the distribution and technology partner of the Tribeca Festival

Company Specialties:

• Digital Distribution

• Project Management

• Digital Marketing

• Film Distribution

• Metadata

• SVOD, AVOD, TVOD/EST, and Streaming Channels

Company Website: www.giant.pictures

ASSUMPTION: Giant Pictures is a growing company with a focus on digital distribution, providing opportunities for career growth in the film industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal teams including PR, Theatrical, Sales, Finance, and Legal

Work Arrangement: Hybrid, with a flexible work schedule that allows for a balance between in-office and remote work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department

• Opportunities to work on high-profile film campaigns and gain industry exposure

• Possibility to collaborate with and learn from industry professionals within the company and at the Tribeca Festival

ASSUMPTION: This role offers a unique opportunity to gain experience in film marketing and distribution, with potential for career growth within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work schedule that allows for a balance between in-office and remote work

Office Location(s): 215 Park Ave S, 11th Fl., New York, NY 10003, US and 1370 N Saint Andrews Pl, Los Angeles, California 90028, US

Geographic Context:

• New York, NY: A bustling city with a vibrant film industry, offering numerous networking opportunities and cultural events

• Los Angeles, CA: The heart of the American film industry, providing access to industry professionals and events

Work Schedule: Full-time (40 hours per week), hybrid (in office 3 days per week)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening

• Phone or video call interview with the HR department

• In-person or video call interview with the hiring manager and/or team members

• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Marketing and campaign management skills

• Communication and interpersonal skills

• Analytical and problem-solving skills

• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Include specific examples of your campaign management, social media management, and asset creation work

• Demonstrate your understanding of the film industry and its competitive set

• Showcase your ability to work well under pressure and meet deadlines

ATS Keywords: Marketing, Campaign Management, Social Media Management, Film Marketing, VOD, Theatrical, Asset Creation, Data Analysis, Collaboration, Project Management

ASSUMPTION: Giant Pictures uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being seen by the hiring team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)

• Graphic design tools (Photoshop, Premiere)

• Social media management platforms (Hootsuite, Buffer)

• Project management tools (Asana, Trello)

• Data analysis tools (Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for this role, as they are commonly used in the film marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Passion for film and storytelling

• Collaboration and teamwork

• Adaptability and innovation

• Accountability and attention to detail

• Integrity and respect for all

Work Style:

• Fast-paced and dynamic

• Results-driven and data-focused

• Collaborative and team-oriented

• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for film and a deep understanding of the film industry?

• Are you comfortable working in a fast-paced, dynamic environment and meeting tight deadlines?

• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

• Are you adaptable and able to pivot quickly when faced with new challenges or changing priorities?

ASSUMPTION: Applicants who align with Giant Pictures' company values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple film release campaigns simultaneously, each with its own unique requirements and deadlines

• Adapting to the fast-paced and dynamic nature of the film industry, with its constantly evolving trends and technologies

• Balancing the needs of internal teams and external stakeholders, including filmmakers, vendors, and partners

• Working with tight budgets and managing cost budgets for each campaign

ASSUMPTION: These challenges are inherent to the film marketing industry and can be overcome with strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role in other film distribution companies, but may have a greater focus on VOD and digital marketing

• Unlike other industries, film marketing requires a deep understanding of the film industry's competitive set, audience preferences, and market dynamics

• Career paths in film marketing may vary depending on the company's size and structure, but opportunities for growth and advancement are available

ASSUMPTION: Applicants should research similar roles in the film distribution industry to better understand the unique aspects of this role and the industry as a whole.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new film release, including social media management, asset creation, and media buying

• Managing a team of vendors to create and distribute marketing materials for a slate of films across multiple windows

• Analyzing campaign performance data to optimize marketing strategies and maximize ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign management to data analysis and vendor management.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a film release campaign and how this role fits into that process?

• How does Giant Pictures support the growth and development of its marketing team members?

• What are the most rewarding aspects of working in film marketing at Giant Pictures?

• How does Giant Pictures approach collaboration and communication with internal teams and external stakeholders?

• What are the biggest challenges facing the film marketing industry today, and how does Giant Pictures address them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the industry as a whole, allowing them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of your campaign management, social media management, and asset creation work

• Prepare for the interview by researching the film industry, Giant Pictures, and the role of a Marketing Manager in film distribution

• Practice common interview questions and be prepared to discuss your marketing experience and skills in detail

• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.