📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Travel + Leisure Co.
🔹 Location: Orlando, Florida
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing marketing associates
- Executing multi-channel growth strategies for B2B and B2B2C acquisition and engagement
- Analyzing marketing performance and providing actionable insights
- Identifying new market opportunities and customer segments
- Collaborating cross-functionally to align messaging and track impact
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive revenue growth.
📋 Key Responsibilities
✅ Lead and manage the growth and development of marketing associates
✅ Develop and execute multi-channel growth strategies focused on B2B and B2B2C acquisition and engagement
✅ Analyze and report on marketing performance, providing actionable insights to continuously improve ROI
✅ Identify new market opportunities and customer segments to test and grow into
✅ Leverage CRM, automation, and other tools to strategize targeted campaigns for key audiences
✅ Work closely with business development, product, and other teams to align messaging and track impact
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to optimize marketing efforts and drive revenue growth.
🎯 Required Qualifications
Education: BA/BS in Sales/Marketing or business-related field, MBA strongly preferred
Experience: 4+ years of progressive experience in a growth, digital, or performance marketing role, with a minimum of 2 years in a B2B or B2B2C environment
Required Skills:
- Proven leadership and managerial skills
- Strong data analysis and problem-solving skills
- Excellent verbal and written communication skills
- Sound business judgment and decision-making skills
- Ability to multi-task and manage deadlines
- Proficient in Microsoft Excel and PowerPoint
- Experience with CRM, automation, and other marketing tools
Preferred Skills:
- Travel/Hospitality industry experience
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in data-driven marketing, leadership experience, and familiarity with the travel or hospitality industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Hospitality sector in Orlando, FL)
Benefits:
- Medical, Dental, and Vision insurance
- Flexible Spending Accounts
- Life and Accident coverage
- Disability insurance
- Paid Time Off, Parental Leave, and Holidays (based on eligibility)
- 401k with employer match
- Legal and Identity Theft Plan
- Voluntary Income Protection Benefits
- Wellness Program
- Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be dependent on employment status and tenure.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on vacation ownership and membership travel
Company Size: 10,001+ employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: 1974, as a part of Wyndham Destinations, and later spun off as a separate company in 2021
Company Description:
- World's leading vacation ownership and membership travel company
- Offers a diverse portfolio of vacation club brands with 270+ resorts worldwide
- Provides more than six million vacations to travelers every year
Company Specialties:
- Vacation Ownership
- Membership Travel
- Timeshare Exchange
- Subscription Travel Club
Company Website: TravelAndLeisureCo.com
ASSUMPTION: Travel + Leisure Co. is a well-established company with a strong brand presence in the hospitality industry, offering a range of vacation and travel experiences for its customers.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Senior Director of Marketing and may oversee marketing associates
Work Arrangement: On-site, with some travel required (less than 20%)
Growth Opportunities:
- Potential to lead and mentor marketing associates
- Chance to work on diverse projects and campaigns across various business lines
- Opportunities for professional development and career advancement within the company
ASSUMPTION: This role offers a mix of leadership, strategic, and analytical responsibilities, providing a well-rounded experience for the right candidate and opportunities for growth within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters, with a professional and collaborative work environment
Office Location(s): 6277 Sea Harbor Dr, Orlando, Florida 32821, US
Geographic Context:
- Orlando, Florida, is a major hub for the travel and tourism industry
- The company's headquarters is located in a suburban area with easy access to amenities and attractions
- The region offers a diverse cultural scene, with numerous entertainment, dining, and outdoor recreation options
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The Orlando area provides a vibrant and dynamic work environment for those in the hospitality industry, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the senior director of marketing and other team members
- Case study or presentation to assess strategic thinking and communication skills
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Communication and presentation skills
- Leadership and management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, analytical, and communication skills
- Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role
ATS Keywords: Marketing Manager, B2B, B2B2C, Growth Marketing, Data Analysis, CRM, Automation, Strategic Planning, Leadership, Team Management, Hospitality, Travel Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and analytical skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot
- Data Analysis: Excel, Google Analytics, Tableau
- Project Management: Asana, Trello
- Communication: Microsoft Office Suite, Slack, Zoom
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The company may provide training or onboarding to help the successful candidate get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Put the World on Vacation
- Deliver Excellence
- Celebrate Together
- Support One Another
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody the company's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or priorities.
- How do you approach setting and achieving goals, both individually and as part of a team?
ASSUMPTION: Travel + Leisure Co. values a collaborative, data-driven, and results-focused work environment, with a strong emphasis on customer satisfaction and employee engagement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams across various business lines and locations
- Adapting to changes in the market and competitive landscape
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome through strong project management, communication, and collaboration skills, as well as a strategic and adaptable mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on both B2B and B2B2C acquisition and engagement strategies
- This role requires a strong understanding of the travel and hospitality industry, as well as relevant market trends and customer segments
- Career progression in this role may lead to senior marketing or leadership positions within the company
ASSUMPTION: This role offers a unique blend of B2B and B2B2C marketing experience, with a focus on the travel and hospitality industry, providing a strong foundation for career growth and advancement.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive B2B sales in a specific region
- Analyzing customer data to identify new market opportunities and segments for B2B2C acquisition
- Collaborating with product teams to launch a new vacation ownership product and creating a comprehensive go-to-market strategy
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Marketing Manager role at Travel + Leisure Co.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the company's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's growth strategy, and the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Marketing Manager - Travel + Leisure Co.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, analytical, and communication skills
- Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
