📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Fiserv
🔹 Location: North Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive marketing strategy for Clover in Australia
- Driving demand generation and conversion strategies to achieve business objectives
- Collaborating with cross-functional teams and channel partners to execute joint marketing initiatives
- Monitoring and analyzing key performance indicators (KPIs) to measure marketing effectiveness
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a global team.
📋 Key Responsibilities
✅ Developing and executing digital marketing campaigns across various channels, including search engines, social media, email, and content marketing
✅ Leveraging market research, customer insights, and data analytics to identify trends and opportunities
✅ Collaborating with the global marketing team to ensure consistency and alignment of messaging and branding
✅ Working closely with cross-functional teams, including product, sales, and customer support, to ensure a cohesive approach to marketing
✅ Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently to achieve results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred)
Experience: 8 years of overall professional experience, with a minimum of 7 years of relevant experience in B2B/B2C digital marketing, with a focus on demand generation and conversion optimization
Required Skills:
- Proven track record of successfully launching and scaling digital marketing campaigns
- Deep understanding of the Australian market landscape and cultural nuances
- Experience in the Fintech and/or SaaS industry; Financial Services, Payments, POS systems
- Experience working with and managing digital agencies
- Extensive experience using Google Analytics, Marketo, Salesforce, Google Ad Tools, CMS systems, design tools
Preferred Skills:
- Experience working in fast-paced start-up environments and the ability to thrive in ambiguity
- Strong digital marketing content development skills, video, banner ads, etc.
- Up to date with the latest digital marketing trends and constantly seeking to experiment with new approaches, tools, and platforms
- Strong analytical skills with proficiency in data-driven decision-making and performance tracking
ASSUMPTION: Given the role's focus on the Australian market and Fintech industry, candidates with local market knowledge and relevant industry experience are strongly preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Australia with 8+ years of experience, the estimated salary range is AUD 150,000 - 180,000 per annum. This estimate is inclusive of superannuation contributions.
Benefits:
- Competitive benefits package, including health insurance, superannuation, and employee share purchase plan
- Flexible work arrangements and a hybrid work environment
- Opportunities for professional development and career growth
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional flexibility may be required to support global team collaboration.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv operates in the IT Services and IT Consulting industry, specializing in financial services, payments, risk and compliance, mobile banking, and other related services.
Company Size: Fiserv is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Fiserv was founded in 1984 and has since grown into a global leader in financial technology.
Company Description:
- Fiserv is a global leader in Fintech and payments, moving money and information in a way that moves the world
- The company connects financial institutions, corporations, merchants, and consumers to one another millions of times a day, facilitating seamless and secure financial transactions
- Fiserv's innovative solutions enable clients to achieve their goals and drive innovation in the financial services industry
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- and Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership development.
Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and collaborate with cross-functional teams, including product, sales, and customer support.
Work Arrangement: This role is based on-site in North Sydney, Australia, with occasional flexibility for remote work to support global team collaboration.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within Fiserv
- Opportunities to work on global projects and gain international experience
- Chance to develop skills in Fintech and payments, expanding career prospects in the industry
ASSUMPTION: Given Fiserv's global presence and diverse range of services, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Fiserv's North Sydney office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): North Sydney, Australia
Geographic Context:
- North Sydney is a vibrant and bustling suburb located on the northern shore of Sydney Harbour
- The area offers a mix of urban and coastal living, with easy access to public transportation, shopping, dining, and recreational activities
- North Sydney is home to a diverse range of industries, providing ample networking and career growth opportunities
Work Schedule: Standard business hours, Monday to Friday, with occasional flexibility required to support global team collaboration.
ASSUMPTION: The North Sydney office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Digital marketing campaign strategy and execution
- Market research and data analysis skills
- Collaboration and communication abilities
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, demand generation, and conversion optimization
- Demonstrate your understanding of the Australian market and Fintech industry in your application materials
- Prepare examples of successful digital marketing campaigns you've led or contributed to
ATS Keywords: Digital Marketing, Demand Generation, Conversion Optimization, Market Research, Data Analytics, Campaign Management, Collaboration, Performance Tracking, B2B Marketing, B2C Marketing, Fintech Experience, SaaS Experience, Google Analytics, Salesforce, Content Marketing, Social Media Marketing
ASSUMPTION: Fiserv's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Google Analytics
- Marketo
- Salesforce
- Google Ad Tools
- CMS systems
- Design tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable using them to execute digital marketing campaigns and analyze performance data.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest digital marketing trends and tools?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a marketing objective?
- How do you approach data analysis and performance tracking to inform your marketing strategies?
ASSUMPTION: Fiserv values candidates who align with their company values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a fast-paced and dynamic work environment
- Working with limited resources and budget constraints
- Navigating the complexities of the Australian market and regulatory environment
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on demand generation and conversion strategies for a cloud-based point-of-sale and business management platform
- Fintech industry experience is highly valued in this role, as it requires a deep understanding of the unique challenges and opportunities presented by the industry
- Career progression in this role could lead to senior marketing positions or leadership roles within Fiserv's global marketing organization
ASSUMPTION: This role offers a unique blend of marketing and industry-specific experience, making it an attractive opportunity for candidates looking to grow their careers in Fintech.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch Clover in the Australian market
- Conducting market research to identify trends and opportunities in the Australian Fintech landscape
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: These projects are representative of the types of initiatives the Marketing Manager will be responsible for executing in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the regional marketing organization?
- How does Fiserv support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Fiserv measure the success of its marketing initiatives, and what KPIs are most important for this role?
- What is the company culture like at Fiserv, and how does the marketing team fit into the broader organization?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, demand generation, and conversion optimization
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
