📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom (Hybrid)
🔹 Job Type: Full-time (12-month fixed term contract)
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive user acquisition and engagement on the shopt app
- Collaborating with cross-functional teams to ensure brand consistency and user-centric decision-making
- Conducting user research and providing actionable insights to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Assisting with event organization and management, as well as creating collateral to support retail media growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The role may evolve based on the company's growth and changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Creative thinker with an excellent eye for detail and the ability to turn data into actionable insights
- Strong budgeting and forecasting skills, with the ability to allocate marketing spend efficiently
- Proactive, adaptable, and a can-do attitude, with the ability to thrive in a fast-paced environment
- Team-oriented, collaborating effectively with cross-functional teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
ASSUMPTION: Candidates with relevant experience in user acquisition and engagement strategies may be considered even if they lack a formal degree.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata) plus benefits
Benefits:
- Annual bonus of up to 10% (STCP)
- Comprehensive private healthcare (covers pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (option to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job placement and diversity-focused)
Company Size: Small (11-50 employees)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- They combine cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- CPM is a client of Jobs for Humanity, seeking a Marketing Manager for their shopt app
Company Specialties:
- Job hunting and coaching
- Diversity, equity, and inclusion (DEI)
- Training and events
Company Website: www.jobsforhumanity.com
ASSUMPTION: As a non-profit, Jobs for Humanity may have limited resources compared to larger, for-profit organizations, but they prioritize their social mission and employee well-being.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing Manager will report directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible, with the option to work remotely)
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to gain experience in a fast-growing, innovative company
- Possibility to transition into a permanent role, depending on company needs and performance
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: Hybrid (flexible, with the option to work remotely)
Office Location(s): Thame, United Kingdom
Geographic Context:
- Thame is a small town in Oxfordshire, England, with a population of around 11,000 people
- The town is known for its historic buildings and picturesque streets
- Thame is located approximately 13 miles (21 km) east of Oxford and 44 miles (71 km) northwest of London
Work Schedule: Full-time (37.5 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work from home or in the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Head of Strategy, Engagement, and Operations
Key Assessment Areas:
- Marketing strategy and planning
- User acquisition and engagement strategies
- Budgeting and forecasting skills
- Communication and interpersonal skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of successful marketing campaigns or projects you've led
ATS Keywords: Marketing Manager, User Acquisition, User Engagement, Marketing Strategy, Budgeting, Forecasting, Cross-functional Teams, Brand Consistency
ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the Marketing Manager's expertise.
👔 Cultural Fit Considerations
Company Values:
- Inclusive hiring
- Expertise and innovation
- Collaboration and support
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- User-centric and data-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about user-centric decision-making and data-driven strategies?
- Do you have strong communication and interpersonal skills, and can you work effectively with cross-functional teams?
ASSUMPTION: As a non-profit focused on diversity and inclusion, Jobs for Humanity values candidates who are passionate about their mission and committed to creating a fairer future for all.
⚠️ Potential Challenges
- Managing marketing budgets and tracking costs and returns by campaign
- Working in a fast-paced, dynamic environment with changing priorities
- Collaborating effectively with cross-functional teams and third-party agencies
- Adapting to a hybrid work arrangement and balancing remote and in-office work
ASSUMPTION: The Marketing Manager should be proactive, adaptable, and able to thrive in a fast-paced environment to overcome these challenges.
📈 Similar Roles Comparison
- This role focuses on user acquisition and engagement strategies, unlike traditional marketing roles that may focus more on brand awareness and product marketing
- As a non-profit, Jobs for Humanity may have limited resources compared to larger, for-profit organizations, but they prioritize their social mission and employee well-being
- This role offers opportunities for professional growth and development within a dynamic and supportive environment
ASSUMPTION: The Marketing Manager should be prepared to work in a unique environment that combines the fast-paced nature of a startup with the social mission of a non-profit.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and user sign-ups
- Conducting user research to identify trends and insights, and using data to inform product development and engagement plans
- Managing event logistics and creating event collateral to support retail media growth
ASSUMPTION: The Marketing Manager should be prepared to work on a variety of projects that span user acquisition, engagement, and event management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the shopt app?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life balance for its employees?
ASSUMPTION: The Marketing Manager should ask thoughtful questions that demonstrate their understanding of the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
