📌 Core Information
🔹 Job Title: Marketing Manager - Fintech
🔹 Company: Breadfast
🔹 Location: Cairo, Cairo, Egypt
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Breadfast Pay business unit
- Managing marketing campaigns across various channels
- Overseeing marketing budget and ensuring cost-effective execution
- Collaborating with commercial team to align marketing strategies with business growth goals
- Leading and mentoring a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the Fintech industry to drive growth and enhance brand positioning.
📋 Key Responsibilities
✅ Ensure strict adherence to Breadfast’s brand guidelines in all marketing efforts
✅ Manage marketing campaigns across various channels, including digital marketing, social media, influencer partnerships, and PR efforts
✅ Identify growth opportunities by analyzing market trends, customer behaviors, and competitive landscapes
✅ Develop, allocate, and oversee the marketing budget to maximize campaign ROI
✅ Monitor budget utilization, ensuring cost-effective execution without compromising quality
✅ Prepare periodic reports on marketing spend and performance to recommend necessary adjustments
✅ Supervise the development and execution of omnichannel campaigns that reflect Breadfast’s brand voice and vision
✅ Review and approve marketing materials, ensuring alignment with brand standards and guidelines
✅ Work closely with the creative team to maintain brand consistency across all touchpoints
✅ Lead and mentor the marketing team, fostering a culture of innovation, collaboration, and high performance
✅ Set clear goals for team members and provide guidance to achieve business objectives
✅ Collaborate with the commercial team to align marketing strategies with business growth goals
✅ Track and evaluate the effectiveness of marketing campaigns, providing actionable insights for continuous improvement
✅ Ensure timely reporting on key performance indicators (KPIs) to senior leadership
✅ Stay updated on industry best practices and apply them to enhance Breadfast marketing strategies
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded marketing professional with a strong background in Fintech.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: At least 7+ years of experience in strategic marketing roles, with 3+ years managing teams. Experience in the Fintech/Banking Sector is highly desirable
Required Skills:
- Proven success in managing marketing budgets and delivering high-impact campaigns
- Strong strategic thinking and problem-solving abilities
- Expertise in brand management, campaign execution, and digital marketing tools
- Excellent leadership and team management skills
- Excellent communication and collaboration skills
- Results-driven with a focus on data-informed decision-making
Preferred Skills:
- Fluency in Arabic and English
- Experience with CRM and marketing automation tools
- Knowledge of the Egyptian market and consumer behavior
ASSUMPTION: Candidates should have a proven track record in strategic marketing roles, preferably within the Fintech industry, and demonstrate strong leadership and team management skills.
💰 Compensation & Benefits
Salary Range: EGP 400,000 - 600,000 per year (industry standard for a Marketing Manager with 7+ years of experience in Cairo)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Retirement plan
- Performance bonuses
- Gym membership
- Transportation allowance
- Mobile allowance
- Generous vacation policy
- Flexible working hours
- On-site parking
- Employee discounts on Breadfast services
Working Hours: 40 hours per week, with flexibility for remote work one day per week
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with 7+ years of experience in Cairo. Benefits are competitive and tailored to attract top talent in the region.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain and Storage
Company Size: 501-1,000 employees
Founded: 2017
Company Description:
- Breadfast is an Egyptian startup that delivers groceries, household essentials, and other products directly to customers' doorsteps
- The company aims to revolutionize the way household goods are delivered in Egypt
- Breadfast is known for its innovative approach, rapid expansion, and commitment to providing exceptional customer service
Company Specialties:
- groceries
- household
- bakeries
- fresh produce
- bath and body
- cleaning supplies
- baby products
- stationery
- and hypermarkets
Company Website: https://www.breadfast.com
ASSUMPTION: Breadfast is a dynamic and rapidly growing company that offers exciting opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing Manager
Reporting Structure: The Marketing Manager will report directly to the Chief Commercial Officer and will oversee the marketing team
Work Arrangement: On-site with flexibility for remote work one day per week
Growth Opportunities:
- Potential to grow into a regional or global marketing leadership role as the company expands
- Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
- Chance to contribute to the development and implementation of Breadfast’s marketing strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, as Breadfast continues to expand its services and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space with collaborative work areas and private offices for senior team members
Office Location(s): Cairo, Egypt
Geographic Context:
- Cairo is the capital and largest city in Egypt, with a population of over 20 million people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Cairo offers a mix of modern amenities and traditional Egyptian charm
Work Schedule: Monday to Friday, with flexible hours and the option to work remotely one day per week
ASSUMPTION: Cairo offers a unique blend of ancient history and modern urban living, providing a dynamic work environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and understanding of the Fintech sector
- Communication and collaboration skills
- Cultural fit and alignment with Breadfast’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, team management, and strategic marketing skills
- Research Breadfast’s industry, competitors, and marketing strategies to demonstrate your understanding of the company and its market position
- Be prepared to discuss your approach to marketing budget management, campaign execution, and performance tracking
ATS Keywords: Marketing Manager, Fintech, Strategic Marketing, Team Management, Brand Management, Digital Marketing, Campaign Execution, Budget Management, Data Analysis, Communication, Collaboration, Leadership, Problem Solving, Market Analysis, Performance Tracking, Innovation, Growth Strategy, Customer Behavior Analysis
ASSUMPTION: Breadfast’s interview process is designed to assess candidates’ strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive growth and enhance the company’s brand.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics and other web analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Candidates should be comfortable using a range of marketing tools and technologies to streamline their work and improve campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced work environment
- Focus on data-driven decision-making and continuous improvement
- Strong emphasis on teamwork and cross-functional collaboration
- Flat organizational structure with open lines of communication
- Encouragement of creativity, initiative, and entrepreneurial spirit
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Breadfast’s customer-centric approach?
- Can you provide an example of a time when you drove innovation in a marketing campaign or strategy?
- How do you balance data-driven decision-making with a focus on creativity and innovation?
- How do you foster a culture of collaboration and accountability within your team?
ASSUMPTION: Breadfast values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving the company’s success through innovative marketing strategies.
⚠️ Potential Challenges
- Managing a marketing budget in a rapidly growing and evolving company
- Keeping up with industry trends and best practices in a fast-paced market
- Balancing the need for innovation with the requirement to maintain brand consistency
- Working effectively with cross-functional teams in a dynamic and growing organization
- Managing team members with diverse backgrounds and skillsets
ASSUMPTION: These challenges are inherent to working in a fast-growing startup and can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director in other companies, but with a focus on the Fintech industry and a greater emphasis on team leadership and growth
- Compared to other Marketing Manager roles, this position offers more responsibility for strategic planning and budget management
- This role requires a higher level of industry-specific knowledge and experience in Fintech marketing
ASSUMPTION: This role offers unique opportunities for growth and development within the Fintech industry, with a focus on driving marketing strategies that support business growth and enhance brand positioning.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Fintech product or service
- Conducting market research and analysis to identify growth opportunities and inform marketing strategies
- Managing a team to create and execute a successful marketing campaign for a major product launch or rebranding effort
- Implementing a CRM system and marketing automation tools to improve campaign performance and efficiency
- Collaborating with the commercial team to develop and execute a cross-functional marketing strategy that drives business growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Marketing Manager at Breadfast might face, requiring strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company’s marketing strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does the company balance innovation and brand consistency in its marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company’s marketing strategy, and the challenges facing the marketing team, allowing them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Breadfast careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, team management, and strategic marketing skills
- Research Breadfast’s industry, competitors, and marketing strategies to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
