📌 Core Information
🔹 Job Title: Marketing Manager (Fixed Term Contract)
🔹 Company: Dentsu
🔹 Location: Helsinki, Uusimaa, Finland
🔹 Job Type: Full-time, Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and execution for the Finnish market
- Managing daily marketing operations and campaign performance
- Collaborating with global teams to deliver impactful results
- Leveraging Salesforce Marketing Cloud for automation and optimization
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable outcomes.
📋 Key Responsibilities
✅ Lead day-to-day marketing operations, including campaign execution, performance tracking, and reporting
✅ Ensure timely delivery and quality across all marketing initiatives
✅ Execute marketing strategy through customer events, newsletter campaigns, and content marketing
✅ Create and publish SEO-optimized content and manage social media presence
✅ Leverage Salesforce Marketing Cloud to build, automate, and optimize campaigns
✅ Ensure data-driven decision-making and continuous improvement through analytics
ASSUMPTION: This role requires a strong project management approach, with a focus on delivering results and optimizing processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in B2B marketing, preferably in a fast-paced professional services environment
Required Skills:
- Proven experience in Salesforce multi-cloud environments (Core and Account Engagement)
- Strong project management and communication skills
- Fluency in Finnish and English
- Experience in AI agents and data-driven decision-making
Preferred Skills:
- Experience in the advertising or media industry
- Knowledge of the Finnish market
ASSUMPTION: While not explicitly stated, experience with AI-driven marketing tools and a strong understanding of the Finnish market would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in Finland)
Benefits:
- Sports, culture, lunch, and wellbeing benefits
- Mental health support
- Flexible and hybrid work arrangements
- Comprehensive benefits package
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 3-5 years of experience in Finland. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global presence with a focus on Finland)
Founded: 1901 (Tokyo, Japan)
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations
- Delivers end-to-end experience transformation (EX) by integrating services across Media, CXM, and Creative
- Drives business transformation (BX) with a focus on innovation and sustainable growth
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com
ASSUMPTION: Dentsu's global presence and expertise in various marketing disciplines make it an attractive employer for marketing professionals seeking growth and development opportunities.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director for the Finnish market
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential for extension or full-time conversion after the 6-month fixed-term contract
- Opportunities to work with global teams and collaborate on international projects
- Access to continuous learning and leadership opportunities within the company
ASSUMPTION: This role offers growth potential and the chance to work with a global team, making it an attractive opportunity for marketing professionals looking to advance their careers.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Hakaniemi area of Helsinki
Office Location(s): Siltasaarenkatu 8-10, 00530 Helsinki, Finland
Geographic Context:
- Helsinki is the capital and largest city of Finland, with a population of over 650,000
- The Hakaniemi area is known for its vibrant culture, restaurants, and shopping
- Finland offers a high quality of life, with strong work-life balance and excellent public services
Work Schedule: Standard office hours with flexible remote work options
ASSUMPTION: The Hakaniemi office provides a collaborative and inspiring environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing strategy and execution
- Campaign management and performance tracking
- Salesforce Marketing Cloud experience
- Communication and collaboration skills
Application Tips:
- Highlight your experience with Salesforce Marketing Cloud and data-driven decision-making
- Tailor your resume and cover letter to emphasize your B2B marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
ATS Keywords: B2B marketing, Salesforce Marketing Cloud, campaign management, performance tracking, data-driven decision-making, AI agents
ASSUMPTION: Applicants should emphasize their relevant marketing experience and skills, as well as their ability to work collaboratively in a global team environment.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Core and Account Engagement
- AI agents (e.g., Einstein, Marketing Cloud AI)
- Marketing automation tools (e.g., Pardot, Marketo)
ASSUMPTION: Familiarity with Salesforce Marketing Cloud and AI-driven marketing tools is essential for this role, as they are integral to campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have experience managing marketing campaigns and optimizing performance?
- Are you open to learning new tools and technologies to improve your work?
ASSUMPTION: Applicants should assess their fit with Dentsu's company values and work style, as well as their comfort with data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing strategic thinking with day-to-day operations
- Working with a global team across different time zones
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position, but with a focus on the Finnish market and a fixed-term contract
- Dentsu's global presence and expertise in various marketing disciplines set it apart from other advertising agencies
- This role offers growth potential and the chance to work with a global team, making it an attractive opportunity for marketing professionals looking to advance their careers
ASSUMPTION: Applicants should compare this role to similar marketing management positions, considering the unique aspects of working with a global advertising agency like Dentsu.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the Finnish market
- Managing a customer event or webinar series to generate leads and drive brand awareness
- Optimizing email marketing campaigns using AI-driven segmentation and personalization
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a balance of marketing expertise and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other marketing teams within Dentsu and globally?
- What opportunities are there for professional development and growth within the company?
- How does Dentsu support work-life balance for its employees?
- What are the key challenges facing the marketing team in the Finnish market, and how can this role address them?
ASSUMPTION: These questions help applicants understand the role's priorities, team dynamics, and growth opportunities, as well as the company's approach to work-life balance and market challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
