Marketing Manager- FMCG

📌 Core Information

🔹 Job Title: Marketing Manager - FMCG

🔹 Company: EPS Consultants

🔹 Location: Shah Alam, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing Above-the-Line (ATL) marketing strategies, including digital marketing, brand building, and consumer & ethical channel campaigns.
• Driving brand awareness and creating a positive brand image that supports overall business growth.
• Collaborating with the trade marketing manager (BTL) to ensure synergy between ATL and BTL activities.
• Developing and managing the ATL marketing budget, ensuring efficient allocation of resources across various channels.
• Conducting market research and analyzing consumer insights to identify brand-building opportunities and gaps in current strategies.

ASSUMPTION: This role requires a strategic thinker with strong collaboration skills to ensure consistent brand messaging and effective market impact.

📋 Key Responsibilities

✅ ATL Strategy Development & Execution

• Develop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement.
• Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO/SEM) to drive brand presence and consumer interaction.

✅ Brand Building and Trade & Ethical Channel Management

• Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image.
• Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception.

✅ Digital Marketing & Content Strategy

• Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising.
• Monitor digital campaign performance and adjust tactics to optimize reach and engagement.

✅ Collaboration & Alignment with BTL

• Work closely with the local marketing manager (BTL) to ensure alignment of ATL and BTL activities, maximizing overall campaign impact and synergy.
• Coordinate on joint initiatives to create a cohesive marketing strategy that covers both consumer-facing and trade-facing activities.

✅ Market Research & Consumer Insights

• Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies.
• Use data-driven insights to guide strategic decisions and refine marketing activities.

✅ Stakeholder Management

• Collaborate with internal stakeholders (sales, operations) and external partners (agencies, media partners, and digital vendors) to drive successful campaign execution.
• Present marketing plans and results to the regional business manager and senior management.

✅ Budget Planning & Management

• Develop and manage the ATL marketing budget, ensuring efficient allocation of resources across various channels.
• Track spending and campaign ROI, providing regular reports to the regional business manager.

✅ Brand Compliance & Governance

• Ensure all ATL campaigns adhere to brand guidelines and regulatory standards.
• Maintain a consistent and compelling brand message across all ATL channels.

✅ Performance Analysis & Reporting

• Measure and evaluate the effectiveness of ATL campaigns using KPIs such as reach, engagement, and brand equity scores.
• Generate performance reports and actionable insights to inform future strategies.

ASSUMPTION: This role requires strong analytical skills to interpret data and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous.

Experience: Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing.

Required Skills:

• Proven track record of managing multi-channel digital campaigns and brand-building activities.
• Experience in the personal care or ethical marketing space is a plus.

Preferred Skills:

• Fluency in Malay and English.
• Experience working in the FMCG industry.

ASSUMPTION: Candidates with experience in the FMCG industry and proficiency in Malay may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between RM 120,000 and RM 180,000 per year, based on industry standards for a marketing manager with 5-10 years of experience in Malaysia.

Benefits:

• Medical insurance coverage for inpatient, outpatient, and specialists extended to family members.
• 28 days of Sick Leave.
• 17 days of Annual Leave.
• Performance bonus based on individual and company performance.

Working Hours: Monday-Friday, 8:00 AM - 5:00 PM. May require occasional overtime or weekend work during peak campaign periods.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: EPS Consultants operates in the staffing and recruiting industry, with a focus on professional recruitment and outsourcing services in the Asia Pacific region.

Company Size: EPS Consultants has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: EPS Consultants was founded in 1993 and has since established a strong presence in the APAC region, with offices in Malaysia, Singapore, and other countries.

Company Description:

• EPS Consultants is an award-winning professional recruiting and outsourcing specialist with over two decades of experience in the Asia Pacific region.
• The company's mission is to be the leading one-stop recruitment and outsourcing service provider, offering innovative and cost-effective solutions to valued clients.
• EPS Consultants prides itself on its attention to detail and willingness to go the extra mile to meet customers' needs, with a proven track record of delivering high-value and integrated services.

Company Specialties:

• General & Professional Recruitment
• Executive Search
• Recruitment Process Outsourcing (RPO)
• Managed Services
• Human Resources
• Staffing and Recruiting

Company Website: https://www.eps.my

ASSUMPTION: EPS Consultants' extensive experience and industry recognition make it a reputable employer in the staffing and recruiting sector.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Manager reports directly to the Regional Business Manager and works closely with the local marketing manager (BTL) and other internal stakeholders.

Work Arrangement: This role requires on-site work at the company's office in Shah Alam, Malaysia. Occasional remote work may be considered for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role or management position within the company.
• Expanding skills and expertise in digital marketing, brand management, and consumer insights.
• Gaining experience working with diverse teams and stakeholders across the APAC region.

ASSUMPTION: Successful candidates in this role will have opportunities to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: EPS Consultants' office in Shah Alam is a modern, professional environment with collaborative workspaces and amenities.

Office Location(s): Plaza Sentral, Jalan Stesen Sentral 5, KL Sentral, Suite 2A-11-1, Level 11, Block 2A, Malaysia, 50470.

Geographic Context:

• Shah Alam is a major city in the Selangor state of Malaysia, located near Kuala Lumpur, the capital city.
• The city offers a mix of urban and suburban living, with easy access to amenities, shopping, and entertainment options.
• Shah Alam has a tropical rainforest climate, with hot and humid weather year-round.

Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM. However, the role may require occasional overtime or weekend work during peak campaign periods.

ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be prepared for occasional overtime or weekend work as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the EPS Consultants' careers portal.
• Phone or video screening with the HR department to assess qualifications and fit.
• In-depth interviews with the hiring manager and other relevant stakeholders to discuss the role, responsibilities, and cultural fit.
• Background checks and reference verification for the final candidate.

Key Assessment Areas:

• Marketing strategy and campaign planning.
• Digital marketing skills and experience.
• Brand management and consumer insights.
• Collaboration and stakeholder management skills.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Prepare examples of successful ATL marketing campaigns you've managed, including their impact on brand awareness and engagement.
• Research EPS Consultants and the FMCG industry to demonstrate your understanding of the role and company.

ATS Keywords: Marketing Strategy, Digital Marketing, Brand Building, Campaign Management, Market Research, Consumer Insights, Stakeholder Management, Budget Management, Performance Analysis, Collaboration, Content Strategy, Advertising, Trade Marketing, Ethical Marketing, Social Media Management, SEO, SEM

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and strategic thinking throughout the application and interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, or Ahrefs)
• Consumer insights and market research tools (e.g., SurveyMonkey, Google Forms, or social listening tools)

ASSUMPTION: Candidates should be comfortable using marketing automation, social media management, SEO, and consumer insights tools to optimize their performance in the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and professionalism
• Continuous learning and improvement
• Collaboration and teamwork
• Accountability and results-driven

Work Style:

• Fast-paced and dynamic environment
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change
• Strong attention to detail and quality standards

Self-Assessment Questions:

• How do you align with EPS Consultants' customer-centric approach to marketing?
• Describe a time when you had to manage multiple stakeholders to execute a successful marketing campaign.
• How do you stay up-to-date with the latest digital marketing trends and tools?

ASSUMPTION: Candidates should assess their fit with EPS Consultants' values and work style to ensure a successful and fulfilling career in the role.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring alignment between ATL and BTL activities.
• Keeping up with the fast-paced nature of digital marketing and consumer behavior changes.
• Balancing brand consistency with innovation and adaptability in marketing strategies.
• Working in a matrix organization with multiple reporting lines and cross-functional collaboration.

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and complex work environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on Above-the-Line (ATL) marketing and brand building, with less emphasis on Below-the-Line (BTL) promotions and trade marketing.
• In the FMCG industry, ATL marketing managers often work closely with trade marketing managers to create cohesive and integrated marketing strategies.
• Career progression in this role may lead to senior marketing management positions or specialized brand management roles within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a multi-channel ATL marketing campaign to launch a new product in the FMCG category, with a focus on digital marketing and brand building.
• Conducting market research and consumer insights analysis to identify gaps in the current brand strategy and developing data-driven recommendations to improve brand equity and market share.
• Managing a team of marketing professionals to execute a large-scale event or conference, with a focus on brand activation and consumer engagement.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager - FMCG role at EPS Consultants.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and brand vision?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does EPS Consultants support the professional development and growth of its marketing team members?
• What are the key challenges facing the FMCG industry, and how does this role address them?
• How does EPS Consultants foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Prepare examples of successful ATL marketing campaigns you've managed, including their impact on brand awareness and engagement.
• Research EPS Consultants and the FMCG industry to demonstrate your understanding of the role and company.
• Follow up with the EPS Consultants HR department one week after submission to confirm receipt of your application and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.