📌 Core Information
🔹 Job Title: Marketing Manager - Food & Beverage
🔹 Company: AccorHotel
🔹 Location: Andheri, Maharashtra 400053, India
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing dynamic marketing strategies for Fairmont Mumbai's diverse dining venues
- Driving footfall, boosting revenue, and enhancing brand perception through creative campaigns
- Collaborating with cross-functional teams to define positioning and value propositions for each outlet
- Managing F&B presence across digital platforms and social media channels
- Building relationships with food critics, lifestyle journalists, bloggers, and influencers
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of Mumbai's competitive F&B landscape to succeed.
📋 Key Responsibilities
✅ Developing and executing seasonal marketing calendars and F&B campaign strategies aligned with business goals
✅ Supporting new concept launches, menu rollouts, and culinary events with tailored marketing plans
✅ Driving digital engagement by producing high-quality content, including chef interviews, food photography, videos, and guest stories
✅ Managing F&B presence across the hotel's website, third-party platforms, and social media channels
✅ Coordinating F&B-focused press releases, tastings, and media events to secure ongoing coverage and reviews
✅ Leading the promotion of F&B events and partnering with chefs and restaurant managers to conceptualize unique guest experiences
✅ Monitoring and responding to guest reviews and feedback across all digital channels
✅ Developing strategic partnerships with luxury, lifestyle, and beverage brands to enhance visibility and guest engagement
✅ Analyzing the performance of campaigns and initiatives using KPIs such as footfall, bookings, ROI, and guest sentiment
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Hospitality, or related field
Experience: Minimum 5 years of F&B or hospitality marketing experience, preferably in the luxury sector
Required Skills:
- Strong knowledge of digital marketing, social media, and influencer strategy
- Creative mindset with excellent communication and project management skills
- Familiarity with Mumbai's F&B scene and consumer behavior
Preferred Skills:
- Experience with SEO/SEM and email marketing
- Fluency in multiple languages
ASSUMPTION: Candidates with a proven track record in F&B marketing and a passion for food will be best suited for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Based on industry standards for a Marketing Manager role in Mumbai's luxury hospitality sector)
Benefits:
- Accommodation and meal allowances
- Health insurance
- Retirement benefits
- Employee discounts on hotel stays and F&B
Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as required
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees (Global presence with multiple brands and locations)
Founded: 1967 (As a group, Accor was founded in 1967, and Fairmont Hotels & Resorts was established in 1907)
Company Description:
- Accor is a world-leading hospitality group with over 5,400 properties across more than 110 countries
- Fairmont Hotels & Resorts is a luxury brand within the Accor group, known for its engaging service, awe-inspiring public spaces, and iconic bars and lounges
- Accor is committed to sustainable tourism and responsible business practices
Company Specialties:
- Hospitality and catering
- Luxury and upscale hotel brands
- Digital and technology solutions for the hospitality industry
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's global presence and diverse portfolio of brands offer opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Director of Marketing, with cross-functional collaboration with F&B leadership and other departments
Work Arrangement: On-site, with flexibility to work remotely for specific tasks or projects
Growth Opportunities:
- Progression to senior marketing roles within the Accor group
- Expansion into other departments or brands within the company
- International assignments or relocation opportunities
ASSUMPTION: This role offers a clear career path for growth and development within the hospitality industry, with opportunities to work on diverse projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Upscale hotel property
Office Location(s): Andheri, Maharashtra 400053, India
Geographic Context:
- Andheri is a bustling suburb in Mumbai, known for its vibrant nightlife, shopping, and entertainment options
- Mumbai is the capital city of Maharashtra and the financial hub of India, offering a mix of traditional and modern culture
- The hotel is located in a prime area with easy access to public transportation and major highways
Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as required
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering exceptional guest experiences and driving business results.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and social media expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for food, understanding of Mumbai's F&B scene, and alignment with Accor's company culture
- Prepare examples of successful marketing campaigns or projects you've led in the past
ATS Keywords: Marketing strategy, digital marketing, social media, F&B marketing, luxury hospitality, Mumbai, guest engagement, reputation management, performance tracking, analytics
ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, creativity, and cultural fit within the Accor group.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Content creation and management tools (Canva, Hootsuite, Buffer, etc.)
- SEO/SEM tools (Google Analytics, SEMrush, Ahrefs, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will be comfortable using a variety of marketing tools and platforms to execute campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Creativity and innovation
Self-Assessment Questions:
- How do you embody Accor's company values in your daily work?
- Describe a time when you had to adapt to a significant change in your marketing strategy or plan?
- How do you approach building and maintaining relationships with key stakeholders, such as journalists, influencers, or partners?
ASSUMPTION: Accor values diversity, inclusion, and a culture of respect and collaboration. Candidates who demonstrate strong communication skills, adaptability, and a commitment to these values will be well-suited to the role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing the needs and expectations of various stakeholders, including guests, management, and partners
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses exclusively on F&B marketing, allowing for a deeper level of expertise and specialization
- Accor's global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry
- This role requires a strong understanding of Mumbai's competitive F&B landscape and the ability to adapt marketing strategies to local consumer behavior
ASSUMPTION: Candidates with experience in F&B marketing or a strong passion for food and beverage trends will find this role particularly appealing and rewarding.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new F&B concept or menu
- Collaborating with chefs and restaurant managers to create unique guest experiences and exclusive offers
- Analyzing guest feedback and reviews to inform marketing strategies and improve overall guest satisfaction
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the opportunity for creativity and innovation in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Accor support the professional development and growth of its marketing managers?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Accor approach sustainability and responsible tourism practices within its F&B operations?
- What are the most rewarding aspects of working in F&B marketing for Accor, according to current team members?
ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and opportunities for growth and development within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for food and beverage trends in Mumbai
- Prepare examples of successful marketing campaigns or projects you've led in the past, focusing on their impact and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
