📌 Core Information
🔹 Job Title: Marketing Manager for East Asia, POC (Point of Care)
🔹 Company: Siemens Healthineers
🔹 Location: Seoul, Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Developing and implementing marketing strategies for East Asia, focusing on Point of Care (POC) equipment.
2. Analyzing market trends, customer needs, and competitor activity to identify opportunities.
3. Performing strategic business segment analysis and evaluating opportunities for new or existing POC products.
4. Planning and executing marketing activities with clear positioning messages.
5. Collaborating with sales, business partners, and functional teams to achieve business goals.
6. Supporting product training and driving projects and funnel development.
🔍 Key Responsibilities
- Develop and implement marketing strategies aligned with HQ’s marketing plan.
- Analyze sales, market trends, customer needs, and competitor activity to identify opportunities.
- Perform strategic business segment analysis and evaluate opportunities for new or existing POC products in new markets, channels, or customer target groups.
- Plan and execute marketing activities with clear positioning message.
- Collaborate with sales, business partners, functional team to achieve business goals.
- Support product training and drive projects and funnel development.
- Develop KOLs and create marketing events.
💡 Assumptions
- The role requires a strategic mindset and strong analytical skills to analyze market trends and customer needs.
- The role involves close collaboration with various teams, including sales, business partners, and functional teams.
- The role may require travel to East Asian countries, including Korea, Hong Kong, and Taiwan.
📈 Required Qualifications
Education:
- Bachelor's degree (MBA preferred)
Experience:
- 10+ years of experience in product marketing, with a focus on IVD or POC products
Required Skills:
- Proven track record in product management and strategic business plan
- Strong analytical skills and ability to execute strategies
- Excellent communication and collaboration skills
- Fluent English (business level)
Preferred Skills:
- Experience in the medical device or healthcare industry
- Knowledge of the East Asian market
💡 Assumptions
- The role requires a strong background in product marketing, with a focus on IVD or POC products.
- The role may require knowledge of the medical device or healthcare industry and experience working in the East Asian market.
💰 Compensation & Benefits
Salary Range:
- Industry standard range based on role, experience level, and location: KRW 100,000,000 - 150,000,000 per year
Benefits:
- Work & Life Balance: Flexible working hours, remote work options, and generous vacation policy
- Benefit: Competitive benefits package, including health insurance, retirement plans, and employee discounts
- Career Development Program: Opportunities for professional growth and development, including training programs and career advancement opportunities
📌 Applicant Insights
Company Context
- Industry: Medical Technology
- Company Size: 201-500 employees
- Founded: 1847
- Headquarters: Saint Genis Pouilly, France
- Specialties: Medical imaging, laboratory diagnostics, and molecular medicine
- Website:
Role Analysis
- Career Level: Mid-career to senior-level role, offering growth opportunities for experienced marketing professionals
- Reporting Structure: Reports directly to the regional marketing manager or a similar role within the organization
- Work Arrangement: On-site, with potential travel to East Asian countries
- Growth Opportunities: Opportunities for career advancement and professional development within the company
🌍 Location & Work Environment
- Office Type: Modern, well-equipped office with collaborative workspaces and amenities
- Office Location(s): Seoul, South Korea
- Geographic Context: Seoul is a major global hub for technology and healthcare industries, offering a vibrant and dynamic work environment
- Work Schedule: Standard office hours with flexible work arrangements and remote work options
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. On-site or virtual interviews with hiring managers and team members
4. Final round interviews with senior leadership
- Key Assessment Areas:
1. Strategic thinking and analytical skills
2. Communication and collaboration skills
3. Industry-specific knowledge and experience
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
3. Research the company and industry to demonstrate your enthusiasm and understanding of the role
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook)
- Google Analytics and other web analytics tools
👔 Cultural Fit Considerations
- Siemens Healthineers values diversity, inclusion, and collaboration, fostering a supportive and inclusive work environment
- The company seeks candidates who are passionate about driving innovation in healthcare and committed to delivering high-quality products and services to patients
- Successful candidates will demonstrate strong communication skills, cultural awareness, and the ability to thrive in a dynamic and multicultural work environment
⚠️ Potential Challenges
- The role may require frequent travel to East Asian countries, which can be challenging for candidates with family or personal commitments
- The role involves working in a fast-paced and competitive industry, requiring strong time management and prioritization skills
- The role may require navigating complex regulatory environments and building relationships with diverse stakeholders, including customers, partners, and regulatory bodies
📈 Similar Roles Comparison
- This role is similar to other marketing manager roles in the medical device or healthcare industry, with a focus on product marketing and strategic planning
- However, this role is unique in its focus on the East Asian market and the specific requirements for POC products in this region
- Candidates should have experience working in the East Asian market and a strong understanding of the unique challenges and opportunities in this region
📝 Sample Projects
- Developing and executing a marketing campaign for a new POC product launch in Korea, Hong Kong, and Taiwan
- Conducting market research and analysis to identify opportunities for existing POC products in new customer segments or channels
- Collaborating with sales and business partners to develop and implement a go-to-market strategy for a new POC product in the East Asian market
💡 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 90 days?
2. How does this role fit into the company's long-term growth strategy for the East Asian market?
3. What are the biggest challenges facing the POC business in East Asia, and how can this role help address them?
4. How does the company support the professional development of its marketing employees?
5. What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for concrete preparation steps related to resume customization and interview preparation
4. Follow up with the hiring manager or HR representative within 7 days of submitting your application, if you have not heard back
5. If you are invited for an interview, research the company and role thoroughly and prepare thoughtful questions to ask during the interview
