📌 Core Information
🔹 Job Title: Marketing Manager for France & UK
🔹 Company: VTEX
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Hybrid (4 days on-site, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for France and the UK
- Driving lead generation campaigns and supporting the sales team
- Analyzing marketing funnel and optimizing campaigns
- Managing events calendar and strategy
- Collaborating with cross-functional teams to achieve common goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with sales and other teams.
📋 Key Responsibilities
✅ Develop, oversee, and execute a consistent marketing strategy in alignment with Sales
✅ Drive lead generation campaigns to meet target lists and support the sales team
✅ Analyze the marketing funnel and leverage analytics tools to evaluate campaign effectiveness
✅ Build structured, thorough reports to be shared with internal stakeholders
✅ Help define the Account-Based Marketing (ABM) strategy
✅ Own, manage, and execute the events calendar and strategy
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field
Experience: 6+ years of experience leading a similar area with comparable goals and responsibilities (marketing in a B2B SaaS or tech company preferred)
Required Skills:
- Proven track record of managing multifaceted performance projects with tight deadlines
- Hands-on experience in managing and optimizing Paid Social, SEM, SEO, and Affiliates
- Experience in creating soft and dense campaigns across multiple digital channels
- Curiosity and willingness to constantly experiment with new tactics and channels
- Experience in developing copy for campaign materials
- Dynamic person, looking for new challenges and constantly changing if necessary
Preferred Skills:
- Experience with Salesforce and marketing automation tools
- Digital commerce experience
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Marketing Manager role in Paris)
Benefits:
- Competitive compensation
- Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
- Free shipping on 1,000+ VTEX stores
Working Hours: Full-time, 40 hours per week (4 days on-site, 1 day remote)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Paris, with experience and performance influencing the final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically e-commerce platforms
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2000
Company Description:
- VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack.
- Trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries.
Company Specialties:
- e-commerce
- e-commerce Platform
- B2B e-Commerce
- B2C e-Commerce
- B2B2C e-Commerce
- e-Commerce Cloud Software
- SaaS
- e-commerce Omnichannel
- Cloud Commerce
- and Commerce
Company Website: www.vtex.com
ASSUMPTION: VTEX is a well-established company in the e-commerce platform industry, with a strong global presence and a diverse client base.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing for Western Europe
Work Arrangement: Hybrid, with 4 days on-site and 1 day remote
Growth Opportunities:
- Potential to take on more responsibilities and lead a team as the company grows
- Opportunities to work on international projects and expand knowledge of global markets
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a major global city with a thriving business environment
- Île-de-France region offers a high quality of life and easy access to cultural attractions
- France is a key market for VTEX, with significant business opportunities
Work Schedule: Monday - Thursday on-site, Friday remote
ASSUMPTION: The Paris office provides a dynamic and collaborative work environment, with easy access to cultural attractions and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and optimization
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
ATS Keywords: Marketing Strategy, Lead Generation, Campaign Management, Data Analysis, Marketing Automation, Salesforce, Paid Social, SEM, SEO, Affiliates, Event Management, Account-Based Marketing
ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is expected, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Challenge-driven
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a challenge-driven environment?
- Are you comfortable working in a dynamic, fast-paced team?
- Do you have a data-driven approach to marketing and decision-making?
ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and who share VTEX's company values are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines
- Working with a diverse, global team across different time zones
- Adapting to a fast-paced, ever-changing work environment
- Balancing on-site and remote work effectively
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director, with a focus on driving results and collaborating with cross-functional teams
- Unlike some marketing roles, this position requires a strong focus on lead generation and supporting the sales team
- Career progression may include taking on more responsibilities, leading a team, or moving into a more senior marketing role
ASSUMPTION: This role offers a unique blend of marketing strategy, campaign management, and sales support, with opportunities for growth and development.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in France and the UK
- Managing a team to create and execute a successful event, generating qualified leads and driving brand awareness
- Optimizing a paid social campaign to improve ROI and drive more qualified leads
ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VTEX support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does VTEX approach work-life balance, especially with the hybrid work arrangement?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
