Marketing Manager for Technogym

📌 Core Information

🔹 Job Title: Marketing Manager for Technogym

🔹 Company: Focus Global

🔹 Location: Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing plan to drive leads, orders, and sales
• Managing marketing investments for profitable growth
• Executing web marketing strategies to support new product and service launches
• Leading and developing the marketing team to ensure high performance and alignment with company culture

ASSUMPTION: This role requires a strategic mindset, strong financial management skills, and proven leadership abilities to drive marketing efforts and team success.

📋 Key Responsibilities

✅ Strategic Marketing Planning & Execution: Develop and implement a comprehensive marketing plan with campaigns, initiatives, and events that align with segment sales strategies. Optimize sell-in and sell-out tools to drive leads, orders, and sales, meeting targets for revenue, margin, and profitability.

✅ Investment & Performance Management: Manage and allocate marketing investments strategically across business activities, ensuring profitable growth and monitoring ROI through pre- and post-analysis.

✅ Digital Marketing & Product Launches: Execute web marketing strategies to support new product and service launches, and develop e-commerce initiatives to increase leads and sales. Coordinate marketing activities and partnerships with industry influencers, following Marketing HQ guidelines, for effective product introductions.

✅ Merchandising & Stock Management: Maximize merchandising impact and oversee stock management to maintain control and alignment with sales goals.

✅ CRM & Market Data Management: Leverage CRM to maintain accurate, up-to-date market data and support enhanced sales productivity.

✅ Quality Assurance: Ensure project design and layouts meet corporate standards for quality and consistency.

✅ Team Leadership & Development: Lead and develop the team, driving high performance, talent growth, and engagement consistent with company culture.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Master’s degree or MBA in a relevant field is strongly preferred.

Experience: 8+ years in a similar role within a multinational, fast-paced environment.

Required Skills:

• Strategic Marketing Planning
• Digital Marketing
• Product Launches
• CRM Management
• Team Leadership
• Financial Analysis
• Project Management
• Communication
• Problem Solving
• Empathy
• Sales Strategy
• Market Data Management
• Merchandising
• Performance Management
• Customer Experience
• Investment Planning

Preferred Skills:

• Experience in the fitness industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the fitness industry and/or multiple language fluency may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 2,500,000 - PHP 3,500,000 per year (Estimated, based on industry standards for a Marketing Manager with 8+ years of experience in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Performance bonuses

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Furniture and Home Furnishings. Focus Global is a lifestyle retail company that reimagines the retail experience by seamlessly blending online and in-store shopping through its omnichannel strategy.

Company Size: 201-500 employees. As a mid-sized company, Focus Global offers a supportive work environment with opportunities for growth and collaboration.

Founded: 1991. Focus Global started with just one brand and 20 employees in the Philippines and has since grown to manage 30 global brands across the Philippines, Singapore, and Malaysia.

Company Description:

• Focus Global champions a growth philosophy of "focus, fail, and feedback forward"
• The company creates unique and meaningful spaces to collaborate, grow, and #FindYourFocus
• With a vision to touch 100 million homes as #OneFocus, Focus Global creates results with heart and passion to create elevated and inspired living spaces across Southeast Asia

Company Specialties:

• World Class Marketing and Distribution

Company Website: http://www.focusglobalinc.com/

ASSUMPTION: Focus Global's company culture emphasizes collaboration, growth, and a customer-focused approach, which may appeal to candidates who thrive in dynamic, innovative environments.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers an opportunity to lead marketing efforts and contribute to the company's growth strategy.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and will oversee the marketing team.

Work Arrangement: On-site, with flexible work arrangements available. The role may require occasional travel to support product launches and events.

Growth Opportunities:

• Potential to expand the marketing team and take on more strategic responsibilities
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business
• Possibility to progress to a senior leadership role within the marketing department

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Bonifacio Global City, Taguig, Metro Manila.

Office Location(s): 24th Street Corner 7th Avenue, at McKinley Parkway, Bonifacio Global City, Taguig, Metro Manila 1634, PH

Geographic Context:

• The office is located in the heart of Bonifacio Global City, a bustling commercial and residential district
• The area offers numerous dining, shopping, and entertainment options
• The office is easily accessible by public transportation and has ample parking facilities

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours available

ASSUMPTION: The office environment is dynamic, collaborative, and supportive, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Financial management skills
• Leadership and team management abilities
• Communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
• Research Focus Global and Technogym to demonstrate your understanding of the company and its products

ATS Keywords: Marketing Manager, Strategic Marketing, Digital Marketing, Product Launches, CRM Management, Team Leadership, Financial Analysis, Project Management, Communication, Problem Solving, Empathy, Sales Strategy, Market Data Management, Merchandising, Performance Management, Customer Experience, Investment Planning

ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Focus, fail, and feedback forward
• Create unique and meaningful spaces to collaborate, grow, and #FindYourFocus
• Touch 100 million homes as #OneFocus

Work Style:

• Dynamic and innovative
• Collaborative and supportive
• Customer-focused and results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable with a high degree of autonomy and responsibility?
• Do you enjoy working collaboratively with a team to achieve shared goals?

ASSUMPTION: Candidates who align with Focus Global's company values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing a team in a fast-paced, ever-changing environment
• Balancing strategic planning with tactical execution
• Adapting to new tools and technologies as the company grows and evolves
• Occasional travel to support product launches and events

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on driving growth for a specific brand (Technogym) within a larger organization (Focus Global)
• This role requires a strong understanding of both digital and traditional marketing channels to drive leads, orders, and sales
• Career progression may involve expanding the marketing team and taking on more strategic responsibilities within the marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a strategic mindset and strong leadership abilities.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to launch a new Technogym product line
• Managing a team to optimize sell-in and sell-out tools for a seasonal marketing campaign
• Analyzing market data to identify trends and opportunities for growth in the fitness industry

ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Marketing Manager role at Focus Global.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Technogym and Focus Global?
• What are the key priorities for the marketing team in the first 90 days?
• How does Focus Global support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the company measure the success of its marketing campaigns, and how are those metrics used to inform future strategies?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and will help you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
• Research Focus Global and Technogym to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.