📌 Core Information
🔹 Job Title: Marketing Manager - France
🔹 Company: RELEX Solutions
🔹 Location: France (Remote work arrangement)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive demand generation and accelerate sales opportunities in France.
- Working closely with Field Marketing, Sales, and Business Development teams to develop localized marketing strategies.
- Managing integrated event marketing programs, including trade shows, conferences, and virtual experiences.
- Creating and managing custom events to engage both customers and prospects, driving lead generation and strategic account engagement.
- Analyzing event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.
ASSUMPTION: This role requires a strategic thinker with hands-on marketing expertise and a deep understanding of B2B enterprise sales cycles.
📋 Key Responsibilities
✅ Executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities in France.
✅ Working closely with Field Marketing, Sales, and Business Development teams to develop and implement localized marketing strategies.
✅ Managing integrated event marketing programs, including trade shows, conferences, and virtual experiences.
✅ Creating and managing custom events that engage both customers and prospects, driving lead generation and strategic account engagement.
✅ Researching and evaluating industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals.
✅ Developing promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings.
✅ Partnering with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets for events.
✅ Executing pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation.
✅ Tracking and measuring event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.
✅ Conducting pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies.
✅ Providing data-driven insights to inform marketing decisions and improve ROI on event investments.
ASSUMPTION: This role requires strong project management, prioritization, and stakeholder management skills, as well as a sense of ownership and accountability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS
Required Skills:
- Native French speaker with excellent written and verbal communication skills, and ability to create compelling marketing content
- Strong proficiency in English for effective business communication across teams and regions
- Knowledge of additional EMEA South languages (such as Italian, Spanish, or Portuguese) is considered a plus
- Understanding of retail, grocery, wholesale, and manufacturing industries is a plus
- Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration
- Experience working closely with sales and business development teams to align marketing initiatives with revenue goals
- Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously
Preferred Skills:
- Experience working with marketing automation tools and CRM systems
- Knowledge of marketing analytics and data visualization tools
- Experience in ABM (Account-Based Marketing) strategies
ASSUMPTION: Candidates with experience in B2B marketing within the retail or supply chain industries will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager role in France with 5-10 years of experience)
Benefits:
- Health insurance and pension plan
- Generous vacation policy
- Flexible work arrangements
- Professional development opportunities
- Dynamic and international work environment
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role in France with 5-10 years of experience. Actual salary may vary based on candidate's qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail technology and supply chain software
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2005 (20 years ago)
Company Description:
- RELEX Solutions creates cutting-edge optimization software to help retailers and consumer brands drive profitable growth
- Offers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology
- Works with international colleagues and the latest tech stack to develop solutions that transform into a pioneering end product
Company Specialties:
- Retail planning
- Supply chain planning
- Demand forecasting
- Automatic replenishment
- Space planning
- Assortment planning
- Inventory management
- Promotion optimization
- Markdown optimization
- Planogram optimization
- Retail & supply chain analytics
- Workforce optimization
- Merchandise planning
- Behavioral clustering
Company Website: www.relexsolutions.com
ASSUMPTION: RELEX Solutions is a well-established company in the retail technology and supply chain software industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for career growth within the company
Reporting Structure: This role reports directly to the Head of Marketing for EMEA South
Work Arrangement: On-site (with potential for hybrid work), with flexible work arrangements available
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Opportunities to work on international projects and collaborate with colleagues across different regions
- Professional development opportunities, such as training and mentorship programs
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: RELEX Solutions has offices in multiple locations across Europe, with the option for remote work
Office Location(s): France (with the option for remote work)
Geographic Context:
- France is the third-largest economy in the Eurozone and has a strong retail and consumer goods market
- The French market offers significant opportunities for growth and expansion in the retail technology and supply chain software industry
- France has a highly skilled and educated workforce, with a strong focus on innovation and technology
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The French market offers significant opportunities for growth and expansion in the retail technology and supply chain software industry, making this an exciting location for a marketing professional.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager
- Final interview with the Head of Marketing for EMEA South
- Background check and offer extension
Key Assessment Areas:
- Language skills (French and English)
- Marketing expertise and experience
- Understanding of the retail technology and supply chain software industry
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the retail technology and supply chain software industry in your application materials
- Showcase your ability to create compelling marketing content in French and English
- Prepare for behavioral interview questions that focus on your marketing experience and industry knowledge
ATS Keywords: B2B Marketing, Event Management, Project Management, Lead Generation, Content Creation, Sales Alignment, Digital Marketing, Data Analysis, Communication Skills, Partnership Development, Campaign Execution, Market Research, Stakeholder Management, Strategic Thinking, Customer Engagement, Language Proficiency
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant marketing experience and skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Event management platforms (e.g., Cvent, Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and ownership
- Transparency and open communication
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on collaboration and teamwork
- Results-driven and data-informed decision-making
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have excellent written and verbal communication skills in French and English?
- Are you comfortable working in a dynamic and fast-paced work environment?
- Do you have strong project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously?
ASSUMPTION: Candidates who align with RELEX Solutions' company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Competitive job market for marketing professionals in France
- Fast-paced work environment that may require long hours and tight deadlines
- Need to manage multiple events and projects simultaneously, requiring strong organizational skills
- Potential language barriers when working with international colleagues and customers
ASSUMPTION: While this role offers exciting opportunities for growth and development, candidates should be prepared to face potential challenges in a fast-paced and competitive work environment.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions in the retail technology and supply chain software industry, with a focus on event management and demand generation
- However, this role offers the unique opportunity to work with a well-established company with a strong focus on innovation and customer success
- Career progression in this role may lead to senior marketing positions or other areas of the business, depending on the candidate's skills and interests
ASSUMPTION: This role offers a unique opportunity for marketing professionals to work with a well-established company in the retail technology and supply chain software industry, with strong potential for career growth and development.
📝 Sample Projects
- Planning and executing a successful trade show or conference, driving lead generation and strategic account engagement
- Developing and implementing a localized marketing strategy for a specific industry vertical or buyer persona
- Creating and managing a custom event that engages both customers and prospects, driving lead generation and strategic account engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, showcasing the candidate's ability to execute strategic marketing initiatives and drive demand generation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for RELEX Solutions in France?
- What opportunities are there for career growth and development within the company?
- How does RELEX Solutions support work-life balance for its employees?
- What are the key challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, while also providing valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RELEX Solutions careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing experience and industry knowledge
- Research the company and the retail technology and supply chain software industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
