Marketing Manager - France

📌 Core Information

🔹 Job Title: Marketing Manager - France

🔹 Company: AnyVan

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts in France for AnyVan's international expansion
• Defining and executing go-to-market strategy, identifying market opportunity, key audiences, core messages, and channel mix
• Being the voice of the French customer internally, using data and insight to shape the proposition, tone, and localisation
• Leading market activation and campaign delivery across brand, content, influencer, and PR channels
• Working closely with internal teams to ensure centralised functions are executed effectively within a local context

ASSUMPTION: This role requires a strategic mindset with a hands-on approach, balancing organisation and speed of execution. It involves close collaboration with various internal teams and stakeholders.

📋 Key Responsibilities

✅ Define and execute go-to-market strategy for France, with support from the Head of Brand and CMO

✅ Be the voice of the French customer internally, using data and insight to shape the proposition, tone, and localisation

✅ Lead ongoing market activation and campaign delivery across brand, content, influencer, and PR channels

✅ Work with data and finance teams to ensure all activity is measurable and driving incremental revenue, and lead on reporting back to the business

✅ Develop creative and compelling content across the customer journey for a wide range of marketing channels, ensuring local relevance and brand consistency

✅ Lead local PR and influencer channel activity, generating and implementing campaigns that support the marketing strategy

✅ Coordinate closely with internal teams to ensure centralised functions are executed effectively within a local context

✅ Proactively propose strategies and tactics to optimise marketing efforts, in line with business objectives

✅ Contribute towards campaign ideas, as well as brief and feedback on creative with customer insight and brand expertise

ASSUMPTION: This role involves a mix of strategic thinking and hands-on execution, requiring strong project management skills and the ability to collaborate and influence multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Solid experience (5-10 years) launching direct-to-consumer tech businesses in the French market, with a proven track record of success

Required Skills:

• Fluency in English and native-level French
• Exceptional written and verbal communication skills in both languages
• Natural storytelling ability, with experience writing long and short-form copy in French
• Broad marketing channel exposure, with direct responsibility for PR and influencer marketing
• Strong experience measuring campaigns against commercial goals and understanding the impact on revenue
• Fantastic project management skills, balancing organisation and speed of execution
• Ability to collaborate and influence, gaining buy-in from multiple stakeholders across the business
• Hands-on, can-do attitude, with a self-motivated approach and a drive to deliver results
• Appetite to learn and be part of a two-way feedback culture

Preferred Skills:

• Experience working in a scale-up environment
• Knowledge of SEO and partnerships

ASSUMPTION: Candidates with experience in the logistics or transport industry may have an advantage, but this is not a strict requirement.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on experience and market rates for a Marketing Manager role in London)

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment
• Flexible working arrangements

Working Hours: Full-time (40 hours per week), with the ability to commute to the London office at least 3 days per week

ASSUMPTION: The salary range provided is an estimate based on market rates for a Marketing Manager role in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Logistics, Transportation, and Supply Chain

Company Size: 201-500 employees (Small to Medium-sized Enterprise)

Founded: 2015 (10 years ago)

Company Description:

• AnyVan is a technology logistics platform aiming to halve the number of miles driven by creating the world's most efficient logistics network
• Committed to moving that's miles better, AnyVan has helped over 8 million customers across the UK, Ireland, and Europe (France, Germany, Italy, Spain)
• Proud to be the only carbon-neutral removals and delivery company in the UK, saving enough miles to travel 1,185 times around the world and reducing 8520 tonnes of carbon annually

Company Specialties:

• Ground Transportation
• Next Day and Same Day Delivery
• Complex Deliveries and Multi-drops
• Complete Transport Solutions for Businesses
• Freight and Pallets
• Office Relocations
• Storage and Waste Solutions
• Manpower and Assistance
• Home Delivery
• B2B Delivery
• B2B2C Delivery
• 2 Person Home Delivery

Company Website: https://www.anyvan.com/

ASSUMPTION: AnyVan is a forward-thinking company focused on innovation and sustainability in the logistics industry. Working here offers opportunities for professional growth and development in a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level to Senior (depending on experience)

Reporting Structure: Reports directly to the Head of Brand or CMO

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Potential for career progression within the marketing department or broader organisation
• Chance to gain international experience and contribute to the company's expansion in Europe
• Opportunities to work on diverse projects and campaigns, driving business growth and customer acquisition

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, growing company and make a significant impact on its international expansion efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Hammersmith, London

Geographic Context:

• London is a vibrant, multicultural city with a thriving business ecosystem
• Hammersmith is a well-connected area with excellent transport links, offering a mix of urban and suburban living
• The office is close to local amenities, shops, and restaurants

Work Schedule: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The office environment at AnyVan is dynamic, collaborative, and focused on driving results. The company values work-life balance and offers flexible working arrangements to support employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Brand or CMO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and go-to-market planning
• Campaign execution and project management skills
• Communication and presentation skills in English and French
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the French market and AnyVan's business model in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing Strategy, Go-to-Market, Campaign Delivery, PR, Influencer Marketing, Project Management, Collaboration, Data Analysis, SEO, Partnerships, Communication, Storytelling, Adaptability, Creativity, Self-Motivation

ASSUMPTION: The application process at AnyVan is designed to assess candidates' skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong understanding of the French market and a proven track record of driving marketing campaigns that deliver results.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities. AnyVan provides the necessary training and resources to ensure employees can perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Have fun, get it done (work hard, play hard, satisfaction in results, do the right thing)
• Progress over perfection (innovate and disrupt, curious and adaptable, work quick, learn quicker)
• One team thinking big (collaborate and communicate, celebrate wins, embrace challenges)

Work Style:

• Dynamic and fast-paced, with a focus on driving results
• Collaborative and team-oriented, with a strong emphasis on communication and project management
• Focused on continuous learning and improvement, with a growth mindset

Self-Assessment Questions:

• Do you align with AnyVan's company values, and how have you demonstrated these in your past roles?
• How comfortable are you working in a fast-paced, dynamic environment, and how do you adapt to change?
• How do you approach project management and collaboration with cross-functional teams?

ASSUMPTION: Cultural fit is essential for success at AnyVan. Candidates should assess their alignment with the company's values and work style before applying to ensure a strong match.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing strategic thinking and hands-on execution, often within tight deadlines
• Working effectively with remote teams and stakeholders across different time zones
• Adapting to a fast-paced, growing company with evolving priorities and responsibilities

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset. Successful candidates will thrive in a dynamic, fast-paced environment and embrace the opportunity to make a significant impact on AnyVan's international expansion.

📈 Similar Roles Comparison

• This role is unique in its focus on driving marketing efforts in the French market for a growing logistics company
• Compared to similar marketing manager roles, this position offers the opportunity to work in a fast-paced, growing industry and make a significant impact on the company's international expansion
• Career progression opportunities may vary depending on the specific company and its growth trajectory

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, growing industry and make a significant impact on the company's international expansion. Candidates should consider their long-term career goals and how this role aligns with their aspirations for professional growth and development.

📝 Sample Projects

• Developing and executing a go-to-market strategy for the French market, including market research, customer segmentation, and channel mix optimisation
• Creating compelling content and messaging for French customers, ensuring local relevance and brand consistency across various marketing channels
• Building and executing PR and influencer marketing campaigns to raise brand awareness and drive customer acquisition in France

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Manager role at AnyVan. Successful candidates will have experience working on similar projects and demonstrate a strong understanding of the French market and customer needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall international expansion strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the French market, and how can this role address them to drive business growth?
• How does the company support the professional development and growth of its employees, particularly in marketing roles?
• What is the company's approach to collaboration and communication with remote teams and stakeholders across different time zones?
• How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and reporting?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the French market. Successful candidates will use the interview process to gather information and make informed decisions about their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/anyvan/c1995eff-f638-4152-b9f2-281cb78a2731
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the French market and AnyVan's business model
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the HR team one week after submitting your application to inquire about the status of your application, if you have not heard back
• If invited to an interview, arrive 10-15 minutes early to familiarise yourself with the office environment and prepare any necessary materials

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.