📌 Core Information
🔹 Job Title: Marketing Manager - Franchise Development
🔹 Company: Pinch A Penny Pool Patio Spa
🔹 Location: Clearwater, FL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving franchise growth through strategic marketing initiatives and lead generation
- Developing and executing marketing plans to attract potential franchisees
- Managing various marketing channels to maximize effectiveness and reach
- Collaborating with internal and external stakeholders to enhance franchise development goals
- Administering FranConnect and overseeing the Franchise Development website
ASSUMPTION: This role requires a dynamic individual with a strong performance marketing background and expertise in channel marketing to drive franchise development effectively.
📋 Key Responsibilities
✅ Contribute to the development and execution of the strategic marketing plan for Pinch A Penny franchise growth
✅ Lead and coordinate marketing activities to generate leads and transaction activity for new stores
✅ Serve as the subject matter expert in lead generation for franchise development
✅ Implement lead generation tactics while adhering to internal processes, legal compliance, and FDD Regulations
✅ Demonstrate a measured KPI behavior to ensure effective lead generation
✅ Build and foster strong relationships internally across all business units to enhance collaboration and support franchise development goals
✅ Leverage experience in channel marketing to diversify and optimize marketing efforts
✅ Guide creative development based on performance metrics, ensuring a data-driven approach to marketing strategies
✅ Manage the marketing budget effectively to meet or exceed targets
✅ Promote the brand value of Pinch A Penny affiliation across digital and traditional media platforms
✅ Establish and manage vendor relations to support marketing activities
✅ Analyze metrics and KPIs to drive continuous strategic improvement in vendor relationships
✅ Gain a deep understanding of the franchisor/franchisee relationship and stay updated on marketing requirements, programs, policies, and procedures
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management to achieve franchise growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing, preferably in franchise development or a similar role
Required Skills:
- Strong understanding of lead generation strategies
- Excellent communication and interpersonal skills
- Proficient in tracking KPIs, managing budgets, and analyzing metrics
- Experience with FranConnect administration and customization (a plus)
- Strong organizational skills with attention to detail
Preferred Skills:
- Familiarity with the swimming pool industry
- Bilingual proficiency
ASSUMPTION: Candidates with a strong marketing background and experience in franchise development or related fields are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the retail sector)
Benefits:
- Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
- 401(k) with generous company match
- Paid Time Off and 8 paid holidays
- 100% employer paid Life Insurance and Long-Term Disability Insurance
- Paid Parental Leave
- Fully Funded Tuition Education Programs
- Employee Stock Purchase Plan
- Excellent career advancement and training opportunities
- Employee Discounts
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the retail sector. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically swimming pool supplies, service, and repair
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 1975, with over 45 years of experience in the swimming pool industry
Company Description:
- Pinch A Penny is the largest franchised retail pool, patio, and spa company in the United States
- Carries a wide variety of swimming pool products, chemicals, equipment, patio furniture, giftware, toys, and floats
- Strives to provide unrivaled value, quality, and service to customers
Company Specialties:
- Swimming Pool Supplies
- Swimming Pool Service
- Swimming Pool Repair
- Retail Pool Supply & Service Franchisor
Company Website: http://www.pinchapenny.com
ASSUMPTION: Pinch A Penny's extensive experience and large employee base offer applicants a stable and established work environment with ample opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications
Reporting Structure: This role reports directly to the Vice President of Franchise Development
Work Arrangement: On-site, with potential for hybrid or remote work depending on the company's policies and the candidate's needs
Growth Opportunities:
- Advancement to a senior marketing role or management position within the franchise development team
- Expansion of responsibilities to include additional marketing channels or geographic regions
- Potential to transition into other areas of the business, such as operations or franchise support
ASSUMPTION: This role offers opportunities for career growth and development within the franchise development team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 6385 150th Ave N, Clearwater, FL 33760
Geographic Context:
- Clearwater, FL is located in the Tampa Bay area, offering a subtropical climate and numerous outdoor recreational opportunities
- The area has a diverse economy, with strong industries in healthcare, finance, and tourism
- Clearwater is home to several major employers, providing a robust job market
Work Schedule: Full-time, typically Monday-Friday, with flexibility for meetings and events as needed
ASSUMPTION: The Clearwater location offers a pleasant work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-depth behavioral interview to discuss experience, skills, and career goals
- Final interview with the hiring manager or panel to discuss the role in more detail and answer any questions
Key Assessment Areas:
- Marketing expertise and experience in franchise development
- Lead generation strategies and KPI tracking
- Budget management and vendor relations
- Communication and interpersonal skills
- Cultural fit and alignment with Pinch A Penny's values
Application Tips:
- Highlight relevant marketing experience, particularly in franchise development or related fields
- Demonstrate a strong understanding of lead generation strategies and KPI tracking
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the position and the company
ATS Keywords: Marketing Manager, Franchise Development, Lead Generation, Strategic Planning, Channel Marketing, Budget Management, KPI Tracking, Vendor Relations, FranConnect, Digital Media, Traditional Media
ASSUMPTION: Pinch A Penny's hiring process is designed to assess candidates' qualifications, skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- FranConnect
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do I have a strong understanding of lead generation strategies and KPI tracking?
- Am I comfortable working in a collaborative, team-oriented environment?
- Do I have experience managing budgets and vendor relations?
- Am I able to adapt to change and respond to new challenges effectively?
ASSUMPTION: Pinch A Penny values candidates who are customer-focused, integrity-driven, and able to work effectively in a collaborative, team-oriented environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and vendor relationships simultaneously
- Adapting to changes in the franchise development landscape and marketing trends
- Balancing strategic planning with tactical execution and day-to-day tasks
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a results-driven approach to marketing.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager - Franchise Development position in other retail or franchise organizations
- However, Pinch A Penny's extensive experience in the swimming pool industry and large franchise network set it apart from other companies
- Career paths in franchise development may vary depending on the organization's size, structure, and growth trajectory
ASSUMPTION: While this role shares similarities with other Marketing Manager - Franchise Development positions, Pinch A Penny's unique industry focus and large franchise network offer distinct opportunities for growth and development.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate leads for new franchise opportunities
- Conducting market research to identify trends and opportunities in the franchise development landscape
- Managing the creation and distribution of franchise sales collateral, including brochures, presentations, and sales tools
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Marketing Manager - Franchise Development might undertake at Pinch A Penny.
❓ Key Questions to Ask During Interview
- Can you describe the current franchise development pipeline and how this role contributes to its growth?
- How does Pinch A Penny support the integration and onboarding of new franchisees?
- What opportunities exist for professional development and career growth within the franchise development team and the broader organization?
- How does Pinch A Penny measure the success of its marketing initiatives and franchise development efforts?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its franchise development efforts, while also providing valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in franchise development or related fields
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the position and the company
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
