Marketing Manager - French

📌 Core Information

🔹 Job Title: Marketing Manager - French

🔹 Company: Acolad

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site (with flexible workplace option)

🚀 Job Overview

Key aspects of this role include:

• Driving demand and generating leads through integrated marketing programs
• Collaborating with sales teams to support client acquisition, retention, and upsell opportunities
• Executing multi-channel marketing campaigns tailored to local market needs
• Monitoring and analyzing key marketing KPIs to optimize execution and share best practices

ASSUMPTION: This role requires a strong focus on revenue growth and alignment with regional sales targets. The successful candidate will have a proven track record in executing multi-channel marketing campaigns and driving pipeline growth.

📋 Key Responsibilities

✅ Execute integrated marketing programs aligned with core business objectives and regional sales targets, with a strong focus on revenue.

✅ Implement demand generation campaigns and drive pipeline growth through optimized execution.

✅ Deploy multi-channel marketing initiatives, including content, SEO, paid media, email, events, and partnerships, tailored to local market needs within the framework of global strategy.

✅ Create and adapt content to ensure local relevance and consistency.

✅ Monitor, analyze, and report on key marketing KPIs and insights to optimize execution and share best practices across teams.

✅ Ensure consistency in branding, messaging, and campaign execution.

✅ Collaborate closely with sales and account teams to support client acquisition, retention, and upsell opportunities.

✅ Utilize marketing automation and CRM tools to execute campaigns and track performance.

✅ Stay informed on industry trends, competitor activity, and marketing innovations within the French market.

ASSUMPTION: This role requires strong analytical skills and the ability to track KPIs and report actionable insights. The successful candidate will be team-oriented with strong collaboration skills, especially in a cross-functional and international context.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 1-3 years of experience in a marketing role, preferably in a B2B or international environment.

Required Skills:

• Fluent/Native in French and Good English (both written and spoken)
• Proven experience in executing multi-channel marketing campaigns (digital, events, content, email, etc.)
• Good understanding of demand generation principles and lead management processes
• Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to track KPIs and report actionable insights
• Excellent organizational skills and attention to detail; able to manage multiple projects and deadlines
• Team-oriented with strong collaboration skills, especially in a cross-functional and international context
• Adaptability and willingness to apply centrally defined strategies to local markets with precision and consistency

Preferred Skills:

• Experience in the translation and localization industry
• Knowledge of the French market and local trends

ASSUMPTION: While not explicitly stated, experience in the translation and localization industry and knowledge of the French market would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a Marketing Manager with 1-3 years of experience in Portugal)

Benefits:

• Meal allowance
• Health insurance
• Transport allowance
• Seniority days
• Flexible workplace
• International environment with multicultural teams
• Professional development and growth opportunities

Working Hours: Full-time, 40 hours per week (with flexible workplace option)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 1-3 years of experience in Portugal. Actual salary may vary depending on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Translation and Localization

Company Size: 1,001-5,000 employees (global)

Founded: 1995

Company Description:

• Acolad is a global leader in content and language solutions, empowering organizations to be local anywhere by cleverly blending human creativity with technology.
• The company started as a family business in France in 1995 and has grown into a global beacon of language and content innovation through strategic acquisitions and a focus on core strengths.
• Today, Acolad is one of the few European-born companies among the top 10 Language Services leaders worldwide, with over 1,600 employees working in 22 countries across the globe to enable communication in any language.

Company Specialties:

• Content and Language Solutions
• AI Solutions
• Translation
• Localization
• Interpreting
• Transcription
• Global Marketing
• Multimedia
• Translation Technology
• Localization Consulting
• Life Sciences Language Solutions

Company Website: https://www.acolad.com

ASSUMPTION: Acolad's global presence and expertise in the translation and localization industry provide a unique opportunity for professional development and growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and work closely with the sales teams, as well as collaborate with an international marketing team of over 25 talented professionals.

Work Arrangement: This role is on-site, with a flexible workplace option. The successful candidate will be expected to work from the Acolad office in Lisbon, Portugal, with the possibility of remote work for a limited number of days per week.

Growth Opportunities:

• Progression within the marketing department, such as taking on a leadership role or specializing in a specific area of marketing
• Expanding responsibilities and taking on new challenges as the company grows and evolves
• Opportunities to work on international projects and collaborate with multicultural teams

ASSUMPTION: Acolad's fast-growing nature and international presence provide numerous opportunities for professional development and career growth.

🌍 Location & Work Environment

Office Type: Acolad's Lisbon office is located in the Miraflores neighborhood, offering a modern and collaborative work environment.

Office Location(s): Rua Miguel Serrano, N9, 5º andar, Algés, Lisbon 1495-173, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community

Work Schedule: The standard workweek is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. The flexible workplace option allows for some remote work, with the specific arrangement to be discussed and agreed upon with the hiring manager.

ASSUMPTION: Lisbon's vibrant culture, high quality of life, and affordable cost of living make it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Director
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing skills and experience
• Language proficiency in French and English
• Analytical skills and ability to track KPIs
• Collaboration and teamwork skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the role and Acolad's business by researching the company and preparing thoughtful questions for the interview
• Showcase your language proficiency in French and English by providing examples of your written and spoken communication skills

ATS Keywords: Marketing, Demand Generation, Lead Management, Multi-Channel Marketing, Content Creation, SEO, Paid Media, Email Marketing, Event Management, CRM, Analytical Skills, Organizational Skills, Collaboration, Adaptability, Marketing Automation, B2B Marketing, French, English

ASSUMPTION: Acolad's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The successful candidate will have experience with marketing automation platforms, CRM systems, and other relevant tools for executing multi-channel marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Acolad prioritizes the needs and satisfaction of its clients above all else
• Innovation: The company encourages creativity, continuous learning, and the exploration of new ideas and technologies
• Collaboration: Acolad fosters a culture of teamwork, open communication, and mutual support
• Expertise: The company values the knowledge, skills, and experience of its employees and encourages professional development
• Integrity: Acolad operates with honesty, transparency, and ethical standards in all aspects of its business

Work Style:

• Results-driven: Acolad focuses on achieving tangible outcomes and measuring success through key performance indicators
• Adaptable: The company embraces change and encourages employees to be flexible and responsive to new challenges and opportunities
• Global: Acolad operates in a multicultural environment and values the diverse perspectives and experiences of its employees
• Dynamic: The company's fast-growing nature and international presence create a vibrant and energetic work environment

Self-Assessment Questions:

• How do your personal values align with Acolad's company values, and how do you demonstrate these values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you deliver high-quality work on time?

ASSUMPTION: Acolad's company values and work style provide a framework for assessing cultural fit and ensuring that the successful candidate is a strong match for the role and the company's culture.

⚠️ Potential Challenges

• The role requires a strong focus on revenue growth and alignment with regional sales targets, which may involve working under pressure and meeting tight deadlines
• The successful candidate will need to adapt centrally defined strategies to local markets with precision and consistency, which may require a high degree of flexibility and adaptability
• The role involves working closely with sales teams and supporting client acquisition, retention, and upsell opportunities, which may require strong collaboration and communication skills
• The role may require occasional travel to attend industry events, conferences, or meetings with clients and partners

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their skills, experience, and the support of Acolad's global team.

📈 Similar Roles Comparison

• Compared to other marketing roles in the translation and localization industry, this role places a stronger emphasis on demand generation and driving pipeline growth through optimized execution
• Unlike some marketing roles, this role requires a strong focus on revenue growth and alignment with regional sales targets, with a specific focus on the French market
• Career progression in this role may involve taking on a leadership role or specializing in a specific area of marketing, with opportunities to work on international projects and collaborate with multicultural teams

ASSUMPTION: This role offers unique opportunities for professional development and career growth within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive lead generation and support sales efforts in the French market
• Creating and adapting content to ensure local relevance and consistency, with a focus on the French market
• Monitoring and analyzing key marketing KPIs to optimize execution and share best practices across teams, with a focus on revenue growth and alignment with regional sales targets

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager role at Acolad.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Acolad support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Acolad measure the success of its marketing campaigns, and what KPIs are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Acolad's global organization?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, and demonstrate their interest and engagement in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your proficiency in French and English
• Prepare for the interview by researching Acolad's business and preparing thoughtful questions about the role and the company
• If selected for the final interview, be prepared to discuss your language proficiency in French and English and provide examples of your written and spoken communication skills
• Follow up with the hiring manager one week after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.