Marketing Manager - Game Publishers Esports World Cup

📌 Core Information

🔹 Job Title: Marketing Manager - Game Publishers Esports World Cup

🔹 Company: ESL FACEIT Group

🔹 Location: Remote (EU region only, CET timezone preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (EU region only)

🚀 Job Overview

Key aspects of this role include:

• Serving as the primary marketing contact for game publishers, ensuring open communication and alignment on marketing goals.
• Developing and executing joint marketing strategies with game publishers to maximize visibility and engagement.
• Collaborating with game publishers to co-create compelling marketing content that adheres to both parties’ brand guidelines.
• Analyzing campaign performance and providing detailed performance reports to internal and external stakeholders.
• Leading marketing efforts for game-specific activations at the Esports World Cup event.
• Building strong, long-term relationships with game publishers and identifying opportunities for deeper collaboration.
• Staying informed about trends in gaming and esports, incorporating relevant insights into marketing strategies.
• Collaborating with internal teams to ensure a cohesive approach to partner initiatives.

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to effectively coordinate marketing efforts with multiple game publishers and internal teams.

📋 Key Responsibilities

✅ Partner Collaboration: Serve as the primary marketing contact for game publishers, ensuring open communication and alignment on marketing goals.

✅ Campaign Strategy: Develop and execute joint marketing strategies with game publishers, utilizing both internal and external resources to maximize visibility and engagement.

✅ Content Development: Collaborate with game publishers to co-create compelling marketing content, including trailers, social media assets, and event promotions, that adheres to both parties’ brand guidelines.

✅ Performance Analysis: Track and analyze campaign success, providing detailed performance reports and insights to internal and external stakeholders.

✅ Event Coordination: Lead marketing efforts for game-specific activations at the Esports World Cup event, ensuring seamless integration of publisher branding and messaging.

✅ Relationship Building: Develop strong, long-term relationships with game publishers, identifying opportunities for deeper collaboration and innovative marketing initiatives.

✅ Industry Trends: Stay informed about trends in gaming and esports, incorporating relevant insights into marketing strategies.

✅ Cross-Functional Collaboration: Work with internal teams, including Content, Social Media, Performance, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives.

ASSUMPTION: This role requires a proactive approach to managing tasks, strong collaboration and relationship-building abilities, and exceptional problem-solving and critical thinking skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 5+ years of experience in marketing, with a focus on partnerships or gaming industry experience preferred.

Required Skills:

• Excellent communication and interpersonal skills.
• Deep understanding of gaming culture, esports ecosystems, and player communities.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders.
• Experience working with intercultural teams and diverse audiences.
• Excellent English copywriting skills.
• Proficiency in developing presentation materials and crafting comprehensive marketing plans.

Preferred Skills:

• Fluency in additional languages (e.g., German, French, Spanish).
• Experience working with game publishers or within the gaming industry.

ASSUMPTION: Candidates with experience in the gaming industry or working with game publishers will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a Marketing Manager role in the EU region with 5-10 years of experience)

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a global leader in esports and gaming entertainment.
• Flexible working hours and remote work arrangement.

Working Hours: Full-time (40 hours per week), with flexibility to accommodate different time zones within the EU region.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the EU region with 5-10 years of experience. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Media

Company Size: 1,001-5,000 employees

Founded: 2000

Company Description:

• The ESL FACEIT Group is the leading esports and video game entertainment company.
• They help brands embrace the youth culture phenomenon of our times by enabling them to engage the notoriously hard-to-reach global youth audiences capable of driving their growth today and tomorrow.
• The company is built on the great legacy of the world-renowned ESL, FACEIT, and DreamHack brands and harnesses this legacy to further innovate and develop the esports and gaming landscape worldwide.

Company Specialties:

• Esports
• Games
• Community
• Festivals
• TV production
• Livestreaming
• Video games
• Sports
• Entertainment

Company Website: eslfaceitgroup.com

ASSUMPTION: The ESL FACEIT Group is a well-established company in the esports and gaming industry, with a strong global presence and a reputation for innovation and excellence.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the company.

Work Arrangement: Remote work arrangement, with a preference for candidates within the EU region and the CET timezone.

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole.
• Opportunity to work on high-profile projects and campaigns with global game publishers.
• Chance to gain experience in the fast-growing esports and gaming industry.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for career advancement and exposure to high-profile projects and campaigns.

🌍 Location & Work Environment

Office Type: Remote (EU region only)

Office Location(s): London, United Kingdom; Cologne, Germany; New York, United States

Geographic Context:

• The EU region is home to a large and vibrant gaming community, with a strong presence of game publishers and esports organizations.
• The CET timezone is preferred for this role to facilitate effective communication and collaboration with internal teams and game publishers.
• The company has offices in multiple locations, allowing for flexibility in working arrangements and the opportunity to work with diverse teams.

Work Schedule: Full-time (40 hours per week), with flexibility to accommodate different time zones within the EU region.

ASSUMPTION: The remote work arrangement and preference for candidates within the EU region and the CET timezone are designed to facilitate effective communication and collaboration with internal teams and game publishers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of interviewers
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Understanding of gaming culture, esports ecosystems, and player communities
• Problem-solving and critical thinking skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of gaming culture, esports ecosystems, and player communities in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, project management, and communication skills.
• Research the company and its brands (ESL, FACEIT, and DreamHack) to show your enthusiasm and cultural fit.

ATS Keywords: Marketing, Partnerships, Project Management, Gaming Culture, Esports Ecosystems, Digital Marketing, Analytics, Collaboration, Problem-Solving, Critical Thinking, Copywriting, Presentation Skills, Relationship Building, Self-Motivation

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the HR department. Applicants should be prepared for a comprehensive assessment of their skills and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Passion for gaming and esports
• Creativity and innovation
• Collaboration and teamwork
• Accountability and results-driven approach
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering impactful campaigns
• Adaptable and able to work in a changing environment

Self-Assessment Questions:

• Do you have a deep understanding of gaming culture, esports ecosystems, and player communities?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with external stakeholders?
• Are you passionate about gaming and esports, with a desire to create worlds beyond gameplay where players and fans become a community?

ASSUMPTION: The ESL FACEIT Group values candidates who are passionate about gaming and esports, with strong communication and interpersonal skills, and the ability to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple game publisher relationships and marketing campaigns simultaneously
• Balancing the needs and priorities of internal teams and external stakeholders
• Adapting to changing market trends and industry developments
• Working in a remote environment with team members and stakeholders located in different time zones

ASSUMPTION: The Marketing Manager role may present unique challenges related to managing multiple stakeholder relationships, balancing priorities, and adapting to a remote work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on coordinating marketing initiatives with game publishers for the Esports World Cup, requiring a strong understanding of gaming culture, esports ecosystems, and player communities.
• Compared to other marketing roles in the gaming industry, this position offers the opportunity to work with a global leader in esports and gaming entertainment and to gain exposure to high-profile projects and campaigns.
• Career progression in this role may lead to opportunities in marketing management, brand management, or other related fields within the company or the broader esports and gaming industry.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the gaming industry, with a focus on coordinating marketing initiatives with game publishers for the Esports World Cup.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a major game publisher to promote an upcoming game release and increase engagement with the gaming community
• Co-creating marketing content with game publishers, such as trailers, social media assets, and event promotions, that adheres to both parties’ brand guidelines and resonates with the gaming community
• Analyzing the performance of marketing campaigns and providing detailed performance reports and insights to internal and external stakeholders to inform future marketing strategies

ASSUMPTION: The Marketing Manager role involves a wide range of projects and initiatives, from campaign development and execution to performance analysis and reporting.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle for a game publisher partnership, from initial concept to post-campaign analysis?
• How does the Marketing Manager role collaborate with internal teams, such as Content, Social Media, Performance, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does the company support the professional development and growth of its marketing team members?
• What are the most rewarding aspects of working on marketing campaigns for the Esports World Cup, and what challenges might I face in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's marketing strategies and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of gaming culture, esports ecosystems, and player communities.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, project management, and communication skills.
• Research the company and its brands (ESL, FACEIT, and DreamHack) to show your enthusiasm and cultural fit.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.