📌 Core Information
🔹 Job Title: Marketing Manager, Games & VR
🔹 Company: Major League Baseball
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing innovative marketing campaigns for MLB Games & VR products
- Managing relationships with external marketing partners
- Overseeing product budgets and collaborating with internal teams
- Supporting live event production and working with license partners
ASSUMPTION: This role requires a strong background in video game marketing and a passion for both gaming and baseball. The ideal candidate will be comfortable working in a complex organization with multiple stakeholders.
📋 Key Responsibilities
✅ Develop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets and advertising materials.
✅ Manage relationships with first parties including asset creation and review, platform marketing, and promotions.
✅ Work effectively with internal teams including Social, Communications, Multimedia Operations and Editorial to ensure seamless execution of campaigns and initiatives.
✅ Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.
✅ Manage product budgets, revenue reporting and business intelligence in conjunction with internal teams.
✅ Work with License partners to support publishing/marketing efforts across platforms and channels.
✅ Work closely with the events team to plan and support live event executions.
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of direct experience in video game marketing/publishing
Required Skills:
- Proven experience with brand management best practices
- Strong creative perspective and ability to develop engaging creative executions
- Excellent verbal and written communication and interpersonal skills
- Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies
- Understanding of game and web development, video production, asset creation
- Excellent business acumen, problem solving capabilities, and a practical approach to getting things done
Preferred Skills:
- Understanding of consumer facing events and ability to support live event production
- A passion for baseball and video games
ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field or equivalent experience may be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 per year (as per NYC pay transparency law)
Benefits:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Tuition Reimbursement
- Mentorship Programs
- Lunch and Learns
- Online Course Subscriptions
- Paid Industry Certifications
- Business Resource Groups
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for event support
ASSUMPTION: The salary range provided is based on the NYC pay transparency law and may not include bonuses, stock options, or other forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball.
Company Size: MLB has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: MLB was founded in 1869 and has a rich history in American sports and culture.
Company Description:
- MLB is committed to making an impact in the communities of the U.S., Canada, and throughout the world, perpetuating the sport's larger role in society, and permeating every facet of baseball's business, marketing, community relations, and social responsibility endeavors.
- MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV.
- With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game.
Company Specialties:
- Major League Baseball
- Baseball
- MLB
- Sports
- MLB Network
- Technology
- Analytics
- Social Media
- Diversity
- Marketing
- Communications
- Human Resources
- Business
- and Equity
Company Website: www.mlb.com
ASSUMPTION: MLB's extensive history and large employee base provide a stable and well-established work environment with ample opportunities for professional development and growth.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Marketing Manager will report directly to the Senior Director of Games & VR Marketing and will oversee external marketing partners and internal teams.
Work Arrangement: This is an on-site position based in New York, NY, with flexibility for remote work during events or as needed.
Growth Opportunities:
- Potential advancement to Senior Manager or Director roles within the Games & VR Group or other departments within MLB
- Expansion of responsibilities based on performance and organizational needs
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure
ASSUMPTION: The growth opportunities in this role are tied to the candidate's performance, the organization's needs, and the overall success of the Games & VR Group.
🌍 Location & Work Environment
Office Type: MLB's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1271 Sixth Avenue, New York, NY 10020, US
Geographic Context:
- New York, NY, is a vibrant, multicultural city with a rich history and numerous attractions
- The office is located in Midtown Manhattan, providing easy access to public transportation, restaurants, and entertainment
- New York offers a diverse range of neighborhoods and communities, catering to various lifestyles and preferences
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event support and as needed.
ASSUMPTION: The work environment at MLB's headquarters is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference verification
Key Assessment Areas:
- Marketing and brand management skills
- Creativity and strategic thinking
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Understanding of baseball and gaming industries
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and gaming industry experience
- Demonstrate your passion for baseball and gaming in your application materials
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research MLB's Games & VR Group and be ready to discuss how your skills and experience align with the team's goals
ATS Keywords: Video Game Marketing, Brand Management, Creative Execution, Marketing Strategy, Event Production, Baseball, Gaming, Marketing Campaigns, Marketing Manager
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the organization's hiring timeline.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Respect
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about both baseball and gaming?
- Do you have a proven track record of developing and executing successful marketing campaigns?
ASSUMPTION: MLB values candidates who are passionate about both baseball and gaming, as well as those who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a high-pressure environment with tight deadlines
- Balancing creative and strategic responsibilities
- Adapting to changes in the gaming and sports industries
ASSUMPTION: The potential challenges in this role are common to marketing and management positions within the gaming and sports industries.
📈 Similar Roles Comparison
- This role is unique in its focus on both baseball and gaming, requiring a strong understanding of both industries
- Compared to other marketing manager roles, this position may have a greater emphasis on event production and live event support
- Career progression in this role may involve moving into senior management or director roles within the Games & VR Group or other departments within MLB
ASSUMPTION: The unique focus on both baseball and gaming sets this role apart from other marketing manager positions within the industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new baseball-themed video game
- Collaborating with internal teams to create engaging content for MLB's social media channels and website
- Managing relationships with external marketing partners to ensure consistent branding and messaging across platforms
ASSUMPTION: The sample projects for this role may vary depending on the specific products and initiatives within the Games & VR Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does MLB support the growth and development of its employees?
- What are the most significant challenges facing the Games & VR Group, and how can this role help address them?
- How does MLB measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the Games & VR Group or other departments within MLB?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: MLB Careers
- Tailor your resume and cover letter to highlight your relevant marketing and gaming industry experience
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research MLB's Games & VR Group and be ready to discuss how your skills and experience align with the team's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
