📌 Core Information
🔹 Job Title: Marketing Manager - Gaming
🔹 Company: Williams Racing
🔹 Location: London, United Kingdom (Hybrid: 3 days/week in London, 2 days/week in Grove, Oxfordshire)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for Williams Racing's gaming and esports business
- Collaborating with cross-functional teams to deliver integrated marketing campaigns
- Managing relationships with team partners and stakeholders
- Driving brand engagement, fan growth, and revenue through innovative marketing strategies
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and proven experience in marketing within sports or entertainment.
📋 Key Responsibilities
✅ Manage and supervise all gaming-related marketing projects and campaigns, ensuring alignment and effective cross-team collaboration
✅ Engage the broad Williams Marketing team on delivery of all gaming-related promotional activity
✅ Manage the marketing aspects of relations with team partners, including proactive planning and delivery of collaborative campaigns
✅ Liaise with the Merchandise & Licensing team to leverage opportunities for gaming and esports products and retail
✅ Instil a professional, supportive, and collaborative culture into team operations
✅ Ensure correct processes, policies, and behaviors are communicated and implemented throughout all team functions
✅ Liaise with third-party agencies and suppliers, building strong working relationships and managing output
✅ Attend events as required to represent the team, the brand, and manage on-site delivery of events and campaigns
✅ Act as a brand champion, ensuring the Williams brand is represented correctly and consistently across all outputs
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Relevant degree in Marketing, Business, Events, Communications, or a related field (desired)
Experience: Extensive experience working in Marketing within sports or entertainment (minimum 5 years)
Required Skills:
- Proven experience in marketing, partnerships, events, and content
- Excellent communication, collaboration, and stakeholder management skills
- Strong analytical and reporting skills
- Familiarity with the gaming and esports industry
- Proficiency in Microsoft Office Suite and marketing tools
Preferred Skills:
- Experience working in a Formula One team or similar high-performance environment
- Fluency in additional languages
- Knowledge of CRM systems and marketing automation tools
ASSUMPTION: Candidates with experience in gaming, esports, or motorsports marketing will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on experience and qualifications)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- Employee assistance programme
- 25 days annual leave (plus bank holidays)
- On-site gym and fitness classes
- Subsidized canteen and free refreshments
- Employee discounts on Williams merchandise
Working Hours: Full-time (37.5 hours/week), with flexibility to work additional hours as required
ASSUMPTION: Salary range is based on market research and comparable roles within the sports and entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports (Formula One Racing)
Company Size: 501-1,000 employees (global, with headquarters in Grove, Oxfordshire)
Founded: 1977 (as Williams Grand Prix Engineering)
Company Description:
- Williams Racing is one of the world's leading Formula One teams, with a rich history and a reputation for innovation and success
- The team exists purely to race in the top echelon of motor racing, with a mission to push the boundaries of performance
- Williams Racing is moving into an exciting era under new ownership, defined by relentless innovation and living sustainable performance in every dimension
Company Specialties:
- Marketing and sponsorship
- Licensing and entertainment
- Business-to-business and sport
Company Website: http://www.williamsf1.com
ASSUMPTION: Williams Racing is a well-established and respected organization within the motorsports industry, with a strong brand and a commitment to excellence.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: Reports directly to the Director of Esports
Work Arrangement: Hybrid (3 days/week in London, 2 days/week in Grove, Oxfordshire)
Growth Opportunities:
- Progression to a senior or leadership role within the marketing department
- Expansion of responsibilities to cover additional areas of the business
- Opportunities to work on high-profile projects and events
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and high-performing organization.
🌍 Location & Work Environment
Office Type: Hybrid (London and Grove, Oxfordshire)
Office Location(s): Williams F1 Team, Grove, Oxfordshire OX12 0DQ, GB
Geographic Context:
- London: A vibrant and multicultural city with a thriving sports and entertainment industry
- Grove, Oxfordshire: A picturesque location with easy access to the Cotswolds and other scenic areas
Work Schedule: Full-time (37.5 hours/week), with flexibility to work additional hours as required
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Director of Esports
Key Assessment Areas:
- Marketing and campaign management skills
- Stakeholder management and communication
- Analytical and reporting abilities
- Cultural fit and alignment with Williams Racing values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the gaming and esports industry, as well as the Formula One context
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
ATS Keywords: Marketing, Gaming, Esports, Fan Engagement, Partnerships, Events, Content, Social Media, Collaboration, Analytics, Reporting, Merchandising, Licensing, Team Management, Brand Management, Communication
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their expertise and passion for marketing within the sports and entertainment industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM tools (e.g., Salesforce, HubSpot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using industry-standard marketing tools and platforms, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Performance
- Innovation
- Integrity
- Collaboration
- Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you embody the Williams Racing values in your daily work?
- Describe a time when you had to manage a complex marketing project with multiple stakeholders. How did you ensure successful delivery?
- How do you stay up-to-date with industry trends and innovations in marketing, gaming, and esports?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Williams Racing's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to the unique culture and demands of a Formula One team
- Balancing the needs and expectations of various internal and external stakeholders
ASSUMPTION: Candidates should be prepared to thrive in a challenging and high-pressure environment, with a focus on delivering exceptional results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the gaming and esports industry, as well as the Formula One context
- This role offers the opportunity to work at the intersection of sports, entertainment, and technology, with a focus on driving brand engagement and revenue growth
- Career progression in this role could lead to senior or leadership positions within the marketing department, or expansion of responsibilities to cover additional areas of the business
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions within the sports and entertainment industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new gaming product or service
- Managing a team of marketing professionals to deliver a high-profile esports event or tournament
- Analyzing marketing data and trends to inform strategic decision-making and improve campaign performance
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Williams Racing?
- What are the key priorities for this role in the first 90 days?
- How does Williams Racing support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of industry trends in marketing, gaming, and esports?
- How does the hybrid work arrangement support a healthy work-life balance?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
