📌 Core Information
🔹 Job Title: Marketing Manager - Gaming
🔹 Company: Williams Racing
🔹 Location: London, United Kingdom (with regular presence at Grove, Oxfordshire)
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for Williams Racing's gaming and esports business
- Collaborating with cross-functional teams to deliver integrated marketing campaigns
- Managing relationships with team partners and stakeholders
- Driving brand consistency and enhancing Williams Racing's reputation
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and proven experience in marketing within the sports or entertainment industry.
📋 Key Responsibilities
✅ Manage and supervise all gaming-related marketing projects and campaigns, ensuring alignment and effective cross-team collaboration
✅ Engage the Williams Marketing team on delivery of all gaming-related promotional activity
✅ Manage the marketing aspects of relations with team partners, including proactive planning and delivery of collaborative campaigns
✅ Liaise with the Merchandise & Licensing team to leverage opportunities for gaming and esports products and retail
✅ Instil a professional, supportive, and collaborative culture into team operations
✅ Ensure that correct processes, policies, and behaviors are communicated and implemented throughout all team functions
✅ Liaise with third-party agencies and suppliers, building strong working relationships and managing output
✅ Attend events as required to represent the team, the brand, and manage on-site delivery of events and campaigns
✅ Act as a brand champion, ensuring the Williams brand is represented correctly and consistently across all outputs
ASSUMPTION: This role involves working closely with various teams and stakeholders, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Relevant qualification in Marketing, Business, Events, Communications, or a related subject (beneficial)
Experience: Extensive experience (5-10 years) working in Marketing within sports or entertainment, ideally with exposure across partnerships, events, and content
Required Skills:
- Proven experience in marketing within sports or entertainment
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to manage multiple projects and stakeholders
- Familiarity with gaming and esports industry (beneficial)
Preferred Skills:
- Experience working with Formula One teams or similar high-profile sports organizations
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in marketing, proven experience in stakeholder management, and a passion for gaming and esports are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
- Competitive salary
- Pension scheme
- Private medical insurance
- Life assurance
- Employee assistance programme
- On-site gym and fitness classes
- Subsidized canteen
- 25 days annual leave (plus bank holidays)
- Flexible working hours
Working Hours: Full-time (37.5 hours per week), with regular presence at Grove, Oxfordshire (2 office days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level in the UK. Actual compensation may vary based on individual qualifications and team performance.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports
Company Size: 501-1,000 employees
Founded: 1977 (as Williams Grand Prix Engineering)
Company Description:
- Williams is one of the world’s leading Formula One teams, with a rich history of winning grands prix and championships
- The company exists purely to race in the top echelon of motor racing and has been winning grands prix for more than three decades
- Williams Racing is committed to living sustainable performance in every dimension, including relentless innovation and a focus on diversity and inclusion
Company Specialties:
- Marketing and sponsorship
- Licensing and entertainment
- Business-to-business and sport
Company Website: http://www.williamsf1.com
ASSUMPTION: Williams Racing is a well-established and successful Formula One team with a strong brand and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and progression within the organization
Reporting Structure: Reports directly to the Director of Esports
Work Arrangement: Hybrid, with regular presence at Grove, Oxfordshire (2 office days per week)
Growth Opportunities:
- Potential to progress to a senior marketing role within the organization
- Opportunities to work on high-profile marketing campaigns and events
- Chance to gain experience in the fast-paced and dynamic world of Formula One
ASSUMPTION: This role offers a unique opportunity to work in a high-profile and competitive industry, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with regular presence at Grove, Oxfordshire (2 office days per week)
Office Location(s): Williams F1 Team, Grove, Oxfordshire OX12 0DQ, GB
Geographic Context:
- Grove, Oxfordshire is a rural location with easy access to the M40 motorway and nearby towns such as Oxford and Reading
- London, United Kingdom is a major global city with a vibrant cultural scene, excellent transport links, and a diverse range of neighborhoods
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the opportunity to work from home on certain days
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and campaign management skills
- Stakeholder management and communication
- Problem-solving and strategic thinking
- Cultural fit and alignment with Williams Racing values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the gaming and esports industry and its relevance to Williams Racing
- Prepare examples of successful marketing campaigns you have led or contributed to in the past
- Research Williams Racing and be prepared to discuss how your values and career goals align with the company's mission and culture
ATS Keywords: Marketing, Gaming, Esports, Fan Engagement, Partnerships, Events, Content, Social Media, Collaboration, Analytics, Reporting, Merchandising, Licensing, Team Management, Brand Management, Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected, with the opportunity to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance
- Innovation
- Integrity
- Collaboration
- Diversity and Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do your personal values align with Williams Racing's core values?
- How have you demonstrated strong collaboration and stakeholder management skills in previous roles?
- How do you approach continuous learning and professional development in a fast-paced environment?
ASSUMPTION: Williams Racing is committed to fostering a diverse and inclusive work environment, with a focus on performance, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and high-pressure environment
- Adapting to the unique culture and dynamics of a Formula One team
- Balancing on-site and remote work effectively
ASSUMPTION: This role presents both exciting opportunities and challenges, requiring strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role within a sports or entertainment organization, with a focus on gaming and esports
- However, this role is unique in its focus on the Formula One industry and the opportunity to work for a leading team such as Williams Racing
- Career progression in this role could lead to senior marketing roles within the organization or related industries
ASSUMPTION: While this role shares similarities with other marketing roles in the sports and entertainment industry, its unique focus on Formula One and gaming and esports sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new gaming initiative or partnership
- Managing the marketing aspects of a high-profile Formula One event, including fan engagement, social media, and content creation
- Collaborating with the Merchandise & Licensing team to create and promote a new line of gaming-related merchandise
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the role, requiring strong marketing skills, strategic thinking, and effective collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Williams Racing?
- What are the key priorities for this role in the first 90 days?
- How does Williams Racing support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a Formula One team, and how can this role help to address them?
- How does Williams Racing approach diversity, equity, and inclusion in its marketing efforts and team composition?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/WilliamsRacing/744000055274475-marketing-manager-gaming
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on gaming and esports
- Prepare examples of successful marketing campaigns you have led or contributed to in the past, with a focus on gaming and esports
- Research Williams Racing and be prepared to discuss how your values and career goals align with the company's mission and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
