Marketing Manager - German speaker (f/m/d)

📌 Core Information

🔹 Job Title: Marketing Manager - German speaker (f/m/d)

🔹 Company: Awin

🔹 Location: Warsaw, Masovian Voivodeship, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexi-Week)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Awin’s DACH advertising, acquisition, PR, and events strategy
• Driving qualified leads into the Sales function
• Increasing Awin’s brand presence through various marketing channels
• Working closely with global and regional stakeholders
• Managing regional social media channels and supporting global campaigns

ASSUMPTION: This role requires a strong focus on strategic planning, execution, and reporting to drive business objectives. It also involves close collaboration with various teams across different regions.

📋 Key Responsibilities

✅ Support regional stakeholders to proactively plan and execute local marketing initiatives in line with business objectives

✅ Work closely with the New Business team to research, plan, and execute new marketing opportunities across events, content, paid advertising, and lead acquisition

✅ Support the Global Marketing team to produce and execute global content and marketing campaigns

✅ Plan and deliver paid advertising activity

✅ Manage the relationship with the DACH PR agency and source relevant speaking and editorial opportunities to promote Awin’s business objectives

✅ Work closely with the Global Event Lead to develop the regional event strategy and support the execution of events, including external industry events and Awin-hosted client events

✅ Responsible for planning, writing, editing, and translating content that increases the awareness and position of Awin

✅ Manage regional social media channels while working closely with the global Social Media and Community Manager to ensure successful planning and execution of local and global campaigns

✅ Work closely with the SEO, SEA, and Paid Social Advertising team to plan and execute activity

✅ Work closely with the Operations team to manage the award entry strategy and process, including coordination of award campaigns

✅ Work closely with Digital Marketing to keep stakeholders updated on website engagement, traffic, lead acquisition, and opportunities for optimization

✅ Work closely with the CRM team to plan and send regular emails

ASSUMPTION: This role requires a proactive approach to developing and delivering on the marketing strategy, remaining calm under pressure, and managing multiple tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4 years of relevant marketing experience

Required Skills:

• Native German level
• Very good written and spoken English
• Proven ability to adapt global strategy to the DACH market
• Excellent copywriting skills and an eye for detail
• Strong interpersonal skills and confident communicator
• Confident with reporting – numbers and insight
• Proactive attitude to developing and delivering on the marketing strategy
• Remains calm under pressure and can manage multiple tasks
• Positive and adaptable approach to problem-solving
• Team player, but also works well independently

Preferred Skills:

• Industry knowledge

ASSUMPTION: Candidates with relevant marketing experience and strong language skills in German and English are ideal for this role. Industry knowledge is a bonus but not required.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a Marketing Manager role in Warsaw)

Benefits:

• Flexi-Week and Work-Life Balance
• Remote Working Allowance
• Pension
• Flexi-Office
• Development opportunities
• Appreciation program

Working Hours: Full-time (40 hours per week) with a flexible four-day workweek (Flexi-Week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Warsaw, considering the candidate's experience level. Benefits are comprehensive and focus on work-life balance, professional development, and employee appreciation.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2000

Company Description:

• With twenty years of experience, Awin offers a global community of people, technology, and business intelligence insights
• Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers, and 30,000 advertisers
• Connecting businesses with customers around the world across the retail, telecommunications, travel, and finance verticals, Awin generated €17 billion in revenue for its advertisers and €1.3 billion for its publishers in the last financial year

Company Specialties:

• Affiliate marketing
• Affiliate partnerships
• Martech solutions
• Ecommerce partnerships

Company Website: Awin’s LinkedIn Profile

ASSUMPTION: Awin is a well-established company in the advertising services industry, with a strong global presence and a focus on affiliate marketing and partnerships. They prioritize diversity, inclusion, and employee well-being.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: Reports to the European Marketing Lead and works closely with global and regional stakeholders

Work Arrangement: Hybrid (Flexi-Week) with a flexible four-day workweek

Growth Opportunities:

• Potential to grow within the global marketing team or explore other opportunities within Awin’s affiliate network
• Access to Awin Academy for professional and personal development

ASSUMPTION: This role offers opportunities for growth within the global marketing team or across Awin’s affiliate network. Awin Academy provides comprehensive training to support professional and personal development.

🌍 Location & Work Environment

Office Type: Flexi-Office with hybrid work arrangements

Office Location(s): Warsaw, Masovian Voivodeship, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a vibrant business environment and a growing tech industry
• The office is located in a modern building with easy access to public transportation
• Warsaw offers a high quality of life, with numerous cultural attractions, parks, and green spaces

Work Schedule: Full-time (40 hours per week) with a flexible four-day workweek (Flexi-Week)

ASSUMPTION: The Warsaw office provides a modern and collaborative work environment, with easy access to public transportation and numerous cultural attractions nearby.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and relevant stakeholders

Key Assessment Areas:

• Language skills in German and English
• Marketing experience and strategic thinking
• Cultural fit and alignment with Awin’s values
• Problem-solving skills and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Awin’s business objectives
• Prepare examples of your copywriting skills and marketing campaigns
• Research Awin’s company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing Manager, German speaker, DACH, Awin, affiliate marketing, brand presence, lead generation, stakeholder management, content creation, event management, social media management, SEO, paid advertising, CRM

ASSUMPTION: The application process involves several stages, including an online application, phone or video screening, technical assessment or case study, and a final interview with the hiring manager and relevant stakeholders. Applicants should highlight their marketing experience, language skills, and cultural fit with Awin’s values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and paid advertising tools (e.g., Google Analytics, Google Ads)
• Project management tools (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: This role requires proficiency in marketing automation, social media management, SEO, and paid advertising tools, as well as project management and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and diverse
• Collaborative and supportive
• Proactive and innovative
• Transparent and accountable

Work Style:

• Collaborative and team-oriented
• Proactive and results-driven
• Adaptable and resilient
• Transparent and open-minded

Self-Assessment Questions:

• How do you embody Awin’s values in your daily work?
• Can you provide an example of a time when you adapted a global strategy to a specific market, such as the DACH region?
• How do you prioritize and manage multiple tasks and projects simultaneously?

ASSUMPTION: Awin prioritizes cultural fit and values-driven candidates. Applicants should assess their alignment with Awin’s values and be prepared to provide examples of their work style and cultural fit.

⚠️ Potential Challenges

• Managing multiple stakeholders across different regions and time zones
• Adapting global marketing strategies to the unique DACH market
• Balancing the demands of a hybrid work arrangement and a flexible four-day workweek
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: This role presents challenges related to stakeholder management, market adaptation, work-life balance, and industry knowledge. Successful candidates will be proactive, adaptable, and able to manage multiple tasks and priorities.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or a Senior Marketing Manager with a focus on the DACH market
• Unlike other marketing roles, this position requires native-level German and very good English language skills
• Career progression may involve moving into a global marketing leadership role or exploring other opportunities within Awin’s affiliate network

ASSUMPTION: This role is similar to other regional or senior marketing manager positions but requires strong language skills in German and English. Career progression may involve moving into a global marketing leadership role or exploring other opportunities within Awin’s affiliate network.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive lead generation and brand awareness in the DACH market
• Managing the relationship with the DACH PR agency and securing speaking and editorial opportunities to promote Awin’s business objectives
• Planning and delivering paid advertising activity to support regional marketing campaigns and drive qualified leads into the Sales function

ASSUMPTION: Sample projects for this role involve developing and executing regional marketing campaigns, managing external relationships, and delivering paid advertising activity to drive business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the global marketing team and how this role fits into it?
• How does Awin support the professional development and growth of its employees, particularly within the marketing team?
• Can you provide an example of a successful marketing campaign that Awin has executed in the DACH market, and what made it successful?
• How does Awin measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Key questions to ask during the interview focus on team structure, professional development, past marketing campaigns, success metrics, and upcoming challenges. Applicants should use these questions to demonstrate their understanding of the role and Awin’s business objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience, language skills, and cultural fit with Awin’s values
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
• Prepare examples of your copywriting skills and marketing campaigns to demonstrate your qualifications
• Follow up with the Awin HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.