Marketing Manager - German speaker (f/m/d)

📌 Core Information

🔹 Job Title: Marketing Manager - German speaker (f/m/d)

🔹 Company: Awin

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Awin’s DACH advertising, acquisition, PR, and events strategy
• Driving qualified leads into the Sales function and increasing Awin’s brand presence
• Collaborating with global and regional teams to ensure consistency and alignment
• Proactively planning and executing local marketing initiatives
• Managing regional social media channels and supporting global campaigns

ASSUMPTION: This role requires a strong focus on strategic planning, execution, and stakeholder management, with a significant emphasis on the DACH market.

📋 Key Responsibilities

✅ Lead and manage Awin’s DACH advertising, acquisition, PR, and events strategy to drive qualified leads into the Sales function

✅ Increase Awin’s brand presence and positioning through multiple marketing channels

✅ Support regional stakeholders to proactively plan and execute local marketing initiatives

✅ Work closely with the New Business team to research, plan, and execute new marketing opportunities

✅ Manage the relationship with the DACH PR agency and source relevant speaking and editorial opportunities

✅ Plan and deliver paid advertising activity, and manage regional social media channels

✅ Work closely with the Global Event Lead to develop the regional event strategy and support event execution

✅ Plan, write, edit, and translate content that increases the awareness and position of Awin

✅ Collaborate with various teams, including Sales, Product, Client Services, and global Marketing, to ensure consistency and alignment

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, with a strong focus on the DACH market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4 years of relevant marketing experience, with a proven ability to adapt global strategy to the DACH market

Required Skills:

• Native German language skills with very good written and spoken English
• Excellent copywriting skills and an eye for detail
• Strong interpersonal skills and confident communicator
• Confident with reporting – numbers and insight
• Proactive attitude to developing and delivering on the marketing strategy
• Ability to remain calm under pressure and manage multiple tasks
• Positive and adaptable approach to problem-solving
• Team player, but also works well independently

Preferred Skills:

• Industry knowledge

ASSUMPTION: Given the role's focus on the DACH market and regional strategy, candidates with relevant experience in this region are strongly preferred.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing Manager role with 4+ years of experience in Spain)

Benefits:

• Flexi-Week and Work-Life Balance
• Remote Working Allowance
• Pension
• Flexi-Office
• Development opportunities
• Appreciation program

Working Hours: Full-time, with a flexible four-day workweek and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with the required experience level in Madrid, Spain.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2000

Company Description:

• Global affiliate network connecting customers with brands in over 180 countries
• Offers a wide range of marketing services, including affiliate partnerships, martech solutions, and ecommerce partnerships
• Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory

Company Specialties:

• Affiliate marketing
• Affiliate partnerships
• Martech solutions
• Ecommerce partnerships

Company Website: Awin LinkedIn Profile

ASSUMPTION: Awin is a well-established global company with a strong presence in the affiliate marketing industry, offering a wide range of marketing services and solutions.

📊 Role Analysis

Career Level: Mid-level Marketing Manager role, with opportunities for growth and development

Reporting Structure: Reports to the European Marketing Lead and collaborates with various regional and global teams

Work Arrangement: Hybrid work arrangement, with a flexible four-day workweek and on-site presence required

Growth Opportunities:

• Potential career progression within the Marketing department or broader organization
• Opportunities to work on global campaigns and collaborate with international teams
• Access to Awin Academy for professional and personal development

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and broader organization, as well as exposure to global campaigns and international teams.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with an on-site presence required

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a vibrant cultural scene and a strong business environment
• The city offers a high quality of life, with a rich history, diverse neighborhoods, and a thriving food and drink culture
• Madrid is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time, with a flexible four-day workweek and core working hours from 9:00 AM to 5:00 PM (CET)

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote work, with a flexible four-day workweek and core working hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and relevant team members
• Final interview with the European Marketing Lead

Key Assessment Areas:

• Language skills (German and English)
• Marketing strategy and planning
• Cultural fit and alignment with Awin's values
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in the DACH market and regional marketing strategies
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of your copywriting skills and marketing campaigns

ATS Keywords: Marketing Manager, German speaker, DACH market, regional strategy, copywriting, stakeholder management, brand awareness, affiliate marketing

ASSUMPTION: The interview process will focus on assessing language skills, marketing strategy and planning, cultural fit, problem-solving, and adaptability, with a strong emphasis on the DACH market and regional marketing strategies.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of various marketing automation, social media management, CRM, and project management tools, depending on the specific needs of the organization and the marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and diverse culture
• Focus on employee well-being and work-life balance
• Global perspective and collaboration

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you ensure that your work aligns with Awin's commitment to diversity and inclusion?
• How do you maintain a healthy work-life balance while managing multiple tasks and projects?
• Can you provide an example of a time when you had to adapt your approach to a marketing campaign due to cultural differences or market-specific nuances?

ASSUMPTION: Awin values a diverse and inclusive work environment, with a focus on employee well-being and work-life balance. Candidates should be adaptable, proactive, and solution-oriented, with a strong commitment to collaboration and teamwork.

⚠️ Potential Challenges

• Managing multiple stakeholders and regional marketing strategies
• Adapting global marketing campaigns to the unique requirements of the DACH market
• Balancing on-site presence and remote work in a hybrid work environment
• Meeting the expectations of a well-established global company with a strong brand presence

ASSUMPTION: This role presents several challenges, including managing multiple stakeholders and regional marketing strategies, adapting global marketing campaigns to the DACH market, balancing on-site presence and remote work, and meeting the expectations of a well-established global company.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position has a strong focus on the DACH market and requires native German language skills
• As a global affiliate network, Awin offers a unique perspective on the advertising services industry, with a strong focus on affiliate partnerships and martech solutions
• This role offers opportunities for career growth and development within the Marketing department and broader organization, as well as exposure to global campaigns and international teams

ASSUMPTION: This role differs from other regional marketing positions due to its strong focus on the DACH market and native German language requirements. As a global affiliate network, Awin offers a unique perspective on the advertising services industry, with opportunities for career growth and development within the organization.

📝 Sample Projects

• Developing and executing a regional marketing campaign to increase Awin's brand presence in the DACH market
• Managing the relationship with the DACH PR agency and sourcing relevant speaking and editorial opportunities
• Collaborating with the Global Event Lead to develop the regional event strategy and support event execution

ASSUMPTION: Sample projects for this role may include developing and executing regional marketing campaigns, managing relationships with external agencies, and collaborating with global teams to support event execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
• How does Awin support the professional development and growth of its employees, particularly within the Marketing department?
• Can you provide an example of a successful regional marketing campaign and the strategies used to adapt global campaigns to the unique requirements of the DACH market?
• How does Awin balance the need for on-site collaboration with the flexibility of remote work in a hybrid work environment?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are these KPIs tracked and reported?

ASSUMPTION: Key questions to ask during the interview should focus on team structure and dynamics, professional development opportunities, regional marketing strategies, work-life balance, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Awin's LinkedIn profile
• Tailor your resume and cover letter to highlight your relevant experience in the DACH market and regional marketing strategies
• Prepare examples of your copywriting skills and marketing campaigns to showcase your abilities
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.