Marketing Manager - Germany

📌 Core Information

🔹 Job Title: Marketing Manager - Germany

🔹 Company: Pepperstone

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid (On-site in Düsseldorf, Germany)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic goals through lead generation, customer acquisition, and brand enhancement in the German market.
• Executing data-driven marketing strategies and campaigns tailored to the German market.
• Collaborating with internal teams to ensure a culturally attuned customer experience.
• Managing local advertising efforts and optimizing marketing investment using digital metrics and performance data.

ASSUMPTION: This role requires a strong understanding of the German market and its regulatory environment, as well as proficiency in both German and English.

📋 Key Responsibilities

✅ Lead the research, planning, and execution of data-driven marketing strategies and campaigns tailored specifically to the German market, with a focus on local brand positioning, lead generation, customer acquisition, and retention.

✅ Support the Senior Marketing Manager and other stakeholders by creating, scheduling, and organizing regionally relevant campaigns and calendars, ensuring all campaigns are delivered on time and on budget.

✅ Create campaign briefs and work with the EEA Marketing Executive, Design, and Content teams to deliver to the briefs, ensuring all messaging and creative assets are culturally relevant, linguistically accurate, and aligned with local customer behaviors and regulatory expectations.

✅ Strengthen Pepperstone’s brand presence in Germany by increasing awareness, improving digital visibility, boosting customer engagement, and driving local site traffic.

✅ Plan and manage local advertising efforts, utilizing German media outlets and platforms. Optimize marketing investment using digital metrics and performance data.

✅ Continuously assess and report on the results of campaigns and implement improvements where necessary, working closely with Marketing Science to do so.

✅ Collaborate closely with internal teams such as Sales, Product, Research, SEO, and UX, to ensure a consistent and culturally attuned customer experience across all touchpoints within the German market.

✅ Build and maintain strong partnerships with local content publishers and regional advertising agencies to amplify brand reach and effectiveness.

✅ Work with technology and data science teams to create personalized, timely, and relevant customer outbound communication strategies.

✅ Ensure that all marketing activities and materials targeting the German audience meet local regulatory standards and compliance requirements.

✅ Organize and execute local events, seminars, and sponsorship activations in Germany to enhance brand visibility, engage with key audiences, and support customer acquisition and retention efforts.

✅ Manage and work in close collaboration with our German Sales Teams in Düsseldorf.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and organizational skills are essential for success in this position.

🎯 Required Qualifications

Education: Relevant Tertiary Degree (Communications, Marketing, Advertising, Business) preferred but not required.

Experience: Relevant experience in managing campaigns and projects (2-5 years).

Required Skills:

• Proficiency in written and spoken German and English.
• Experience with creating, producing, and trafficking marketing campaigns such as promotional activity, print production, website updates.
• Experience working with Content Management Systems (CMS), Salesforce, and/or Marketing Cloud or similar marketing automation software.
• Track record of operating independently, demonstrating creativity, and delivering results in an organized manner.
• Strong time management skills with the ability to respond to and manage changing deadlines.
• Exceptional verbal and written communication skills and the ability to communicate to varying audiences and stakeholders.
• Excellent attention to detail.
• Committed to ongoing learning and development.

Preferred Skills:

• Relevant Tertiary Degree (Communications, Marketing, Advertising, Business).
• E-mail or mobile marketing experience.
• Experience in CFD and Forex industries.
• Experience in a fast-moving digital B2C company.

ASSUMPTION: While a relevant degree is preferred, Pepperstone values practical experience and demonstrated skills over formal qualifications.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on market research for mid-senior level marketing roles in Germany)

Benefits:

• Competitive salary structure including company bonus scheme.
• Annual remuneration review.
• Employee referral bonuses for referring top talent to the company.
• Genuinely collaborative and friendly culture.
• Flexible and hybrid working.
• Remote working option - work from anywhere for up to 6 weeks per year.
• Ongoing personal development & learning opportunities.
• 3 paid volunteering days per year & Workplace Giving Program.
• 25 days of paid vacation.
• Pension fund.
• Employee monthly & quarterly recognition programs for outstanding performance and achievements.
• Medical Insurance.
• Regular events and celebrations.
• Employee Assistance Program & Wellbeing.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely up to 6 weeks per year.

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pepperstone is a global fintech company specializing in online Forex and CFD trading. They are regulated by multiple financial authorities worldwide, including ASIC, FCA, SCB, CMA, SCB, BaFin, and DFSA.

Company Size: Pepperstone has 201-500 employees globally, with a presence in multiple countries, including Australia, the United Kingdom, Cyprus, the United Arab Emirates, Germany, Kenya, and Chile.

Founded: Pepperstone was founded in 2010 and has since grown to become one of the largest forex and CFD brokers in the world.

Company Description:

• Pepperstone is an online Forex and CFD broker providing traders across the globe with cutting-edge technology to trade the world’s markets.
• They are driven to provide traders with low-cost pricing across all their instruments, including FX, CFDs, Cryptocurrencies, and Commodities.
• Pepperstone is a place for the creative, for the driven, for the nimble, and for those who want to do things differently. They value learning, growing, and innovating together.

Company Specialties:

• Forex Brokerage.
• Metatrader 4.
• Forex Trading.
• Currency Trading.

Company Website: pepperstone.com

ASSUMPTION: Pepperstone's global presence and regulatory compliance make it an attractive employer for candidates seeking a stable and growing company in the fintech industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 2-5 years of relevant experience.

Reporting Structure: The Marketing Manager will report directly to the Senior Marketing Manager and work closely with internal teams such as Sales, Product, Research, SEO, and UX.

Work Arrangement: This is a hybrid role, with a requirement to be on-site in Düsseldorf, Germany, and the option to work remotely up to 6 weeks per year.

Growth Opportunities:

• Pepperstone's global presence and expansion provide opportunities for career growth and advancement within the company.
• The role offers the chance to work on high-impact projects and contribute to the company's overall success.
• Pepperstone's commitment to ongoing personal development and learning opportunities can help candidates grow professionally.

ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and expanding global fintech company.

🌍 Location & Work Environment

Office Type: Pepperstone's Düsseldorf office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Neubrückstraße 1, Düsseldorf, North Rhine-Westphalia, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia, Germany's most populous state.
• The city is known for its fashion and trade fairs, as well as its vibrant cultural scene.
• Düsseldorf is an important business and financial center, with a strong economy and numerous job opportunities.

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM CET. Employees have the option to work remotely up to 6 weeks per year.

ASSUMPTION: Pepperstone's Düsseldorf office provides a modern, collaborative work environment that supports productivity and creativity. The city of Düsseldorf offers a high quality of life, with a strong economy and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and relevant team members to discuss the role's responsibilities, requirements, and challenges.
• Final interview with the Senior Marketing Manager or another senior team member to assess the candidate's fit for the role and the company.

Key Assessment Areas:

• German language proficiency and cultural understanding.
• Marketing campaign management and project execution skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Alignment with Pepperstone's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills.
• Demonstrate your understanding of the German market and its regulatory environment in your application materials.
• Prepare for interview questions that assess your language proficiency, cultural understanding, and marketing campaign management skills.

ATS Keywords: German marketing, campaign management, project execution, language proficiency, cultural understanding, marketing automation, Salesforce, Marketing Cloud

ASSUMPTION: Pepperstone's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Successful candidates will demonstrate strong marketing campaign management skills, proficiency in German and English, and a deep understanding of the German market and its regulatory environment.

🛠️ Tools & Technologies

• Salesforce.
• Marketing Cloud.
• Content Management Systems (CMS).
• Google Analytics.
• Social media platforms (LinkedIn, Facebook, Twitter, etc.).

ASSUMPTION: The tools and technologies listed are essential for the successful execution of marketing campaigns and the management of customer data. Candidates should have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Mastery: Pepperstone strives for excellence in all aspects of its business, from trading technology to customer service.
• Integrity: Pepperstone is committed to acting with honesty, transparency, and fairness in all its interactions with clients, partners, and employees.
• Innovation: Pepperstone fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.

Work Style:

• Collaborative: Pepperstone values teamwork and encourages employees to work together to achieve common goals.
• Agile: Pepperstone operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
• Results-driven: Pepperstone is focused on delivering tangible results and measuring success based on clear, quantifiable metrics.

Self-Assessment Questions:

• Do you align with Pepperstone's company values of mastery, integrity, and innovation?
• Are you comfortable working in a collaborative, agile, and results-driven environment?
• Do you have a proven track record of delivering tangible results in a marketing campaign management role?

ASSUMPTION: Pepperstone's company values and work style require candidates to be results-driven, collaborative, and adaptable. Successful candidates will demonstrate a strong alignment with Pepperstone's values and a proven track record of delivering tangible results in a marketing campaign management role.

⚠️ Potential Challenges

• The German market is highly regulated, and marketing activities must comply with local laws and regulations.
• The role requires a strong understanding of the German market and its cultural nuances.
• The hybrid work arrangement may present challenges in managing remote team members and maintaining a cohesive team culture.
• The role may require occasional travel to Pepperstone's global offices for meetings and events.

ASSUMPTION: These challenges can be mitigated through careful planning, strong communication, and a commitment to ongoing learning and development. Successful candidates will be proactive in seeking out resources and support to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on the German market and Pepperstone's global presence.
• Compared to similar roles in other companies, this role offers the opportunity to work for a well-established global fintech company with a strong reputation in the industry.
• Career progression opportunities may be more limited in this role compared to larger organizations, but Pepperstone's growth and expansion provide opportunities for internal advancement.

ASSUMPTION: This role offers a unique opportunity to work for a well-established global fintech company with a strong reputation in the industry. While career progression opportunities may be more limited compared to larger organizations, Pepperstone's growth and expansion provide opportunities for internal advancement.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase brand awareness and customer acquisition in the German market.
• Managing local advertising efforts and optimizing marketing investment using digital metrics and performance data.
• Collaborating with internal teams to create personalized, timely, and relevant customer outbound communication strategies.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role. Successful candidates will have experience managing marketing campaigns, optimizing marketing investment, and collaborating with internal teams to deliver tangible results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the German marketing team?
• How does Pepperstone support the professional development and growth of its employees?
• What are the key challenges facing the German marketing team in the next 12 months, and how can this role contribute to addressing them?
• How does Pepperstone measure the success of its marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for growth and advancement within the German marketing team and Pepperstone more broadly?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the team, and the company, as well as their ability to contribute to the team's success and drive their own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills, as well as your proficiency in German and English.
• Prepare for interview questions that assess your language proficiency, cultural understanding, and marketing campaign management skills.
• If selected for an interview, be prepared to discuss your understanding of the German market and its regulatory environment.
• Follow up with Pepperstone one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.