🔹 Job Title: Marketing Manager Germany & Austria
🔹 Company: Whirlpool
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
✅ Develop and implement a 360-degree marketing plan on a local level, aligned with company goals and local strategies, determining the optimal media mix
✅ Manage marketing budget and allocate resources effectively
✅ Collaborate with and manage agencies, including PR, event, print, demo, and merchandising agencies
✅ Seek valuable brand and influencer partnerships, maintaining close relationships with main partners
✅ Work closely with the local sales team to understand market needs and achieve market goals, supporting sales with marketing activities
✅ Support trade partners with marketing requests, such as social media campaigns, instore promotions, and brand pages
✅ Oversee content creation and manage production of marketing materials in collaboration with the brand team and local sales team
✅ Collaborate with other departments to align marketing efforts and ensure brand consistency
✅ Plan and execute promotional events and trade shows
✅ Manage marketing campaigns across various channels and track performance
✅ Conduct market research to analyze trends and competition
✅ Analyze performance and report on marketing campaign results in collaboration with PR agencies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance analysis, requiring strong organizational skills and attention to detail.
Education: Master's degree in Marketing or International Business
Experience: 5+ years in trade, brand, or product marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the home appliance industry or a passion for cooking and home appliances may have an advantage in this role.
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level marketing role in Germany)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Whirlpool is a leading global manufacturer of home appliances, operating in the competitive consumer goods industry.
Company Size: Whirlpool Corporation has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Whirlpool was founded in 1911 and has since grown into a multinational corporation with a strong global presence.
Company Description:
Company Specialties:
Company Website: http://www.whirlpoolcorp.com
ASSUMPTION: Whirlpool's large size and global presence offer applicants numerous opportunities for career growth and development.
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager Germany & Austria reports directly to the Marketing Director Europe.
Work Arrangement: This is an on-site role, with a requirement to travel to Brussels/Strombeek 1x/week during the onboarding period.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to influence company development and engage in impactful international projects, fostering growth and innovation.
Office Type: The Whirlpool office in Stuttgart is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Whirlpool's European headquarters are located in Strombeek, Belgium, with regional offices across Europe, including Stuttgart, Germany.
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working arrangements may be available.
ASSUMPTION: Working in Stuttgart provides a unique blend of urban and natural surroundings, with easy access to both cultural attractions and outdoor recreation opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, campaign development, budget management, stakeholder collaboration, cross-functional teamwork, German market, Austrian market, consumer behavior, marketing trends, brand partnerships
ASSUMPTION: Whirlpool's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Whirlpool values a diverse and inclusive work environment, seeking candidates who align with their core values and contribute to their collaborative and innovative culture.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
ASSUMPTION: This role offers a unique combination of local market focus, global brand exposure, and diverse responsibilities, making it an attractive opportunity for marketing professionals seeking a challenging and rewarding career path.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Marketing Manager Germany & Austria role, showcasing the diverse responsibilities and challenges the position entails.
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights to help you make an informed decision about the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.