📌 Core Information
🔹 Job Title: Marketing Manager - Giftcards (all genders)
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Owning the marketing calendar for D2C channel marketing activities
- Managing stakeholder relationships for Gift Card marketing initiatives
- Collaborating with various teams to align marketing strategies
- Executing campaigns and quality controlling for correct implementation
- Participating in Zalando’s marketing community to stay updated on best practices
ASSUMPTION: This role requires a strong marketing background with a proven track record of driving revenue growth and profitability through strategic marketing initiatives.
📋 Key Responsibilities
✅ Own the marketing calendar for D2C channel marketing activities
✅ Manage stakeholder relationships for Gift Card marketing initiatives
✅ Collaborate with Gift Card Commercial and Product teams to create engaging creative assets
✅ Provide translated imagery and copy for partner platforms across all languages for always-on initiatives, campaigns, and seasonal campaigns
✅ Create a monthly self-service creative library for B2B and Retail partners with editable assets and branding guidelines
✅ Partner with channel leads to design and execute tests to identify the most effective creative assets, CTAs, and storytelling approaches
✅ Establish regular routines to review test results and implement action steps for ongoing optimization
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on campaign management, stakeholder management, and data-driven decision making
Required Skills:
- Proven track record of driving revenue growth and profitability through strategic marketing initiatives
- Strong analytical thinking skills, with the ability to analyze data, evaluate campaign performance, and draw conclusions from research
- Excellent communication and stakeholder management skills
- Fluency in English, with proficiency in additional languages being an asset
- Strong project management skills, with the ability to manage multiple projects and deadlines
Preferred Skills:
- Experience working in a cross-functional team environment
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the fashion and lifestyle e-commerce industry
ASSUMPTION: While not explicitly stated, a strong understanding of the fashion and lifestyle e-commerce industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager role in Germany)
Benefits:
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start for full-time employees
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub, formerly Gympass)
- Mental health support and coaching available
- Drive your development through our training platform and biannual peer-to-peer review
Working Hours: 40 hours per week, with flexible working hours and the option to work remotely up to 60% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zalando is a leading online platform for fashion and lifestyle, offering clothes, footwear, accessories, and beauty products from international brands and local labels. They operate in 25 markets across Europe and have over 50 million active customers.
Company Size: Zalando has over 10,000 employees and is headquartered in Berlin, Germany. As a large company, they offer a range of benefits and opportunities for career growth and development.
Founded: Zalando was founded in 2008 and has since grown to become Europe’s leading online fashion and lifestyle destination.
Company Description:
- Zalando is a fashion and lifestyle e-commerce platform that offers a wide range of products from international and local brands
- They focus on providing a seamless and inspiring customer experience, combining fashion, operations, and online technology
- Zalando is committed to sustainability and diversity, inclusion, and belonging, promoting an inclusive corporate culture that welcomes different perspectives
Company Specialties:
- Technology
- Fashion
- Operations & Logistics
- Commerce
- and account management
Company Website: http://jobs.zalando.com
ASSUMPTION: Zalando is a well-established company in the fashion and lifestyle e-commerce industry, with a strong focus on innovation, sustainability, and diversity, inclusion, and belonging.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring a strong marketing background and proven track record of driving revenue growth and profitability through strategic marketing initiatives.
Reporting Structure: The Marketing Manager for the Giftcards Team will report directly to the Head of Giftcards Marketing and work closely with various teams, including Gift Card Commercial, Product, and Market teams.
Work Arrangement: This role follows a hybrid working model, with employees expected to work from the office up to 2 days a week and remotely for the remainder of the time.
Growth Opportunities:
- As a large company, Zalando offers a range of opportunities for career growth and development, including internal promotions and transfers
- The company's focus on innovation and digital transformation provides opportunities to gain experience in new areas and technologies
- Zalando's commitment to diversity, inclusion, and belonging creates an environment where employees can grow both personally and professionally
ASSUMPTION: This role offers opportunities for career growth and development within Zalando, as well as the chance to gain experience in a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Zalando's headquarters are located in Berlin, Germany, with additional offices in other European cities. The company offers a hybrid working model, with employees expected to work from the office up to 2 days a week and remotely for the remainder of the time.
Office Location(s): Valeska-Gert-Straße 5, Berlin, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of over 3.7 million people
- The city is known for its vibrant culture, nightlife, and diverse food scene
- Berlin is a major hub for technology, startups, and creative industries
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. However, Zalando offers flexible working hours and the option to work remotely up to 60% of the time.
ASSUMPTION: Working in Berlin offers a unique blend of cultural experiences, a dynamic tech industry, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Giftcards Marketing
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Communication and stakeholder management skills
- Cultural fit and alignment with Zalando's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Be prepared to discuss your approach to campaign management, stakeholder management, and data analysis
- Research Zalando's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing Manager, Giftcards, Campaign Management, Stakeholder Management, Data Analysis, Fashion E-commerce, Zalando
ASSUMPTION: Zalando's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong track record of driving revenue growth and profitability through strategic marketing initiatives.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Adobe Marketing Cloud, HubSpot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Ownership
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and inclusive
- Agile and adaptable
- Customer-centric
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth and profitability through strategic marketing initiatives?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and deadlines?
- Do you thrive in a collaborative and inclusive work environment, and are you committed to promoting diversity, inclusion, and belonging?
- Are you passionate about fashion and lifestyle e-commerce, and do you stay up-to-date with industry trends and best practices?
ASSUMPTION: Zalando values candidates who are data-driven, collaborative, and committed to promoting diversity, inclusion, and belonging. Successful candidates will demonstrate a strong track record of driving revenue growth and profitability through strategic marketing initiatives and a passion for fashion and lifestyle e-commerce.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and stakeholder management, which can be challenging in a fast-paced, dynamic environment
- The role involves managing multiple projects and deadlines, which can be stressful and time-consuming
- The fashion and lifestyle e-commerce industry is highly competitive, and the role may require working with tight deadlines and high expectations
- The hybrid working model may present challenges in terms of communication and collaboration with remote team members
ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions in the fashion and lifestyle e-commerce industry, but with a focus on Giftcards marketing and stakeholder management
- Compared to other marketing roles, this position requires a strong background in campaign management, stakeholder management, and data-driven decision making
- Career paths in this role may lead to senior marketing positions within Zalando or other fashion and lifestyle e-commerce companies
ASSUMPTION: This role is unique in its focus on Giftcards marketing and stakeholder management, but it shares many similarities with other marketing roles in the fashion and lifestyle e-commerce industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote Zalando Gift Cards as the perfect gift for various occasions (e.g., birthdays, holidays, corporate incentives)
- Collaborating with the Gift Card Commercial and Product teams to create engaging creative assets for all Gift Card channels (DTC, Retail, B2B)
- Designing and executing tests to identify the most effective creative assets, CTAs, and storytelling approaches for Zalando Gift Card marketing initiatives
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects and initiatives may vary depending on the team and project requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Giftcards Marketing team?
- How does this role fit into the overall marketing strategy for Zalando Gift Cards?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zalando support the professional development and growth of its employees?
- What are the biggest challenges facing the Giftcards Marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on campaign management, stakeholder management, and data analysis
- Prepare examples of your past marketing campaigns and their results, demonstrating your ability to drive revenue growth and profitability through strategic marketing initiatives
- Be ready to discuss your approach to campaign management, stakeholder management, and data analysis during the interview process
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
