Marketing Manager - Global Key Accounts

📌 Core Information

🔹 Job Title: Marketing Manager - Global Key Accounts

🔹 Company: New Balance

🔹 Location: Brighton, MA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual/seasonal marketing plans for global key accounts
• Leading elevated marketing activations and events
• Supporting key milestones and relationships with retail partners
• Managing internal resources and external agencies
• Collaborating with global and regional marketing teams

ASSUMPTION: This role requires a strategic mindset with a strong focus on project management and cross-functional teamwork. Experience in key account marketing and retail is preferred.

📋 Key Responsibilities

✅ Develop and execute annual/seasonal marketing plans for global key accounts, including social media, retailer database, site, and in-store tactics

✅ Lead elevated marketing activations and events that resonate with lifestyle consumers

✅ Support key milestones and relationships with retail partners, including sell-in through sell-through

✅ Manage internal resources and external agencies to accomplish business objectives

✅ Collaborate with global and regional marketing teams to ensure accuracy, consistency, and premium execution

✅ Oversee project management of seasonal regional content creation and production

✅ Ensure brand, category, and athlete guidelines are adhered to across all consumer-facing content and creative executions

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: 5-8 years in a marketing capacity

Required Skills:

• Strategic thinking and project management
• Excellent verbal and written communication skills
• Experience developing creative briefs and spearheading marketing content needs
• Strong key account marketing focus
• Retail experience (asset)
• Ability to work in a team environment and express a perspective with conviction
• Proficient in Microsoft Office and internal platforms

Preferred Skills:

• Experience working with cross-functional teams and multiple departments
• Ability to manage multiple assignments with varying degrees of complexity

ASSUMPTION: Candidates should have a proven track record in project leadership and managing multiple assignments. Strong communication skills and a focus on key account marketing are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-8 years of experience in the sporting goods industry)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401K
• Tuition reimbursement
• $100 monthly student loan support
• Mentorship programs
• $1,000 yearly lifestyle reimbursement
• 4 weeks of vacation
• 12 holidays
• Generous parental leave

Working Hours: Full-time (40 hours per week) with flexible work schedule (3 days in-office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the sporting goods industry. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: New Balance operates in the competitive sporting goods market, focusing on athletic footwear, apparel, and accessories. The company is known for its commitment to quality, craftsmanship, and innovation.

Company Size: New Balance is a mid-sized company with approximately 9,655 employees globally. This size allows for a more personal and collaborative work environment while still offering ample opportunities for growth and development.

Founded: New Balance was founded in 1906 and has since grown into an international corporation, selling footwear and apparel in over 120 countries.

Company Description:

• New Balance is an independent, privately-held company that empowers people through sport and craftsmanship to create positive change around the world.
• The company is committed to supporting the performance of athletes and setting the standard for comfort and fit in the industry.
• New Balance is known for its fearless independence, pushing limits, and testing boundaries in pursuit of innovation.

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance is a well-established company with a strong brand and a commitment to quality and innovation. The company's independent nature allows for a unique culture focused on fearless independence and pushing boundaries.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, project management, and team leadership skills.

Reporting Structure: The Marketing Manager - Global Key Accounts will report directly to the Director of NA Commercial Marketing and work closely with global and regional marketing teams, as well as internal resources and external agencies.

Work Arrangement: This role follows a hybrid work arrangement, with associates working in the office three days per week (Tuesday, Wednesday, and Thursday) and having the flexibility to work from anywhere for four weeks per calendar year.

Growth Opportunities:

• Advancement within the marketing department or other areas of the business
• Expanding skills and expertise through mentorship programs and online learning opportunities
• Potential to work on high-profile projects and campaigns

ASSUMPTION: This role offers ample opportunities for growth and development within the marketing department and the broader organization. The company's commitment to supporting associates' professional growth and providing mentorship programs further enhances these opportunities.

🌍 Location & Work Environment

Office Type: New Balance's headquarters is a modern, collaborative workspace designed to foster teamwork and connection.

Office Location(s): 100 Guest St, Brighton Landing, Brighton, MA 02135-2088, US

Geographic Context:

• The Brighton Landing office is located in the Greater Boston area, offering easy access to public transportation and nearby amenities.
• The area is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities.
• Boston is a major hub for the sporting goods industry, providing ample networking opportunities and access to industry events.

Work Schedule: Full-time (40 hours per week) with a flexible work schedule (3 days in-office per week)

ASSUMPTION: The Brighton Landing office offers a modern, collaborative work environment that fosters teamwork and connection. The location's proximity to public transportation and nearby amenities makes it an attractive option for commuters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and potential team members
• Final interview with the Director of NA Commercial Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with New Balance's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your experience with key account marketing and retail
• Demonstrate your ability to manage multiple assignments and work effectively with various teams
• Showcase your understanding of the sporting goods industry and New Balance's brand

ATS Keywords: Marketing Planning, Project Management, Key Account Marketing, Retail Marketing, Brand Management, Marketing Strategy, Marketing Execution, Global Key Accounts, Marketing Manager

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, project management, and key account marketing skills. Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences and be prepared to discuss their fit with New Balance's culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, JIRA)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Creative brief and project management tools (e.g., Workamajig, Asana)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management software. Familiarity with marketing automation tools, social media management platforms, and creative brief and project management tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Independent since 1906
• Empower people through sport and craftsmanship
• Create positive change around the world
• Fearless independence
• Push limits and test boundaries
• Pursue innovation
• Invest in associates and give back to communities

Work Style:

• Collaborative and team-oriented
• Fearless and innovative
• Focused on quality and craftsmanship
• Committed to supporting the performance of athletes
• Dedicated to creating positive change

Self-Assessment Questions:

• Do you align with New Balance's commitment to empowering people through sport and craftsmanship?
• Are you comfortable working in a hybrid environment, with a focus on in-person teamwork and collaboration?
• Do you thrive in a fast-paced, innovative work environment that pushes limits and tests boundaries?

ASSUMPTION: New Balance values associates who are independent, fearless, and committed to creating positive change. Candidates should assess their alignment with the company's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple assignments and projects simultaneously
• Balancing the needs of global key account retail partners with New Balance's brand and product offerings
• Adapting to a fast-paced, innovative work environment
• Working effectively with various teams and stakeholders, both internal and external

ASSUMPTION: This role presents unique challenges related to project management, stakeholder communication, and adaptability in a fast-paced, innovative work environment. Candidates should be prepared to manage multiple assignments and work effectively with various teams and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on global key account marketing for the sporting goods industry, requiring a strong understanding of retail and key account marketing strategies.
• Compared to other marketing manager roles, this position offers a greater emphasis on project management, stakeholder communication, and adaptability in a fast-paced, innovative work environment.
• Career progression in this role may lead to opportunities in global or regional marketing management, as well as potential advancement within the broader organization.

ASSUMPTION: This role is unique in its focus on global key account marketing for the sporting goods industry, requiring a strong understanding of retail and key account marketing strategies. Candidates should assess their fit with the unique demands and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a global key account retail partner, including social media, retailer database, site, and in-store tactics
• Leading an elevated marketing activation or event, such as a product launch or community activation, to drive meaningful consumer connections
• Managing the project management of seasonal regional content creation and production, ensuring adherence to brand, category, and athlete guidelines

ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and initiatives the Marketing Manager - Global Key Accounts may be expected to undertake. Candidates should be prepared to discuss their experience with similar projects and their approach to managing multiple assignments and working with various teams and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing plan for a global key account retail partner and how it is developed and executed?
• How do you balance the needs of global key account retail partners with New Balance's brand and product offerings?
• Can you provide an example of a successful marketing activation or event you have led, and how you measured its impact?
• How do you manage multiple assignments and projects simultaneously, and ensure that each receives the attention it deserves?
• What is your approach to working with various teams and stakeholders, both internal and external?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role's responsibilities, as well as their strategic thinking, project management, and communication skills. Candidates should be prepared to discuss their experience with similar projects and their approach to managing multiple assignments and working with various teams and stakeholders.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on key account marketing, project management, and strategic thinking
• Prepare for your interview by researching New Balance's brand, values, and recent marketing campaigns
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.