📌 Core Information
🔹 Job Title: Marketing Manager (Global Oribe)
🔹 Company: Oribe Hair Care
🔹 Location: New York, New York (West 12th Street)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for Oribe's luxury hair care brand.
- Driving campaign storytelling and brand equity across regions to deliver profit goals.
- Leading brand equity projects such as merchandising, collateral, sampling, line edit, market decks, and global presentations.
- Supporting strategic marketing plans and innovation planning, with a focus on upstream planning, cross-functional alignment, and brand building.
- Elevating creative briefs, managing cultural moment activations, and developing assets.
ASSUMPTION: This role requires a strategic self-starter with a creative vision and beauty industry experience to thrive in a dynamic, global marketing team.
📋 Key Responsibilities
✅ Create and execute global marketing strategies for Oribe's luxury hair care brand.
✅ Drive campaign storytelling and build brand equity across regions to achieve profit goals.
✅ Lead brand equity projects, including merchandising, collateral, sampling, line edit, market decks, and global presentations.
✅ Support strategic marketing plans and innovation planning, focusing on upstream planning, cross-functional alignment, and brand building.
✅ Elevate creative briefs, manage cultural moment activations, and develop assets.
✅ Collaborate with cross-functional teams and regional offerings to provide strategic rationale behind forecast recommendations and review forecast inputs.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Undergraduate/Graduate Degree (Business/Marketing)
Experience: 5+ years of marketing experience in the beauty or CPG industry
Required Skills:
- Proven experience in 360 strategy work, storytelling, and consumer experiences rooted in insights.
- Ability to support upstream planning, cross-functional alignment, and brand building.
- Experience in elevating creative briefs and managing cultural moment activations and asset development.
- Strong analytical skills for insight development, competitive analysis, and translation strategy into action.
Preferred Skills:
- Experience managing a direct report.
ASSUMPTION: Candidates with a strong entrepreneurial approach, passion for a creative and trust-based environment, and positive team motivation skills will excel in this role.
💰 Compensation & Benefits
Salary Range: $77,000 - $105,000 USD per year
Benefits:
- Healthcare
- 401(k) plus company match
- 36 total days off (vacation + holidays + sick)
Working Hours: Full-time, with a hybrid work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the beauty or CPG industry.
📌 Applicant Insights
🔍 Company Context
Industry: Oribe Hair Care operates in the prestige beauty market, focusing on professional hair care products and luxury hair care solutions.
Company Size: Oribe Hair Care has 51-200 employees, providing a mid-sized company environment with a strong focus on collaboration and teamwork.
Founded: 2009, by renowned hairstylist Oribe Canales and industry veterans Daniel Kaner and Tevya Finger
Company Description:
- Oribe Hair Care is a luxury hair care brand that sets the standard for professional hair care within the prestige market.
- The company blends innovative formulations, top-performing products, award-winning packaging, and unparalleled education to create a renowned beauty authority for experienced stylists and taste-driven consumers.
- Oribe Hair Care has a strong commitment to quality, craftsmanship, and sustainability, ensuring that each product meets the highest standards for both performance and environmental responsibility.
Company Specialties:
- Luxury hair care products
- Professional hair care solutions
- Innovative formulations and packaging
- Unparalleled education and training for stylists
Company Website: http://www.oribe.com
ASSUMPTION: Oribe Hair Care's commitment to quality, innovation, and sustainability sets it apart in the luxury hair care market, providing applicants with a unique opportunity to grow and develop within a prestigious brand.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development within the global marketing team
Reporting Structure: Reports to the Executive Director, Global Marketing, and coordinates with the Global Marketing Coordinator
Work Arrangement: Hybrid work environment, with a combination of on-site and remote work
Growth Opportunities:
- Potential to advance within the global marketing team as the company continues to grow and expand its presence in the luxury hair care market.
- Opportunities to collaborate with cross-functional teams and regional offerings to gain a broader understanding of the business and develop new skills.
- Chance to work on high-impact projects that drive brand equity and deliver profit goals, contributing to the overall success of the company.
ASSUMPTION: This role offers a unique opportunity for applicants to grow and develop their marketing skills within a dynamic, global team, with a strong focus on collaboration and innovation.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a combination of on-site and remote work
Office Location(s): New York, New York (West 12th Street)
Geographic Context:
- New York City is a major hub for the beauty and fashion industries, providing ample opportunities for networking and professional development.
- The West 12th Street office is located in the heart of Manhattan, offering easy access to public transportation, dining, and entertainment options.
- The hybrid work environment allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
Work Schedule: Full-time, with a hybrid work environment
ASSUMPTION: The hybrid work environment at Oribe Hair Care offers applicants the best of both worlds, combining the benefits of on-site collaboration and remote work to create a flexible and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Executive Director, Global Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Storytelling and consumer experiences
- Cross-functional collaboration and teamwork
- Brand building and equity management
- Problem-solving and analytical skills
Application Tips:
- Highlight your relevant marketing experience, with a focus on 360 strategy work, storytelling, and consumer experiences rooted in insights.
- Tailor your resume and cover letter to emphasize your skills and accomplishments in upstream planning, cross-functional alignment, and brand building.
- Prepare for interview questions that assess your ability to elevate creative briefs, manage cultural moment activations, and develop assets.
ATS Keywords: Marketing strategy, campaign storytelling, brand equity, global marketing, luxury hair care, consumer insights, creative briefs, cross-functional alignment, brand building, competitive analysis, innovation planning, project management, team leadership
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and collaborative skills throughout the interview process to showcase their fit for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have a strong working knowledge of marketing automation and CRM platforms, as well as experience with project management tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Oribe Hair Care is committed to creating high-quality, innovative products that meet the highest standards for performance and environmental responsibility.
- Collaboration: The company fosters a collaborative work environment that encourages teamwork and cross-functional collaboration.
- Innovation: Oribe Hair Care is dedicated to pushing the boundaries of luxury hair care, continually seeking new ways to improve its products and services.
Work Style:
- Entrepreneurial: Applicants should have a strong entrepreneurial approach, with a passion for a creative and trust-based environment that focuses on positive team motivation and development.
- Adaptable: The role requires a high degree of adaptability, with the ability to work effectively in a dynamic, global marketing team.
- Detail-oriented: Applicants should have a strong attention to detail, with a keen eye for quality and craftsmanship.
Self-Assessment Questions:
- How do your marketing skills and experience align with Oribe Hair Care's commitment to craftsmanship, collaboration, and innovation?
- How do you approach upstream planning, cross-functional alignment, and brand building in your marketing strategies?
- How do you elevate creative briefs, manage cultural moment activations, and develop assets to drive brand equity and deliver profit goals?
ASSUMPTION: Applicants should assess their fit with Oribe Hair Care's company values and work style, as well as their ability to excel in the key responsibilities and required qualifications of this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
- Working in a dynamic, global marketing team, with the need to adapt to changing priorities and collaborate effectively with cross-functional teams.
- Balancing on-site and remote work in a hybrid work environment, requiring strong communication and self-motivation skills.
- Delivering high-quality, innovative products and campaigns that meet the highest standards for performance and environmental responsibility.
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application and interview, demonstrating their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on luxury hair care products and has a strong emphasis on global marketing strategy and brand equity building.
- Applicants with experience in the beauty or CPG industry will find this role to be a unique opportunity to apply their skills and knowledge in a prestigious luxury hair care brand.
- This role offers a clear career path for growth and development within the global marketing team, with opportunities to advance as the company continues to expand its presence in the luxury hair care market.
ASSUMPTION: Applicants should compare this role to other marketing manager positions in the beauty or CPG industry, highlighting the unique aspects and opportunities that set it apart.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch, including strategic briefs, storytelling, and asset development.
- Conducting market research and competitive analysis to inform brand equity building strategies and innovation planning.
- Managing cultural moment activations and events to elevate the brand's presence and drive consumer engagement.
ASSUMPTION: Applicants should provide specific examples of their marketing experience and accomplishments, demonstrating their ability to excel in the key responsibilities and required qualifications of this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall brand goals and growth strategy of Oribe Hair Care?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Oribe Hair Care foster a creative and trust-based environment that focuses on positive team motivation and development?
- What opportunities are there for growth and development within the global marketing team?
- How does Oribe Hair Care balance on-site and remote work in its hybrid work environment?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of Oribe Hair Care's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://oribe.voyse.io/gh-job/4561719006?gh_jid=4561719006
- Tailor your resume and cover letter to emphasize your skills and accomplishments in marketing strategy, campaign storytelling, brand equity, global marketing, luxury hair care, consumer insights, creative briefs, cross-functional alignment, and brand building.
- Prepare for interview questions that assess your ability to elevate creative briefs, manage cultural moment activations, and develop assets.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
