Marketing Manager - GMC, Terrain, and Acadia

📌 Core Information

🔹 Job Title: Marketing Manager - GMC, Terrain, and Acadia

🔹 Company: General Motors

🔹 Location: Warren, Michigan, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing the full lifecycle management of specific GMC models
• Developing and executing comprehensive marketing and positioning strategies
• Collaborating with various departments to align marketing objectives
• Leading a high-performing team and guiding their strategic direction

ASSUMPTION: This role requires strong leadership skills and a deep understanding of the automotive industry's competitive landscape to effectively execute market strategies.

📋 Key Responsibilities

✅ Manage product lifecycle and develop positioning and marketing strategies for GMC Terrain and Acadia models.

✅ Collaborate with cross-functional teams for strategic planning and execution.

✅ Develop launch plans for both current and future products in ICE and EV segments.

✅ Approve all advertising and marketing materials for consistency and strategic alignment.

✅ Present marketing updates and conduct reviews for various stakeholders.

✅ Manage dealer recommendations to optimize product configurations and inventory.

✅ Interface with research teams to gather consumer insights and identify market opportunities.

ASSUMPTION: The responsibilities entail a balance between strategic planning and practical implementation, requiring a mix of creativity and analytical skills.

🎯 Required Qualifications

Education: Bachelor’s degree required; Master's degree preferred

Experience: At least 7 years of relevant work experience is required.

Required Skills:

• Highly developed marketing and analytical skills
• Strong leadership and presentation abilities
• Proficiency in data synthesis and decision-making

Preferred Skills:

• Diverse marketing experiences across multiple sectors
• Advanced degree in Business Administration

ASSUMPTION: The role's complexity requires both holistic marketing expertise and specific insights into vehicle positioning.

💰 Compensation & Benefits

Salary Range: Not specified; generally competitive in the automotive sector

Benefits:

• Comprehensive healthcare, including dental and vision plans
• Company vehicle and retirement savings plans
• Tuition assistance and vehicle discounts

Working Hours: 40 hours per week with some travel expectations (10%-15% of the time)

ASSUMPTION: GM offers competitive benefits aimed at attracting top talent in the industry, promoting both career and personal growth.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees, providing a significant support network

Founded: Not Specified

Company Description:

• Innovative leader in automotive technology and electrification
• Focused on safety and sustainability with a mission for zero emissions
• Strong emphasis on diversity and inclusion in the workplace

Company Specialties:

• Vehicle manufacturing and automotive solutions
• Software development and artificial intelligence
• Transportation and electrification technologies

Company Website: http://www.gm.com

ASSUMPTION: GM's large scale and global presence offer stability and ample opportunities for professional development.

📊 Role Analysis

Career Level: Mid-to-senior level, with leadership responsibilities

Reporting Structure: Reports to senior marketing leadership within GMC

Work Arrangement: Hybrid with minimal on-site requirements

Growth Opportunities:

• Potential for leadership roles
• Exposure to cutting-edge automotive technologies
• Opportunities to influence market strategies on a global scale

ASSUMPTION: The position is a strategic role providing significant influence over major brand initiatives at GM.

🌍 Location & Work Environment

Office Type: Based in a world-class technical center

Office Location(s): Warren, Michigan

Geographic Context:

• Located near Detroit, the heart of the U.S. auto industry
• Close proximity to GM's headquarters
• Access to numerous industry resources and networking opportunities

Work Schedule: Full-time, with flexibility to adapt to project needs

ASSUMPTION: The location suggests a dynamic work environment with access to industry innovation.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Interview with hiring manager and team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing acumen and strategic thinking
• Leadership and team collaboration skills
• Problem-solving abilities and adaptability

Application Tips:

• Highlight experience in automotive marketing
• Demonstrate leadership capabilities
• Be prepared to discuss market trend analysis

ATS Keywords: Lifecycle Management, Marketing Strategy, Team Leadership

ASSUMPTION: The application process is competitive, emphasizing strategic marketing and leadership capabilities.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) Software
• Marketing Automation Tools
• Data Analysis and Business Intelligence Tools

ASSUMPTION: Familiarity with these tools is likely required to perform effectively in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and forward-thinking
• Diversity and inclusion
• Environmental responsibility

Work Style:

• Collaborative and team-oriented
• Innovative and solution-focused
• Adaptive to change and dynamic environments

Self-Assessment Questions:

• Am I able to lead diverse teams?
• Can I manage complex marketing strategies?
• Do I adapt well to a rapidly changing work environment?

ASSUMPTION: The role requires a strategic mindset aligned with GM's progressive culture.

⚠️ Potential Challenges

• Managing complex marketing campaigns across multiple platforms
• Adapting to rapid changes in the automotive market
• Balancing strategic objectives with day-to-day tasks
• Leading a diverse team with varying expertise

ASSUMPTION: The challenges are reflective of a fast-paced and competitive industry.

📈 Similar Roles Comparison

• Less focus on EVs in other companies
• GM's role may involve more leadership responsibilities
• Broader market focus compared to competitors

ASSUMPTION: GM's emphasis on electrification and leadership sets this role apart from similar opportunities.

📝 Sample Projects

• Launching a new vehicle model under the GMC brand
• Developing a campaign targeting emerging markets
• Strategizing marketing initiatives for new EV models

ASSUMPTION: Strong project management and strategic insight are crucial for successful execution.

❓ Key Questions to Ask During Interview

• How does this role influence GM's strategic goals?
• What are the team dynamics and how does collaboration work?
• What are the primary challenges this role will face?
• How does GM support career development for marketing leaders?
• What innovative projects has the team recently completed?

ASSUMPTION: Asking these questions can provide insight into role expectations and company priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Follow up with a tailored resume and cover letter
• Prepare for initial HR screening and further interviews
• Research extensively on GMC's brand and objectives
• Contact references to back up your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.