Marketing Manager (gn)

📌 Core Information

🔹 Job Title: Marketing Manager (gn)

🔹 Company: Lindemann Germany GmbH

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global marketing strategy
• Planning and executing integrated marketing campaigns
• Collaborating with sales to generate leads and support customer acquisition
• Driving product launches and maintaining brand identity
• Managing marketing budget and tracking ROI
• Analyzing market trends and competitor activities
• Coordinating with external agencies and service providers

ASSUMPTION: This role requires a strategic mindset with a strong focus on results and customer orientation. The ideal candidate will have experience in B2B marketing, preferably in the industrial sector, and excellent communication skills in English.

📋 Key Responsibilities

✅ Develop and implement the global marketing strategy for Lindemann in alignment with business objectives.

✅ Plan and execute integrated marketing campaigns, including digital, print, social media, and trade shows.

✅ Create compelling content for marketing materials such as brochures, presentations, newsletters, videos, and the corporate website.

✅ Collaborate with the sales team to generate leads and support customer acquisition.

✅ Drive product launches in cooperation with Product Management and Sales.

✅ Maintain and evolve Lindemann’s brand identity across all channels.

✅ Manage marketing budget and track ROI of campaigns and initiatives.

✅ Analyze market trends, competitor activities, and customer insights to optimize marketing activities.

✅ Coordinate with external agencies, media partners, and service providers.

✅ Support internal communication and employer branding initiatives where relevant.

ASSUMPTION: The role requires a high degree of autonomy and ownership, with the ability to manage multiple projects in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's or Master’s degree in Marketing, Communications, Business Administration, or a related field.

Experience: Minimum of 5 years of experience in B2B marketing, preferably in the industrial or machinery sector.

Required Skills:

• Proven experience in brand management, campaign development, and lead generation
• Strong digital marketing skills and a structured, hands-on working style
• Excellent written and verbal communication skills in English; German is a plus
• Ability to manage multiple projects in a fast-paced environment
• Creative mindset with a strong focus on results and customer orientation
• Willingness to travel occasionally

Preferred Skills:

• Experience with marketing automation and tools such as HubSpot and Salesforce

ASSUMPTION: Candidates with experience in the metal recycling machinery industry or related sectors may have an advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated based on experience level and industry standards)

Benefits:

• Competitive compensation and benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and qualifications. The company offers competitive compensation and benefits packages.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 201-500 employees

Founded: 1913

Company Description:

• Lindemann is a German engineering company founded in 1913
• Specializes in manufacturing and supplying high-quality metal recycling machines
• Offers solutions for the fragmentation, compaction, and separation of metal scrap in 15 countries worldwide

Company Specialties:

• Metal recycling machinery
• Shears, shredders, and balers
• Metal scrap processing solutions

Company Website: www.lindemann-metalrecycling.com

ASSUMPTION: Lindemann is an established company with a strong international presence and a reputation for quality and innovation in the metal recycling industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with significant responsibility and autonomy

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with occasional travel for trade shows and customer events

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to gain international experience and expand professional networks
• Chance to make a significant impact on the company's global marketing strategy

ASSUMPTION: This role offers a high degree of ownership and responsibility, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Grafenberger Allee 337a, Düsseldorf, North Rhine-Westphalia, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia, Germany
• Known for its vibrant arts scene, fashion, and trade fairs
• Offers a high quality of life with numerous cultural attractions and recreational opportunities

Work Schedule: Standard full-time workweek, with flexibility for occasional travel

ASSUMPTION: The work environment is dynamic and international, with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• First-round interview with the hiring manager
• Second-round interview with the team or other stakeholders
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and campaign development
• Brand management and communication skills
• Lead generation and sales support
• Budget management and ROI tracking
• Market analysis and competitor insights

Application Tips:

• Highlight relevant marketing experience, particularly in B2B and the industrial sector
• Demonstrate strong communication skills and a customer-focused mindset
• Showcase your ability to manage multiple projects and work autonomously
• Prepare examples of successful marketing campaigns and their results

ATS Keywords: Marketing strategy, integrated marketing campaigns, lead generation, brand management, digital marketing, project management, customer orientation, communication skills, creative mindset

ASSUMPTION: The application process may involve multiple interviews and assessments, focusing on the candidate's marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (preferred but not required)
• Salesforce (preferred but not required)
• Marketing automation tools
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is beneficial but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Collaboration
• Sustainability

Work Style:

• Dynamic and international work environment
• Flat hierarchies and high degree of autonomy
• Focus on results and customer orientation

Self-Assessment Questions:

• How do you align with Lindemann's company values, particularly innovation and customer focus?
• How comfortable are you working in a dynamic, international environment with a high degree of autonomy?
• How do you approach project management and balancing multiple priorities?

ASSUMPTION: Lindemann values candidates who are innovative, customer-focused, and comfortable working autonomously in a dynamic, international environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Occasional travel for trade shows and customer events
• Working with external agencies and service providers
• Adapting to the unique culture and requirements of the metal recycling industry

ASSUMPTION: The role may present challenges related to managing multiple projects, occasional travel, and working with external partners. Familiarity with the metal recycling industry is not required but may be beneficial.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a strong focus on global marketing strategy and brand management
• Experience in the industrial or machinery sector is preferred but not required
• This role offers opportunities for international experience and growth within the marketing department

ASSUMPTION: This role is unique in its focus on global marketing strategy and brand management, with opportunities for international experience and growth within the marketing department.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product line
• Conducting market research and analyzing competitor activities to inform marketing strategy
• Managing the marketing budget and tracking ROI for multiple campaigns and initiatives

ASSUMPTION: Sample projects may involve developing and executing marketing campaigns, conducting market research, and managing marketing budgets.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for the marketing department in the first 90 days?
• How does Lindemann support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Lindemann approach sustainability and environmental responsibility in its operations and products?

ASSUMPTION: Key interview questions should focus on the company's growth strategy, the role's priorities, professional development opportunities, challenges, and sustainability initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in B2B and the industrial sector
• Prepare examples of successful marketing campaigns and their results
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.