Marketing Manager/Graphic Designer - Grand Rapids

📌 Core Information

🔹 Job Title: Marketing Manager/Graphic Designer - Grand Rapids

🔹 Company: Anna’s House

🔹 Location: Grand Rapids, Michigan, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & Design

🔹 Date Posted: April 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Creating eye-catching graphics for menus, social media, ads, and in-store displays
• Planning and executing marketing campaigns to drive traffic to 12 restaurant locations
• Managing social media accounts with engaging content
• Collaborating with the team on promotions, seasonal specials, and community initiatives
• Analyzing campaign results to optimize marketing efforts

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving customer engagement and restaurant traffic.

📋 Key Responsibilities

✅ Create visually appealing graphics for various marketing materials and platforms

✅ Develop and execute marketing campaigns to increase restaurant foot traffic and brand awareness

✅ Manage social media accounts, creating engaging content and growing online following

✅ Collaborate with the team to launch promotions, seasonal specials, and community initiatives

✅ Analyze campaign results and adjust strategies as needed to optimize marketing effectiveness

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving results through creative marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Graphic Design, or a related field (or equivalent experience)

Experience: 2-5 years of experience in marketing, graphic design, or a related field (restaurant or hospitality experience is a plus)

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Familiarity with Canva and social media platforms (Instagram, Facebook, TikTok)
• Strong project management and organizational skills
• Excellent communication and teamwork skills
• Ability to work in a fast-paced environment and multitask

Preferred Skills:

• Experience with Google Analytics or similar analytics tools
• Knowledge of local Michigan markets and trends
• Fluency in Spanish (bonus)

ASSUMPTION: Candidates should have a strong portfolio showcasing their graphic design skills and experience with marketing campaigns.

💰 Compensation & Benefits

Salary Range: $25 per hour (based on provided information)

Benefits:

• Health, dental, and vision insurance
• Life insurance
• Paid time off (PTO)
• Free breakfast

Working Hours: Full-time, with flexible hours to accommodate marketing campaign needs

ASSUMPTION: The salary range is based on the provided hourly rate and may vary depending on experience and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants

Company Size: 51-200 employees

Founded: 2005 (based on LinkedIn data)

Company Description:

• Anna’s House is a retro diner-style, brunch restaurant chain with 12 locations across Michigan
• Known for its unique dishes, fresh ingredients, and inviting atmosphere
• Offers gluten-free, dairy-free, and vegetarian options to accommodate various dietary preferences

Company Specialties:

• Breakfast and brunch cuisine
• Local, fresh ingredients
• Community engagement and events

Company Website: annashouseus.com

ASSUMPTION: Anna’s House focuses on providing a unique and enjoyable dining experience, with a strong emphasis on community engagement and local involvement.

📊 Role Analysis

Career Level: Mid-level marketing and design professional

Reporting Structure: This role reports directly to the Marketing Director and works closely with the restaurant management team

Work Arrangement: On-site, with potential for hybrid work (based on company size and industry standards)

Growth Opportunities:

• Advancement to a senior marketing role or management position within the company
• Expanding skills in marketing analytics and campaign optimization
• Potential to lead and mentor junior team members

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the brand's marketing efforts.

🌍 Location & Work Environment

Office Type: Cozy, retro diner-style restaurant atmosphere

Office Location(s): Grand Rapids, Michigan (with 11 additional locations across Michigan)

Geographic Context:

• Grand Rapids is the second-largest city in Michigan, with a population of approximately 200,000
• Known for its vibrant arts and culture scene, as well as its numerous parks and outdoor recreation opportunities
• Home to several major employers in the healthcare, manufacturing, and technology industries

Work Schedule: Flexible hours, with a focus on being available during peak marketing and event times

ASSUMPTION: The work environment is fast-paced and collaborative, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Director and a restaurant manager
• Portfolio review and presentation of marketing campaign ideas
• Final interview with the company owner or a member of the executive team

Key Assessment Areas:

• Creativity and design skills
• Marketing campaign strategy and execution
• Communication and teamwork abilities
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and design experience, as well as any relevant industry or local market knowledge
• Prepare a portfolio showcasing your graphic design skills and marketing campaign successes
• Be ready to discuss your ideas for marketing Anna’s House and growing its brand

ATS Keywords: Marketing, Graphic Design, Adobe Creative Suite, Social Media, Campaign Management, Project Management, Restaurant Marketing, Breakfast, Brunch, Community Engagement

ASSUMPTION: The application process is designed to assess candidates' creative, analytical, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator)
• Canva
• Social media platforms (Instagram, Facebook, TikTok)
• Google Analytics (or similar analytics tools)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Quality and freshness in ingredients
• Community engagement and involvement
• Creative and inviting atmosphere

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• How do you incorporate local flavors and trends into your marketing campaigns?
• Can you describe a time when you had to adapt your marketing strategy to accommodate a sudden change in the market or customer preferences?
• How do you balance creativity and data-driven decision-making in your marketing efforts?

ASSUMPTION: Anna’s House values candidates who are creative, adaptable, and passionate about driving results through innovative marketing strategies.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously for 12 restaurant locations
• Adapting to the unique branding and atmosphere of each restaurant location
• Balancing creative and analytical responsibilities in a fast-paced work environment
• Competing with larger restaurant chains and local independent eateries for market share

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a focus on driving results through innovative marketing strategies.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on graphic design and visual storytelling
• The restaurant industry offers unique challenges and opportunities for marketing professionals, with a strong emphasis on local engagement and community involvement
• This role offers the potential for career growth and development within the company, as well as the chance to make a significant impact on the brand's marketing efforts

ASSUMPTION: This role is unique in its blend of marketing and graphic design responsibilities, offering candidates the opportunity to make a significant impact on the brand's marketing efforts.

📝 Sample Projects

• Developing a marketing campaign to promote a new menu item, including graphics for social media, in-store displays, and print materials
• Creating a series of Instagram posts and stories to highlight the restaurant's commitment to using fresh, local ingredients
• Designing a promotional poster for a community event, incorporating the restaurant's branding and visual style

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create visually appealing graphics and develop marketing campaigns that drive customer engagement and restaurant traffic.

❓ Key Questions to Ask During Interview

• How does the company plan to expand its marketing efforts in the coming years?
• What are the most successful marketing campaigns the company has implemented in the past, and what can I learn from them?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the restaurant industry in the local market, and how can marketing efforts help to address them?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: These questions are designed to assess the company's marketing strategy, as well as the opportunities for professional growth and development within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and design experience, as well as any relevant industry or local market knowledge
• Prepare a portfolio showcasing your graphic design skills and marketing campaign successes
• Be ready to discuss your ideas for marketing Anna’s House and growing its brand
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.