📌 Core Information
🔹 Job Title: Marketing Manager - Group Content (Digital)
🔹 Company: Commonwealth Bank
🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street (Sydney CBD Area)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital content strategies within the 'Brighter' content ecosystem
- Collaborating with cross-functional teams to deliver engaging content that meets customer needs
- Working with stakeholders to align content with business priorities and product offers
- Using data and insights to shape decisions and optimize content
- Managing complex stakeholders and balancing their needs with business and commercial strategy
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and stakeholder management skills. It also demands a strong understanding of digital content, SEO, and data interpretation.
📋 Key Responsibilities
✅ Research, pitch, create, and curate on-brand content
✅ Write, edit and optimize digital copy using our style guide, TOV, and SEO principles
✅ Build and publish web content (articles and pages) using Adobe AEM
✅ Champion and execute an editorial calendar for our digital content hub
✅ Partner with stakeholders and product owners to optimize storytelling opportunities
✅ Collaborate with Product Owners, UX, Compliance, Research, and other key stakeholders to enhance digital content
✅ Be committed to always-on optimization and strive to continually audit and amplify our products and services
✅ Be a brand champion - ensuring content and copy are accessible, meet brand standards, and are customer-focused
✅ Support the development and improvement of repeatable processes, workflows, and content templates
✅ Be a collaborative team member who feels empowered to enhance customer experience benefits and foster meaningful and positive stakeholder relationships
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong writing skills, stakeholder management, and data interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 2-5 years of experience in digital content creation, marketing, or a related role
Required Skills:
- Exceptional creative writing and editing skills
- Experience with creative software, particularly Adobe Creative Suite / Photoshop
- Experience using a CMS, preferably Adobe Experience Manager
- Experience with the Adobe Suite, including Adobe Analytics – building dashboards, extracting reporting, and implementing results in content shaping and strategies
- Experience autonomously creating high-quality, compelling, and engaging content
- Experience interpreting data; telling stories, building narratives, and hypotheses
- Influential, rational stakeholder management and exceptional communication skills
- Ability to uphold the highest editorial integrity with internal stakeholders
- Experience working in an agile workplace with tight deadlines
- Solid understanding of SEO: including copy/content creation and reporting/analytics
Preferred Skills:
- Experience with Adobe Target for A/B testing
- Experience in a financial services or banking environment
ASSUMPTION: Given the role's focus on digital content creation and management, candidates should have a strong portfolio showcasing their writing and editing skills, as well as experience with relevant software and tools.
💰 Compensation & Benefits
Salary Range: AUD 100,000 - 130,000 per annum (Based on industry standards for a Marketing Manager with 2-5 years of experience in Sydney)
Benefits:
- Flexible work arrangements (at least half-time in office)
- Access to learning and development opportunities
- Employee share purchase plan
- Discounted financial products and services
- Health and wellbeing programs
Working Hours: Full-time (38 hours per week), with flexible start and finish times
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in Sydney. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Commonwealth Bank is one of Australia's leading providers of financial services, offering a wide range of products and services to retail, premium, business, and institutional clients.
Company Size: 10,001+ employees. As a large organization, Commonwealth Bank offers numerous opportunities for career growth and development.
Founded: 1911. Commonwealth Bank has a long history and a strong reputation in the Australian financial services industry.
Company Description:
- Australia's leading provider of financial services
- Offers a full range of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services
- Serves over 15.5 million customers and has over 800,000 shareholders
Company Specialties:
- Retail banking
- Business banking
- Institutional banking
- Funds management
- Superannuation
- Insurance
- Investment and sharebroking
Company Website: http://www.commbank.com.au/
ASSUMPTION: As a large, established organization, Commonwealth Bank offers a stable and supportive work environment with numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital content creation, marketing, or a related role.
Reporting Structure: This role reports directly to the Group Content Manager and works closely with cross-functional teams, including product owners, UX, compliance, research, and other stakeholders.
Work Arrangement: Hybrid. This role requires working from the office at least 2 days per week, with the remaining days worked remotely.
Growth Opportunities:
- Progression to a senior marketing role within the Group Content Chapter or other marketing chapters
- Expansion of responsibilities to include additional content channels or product lines
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: Given the role's focus on digital content creation and management, there are opportunities for growth within the marketing function and potentially into leadership roles.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): 11 Harbour Street, Sydney, NSW 2000 (CBP South)
Geographic Context:
- Sydney is Australia's largest city and the capital of New South Wales
- The CBD area offers a vibrant and dynamic work environment with numerous amenities, including restaurants, cafes, and shopping
- Sydney has a temperate climate, with warm summers and mild winters
Work Schedule: Full-time (38 hours per week), with flexible start and finish times
ASSUMPTION: The office location in the Sydney CBD offers a dynamic and vibrant work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- Face-to-face interview with the hiring manager and a panel of stakeholders
- Final interview with the Group Content Manager
Key Assessment Areas:
- Writing and editing skills
- Stakeholder management and communication skills
- Data interpretation and analysis skills
- Cultural fit and alignment with Commonwealth Bank's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Provide examples of your writing and editing work, demonstrating your ability to create engaging and on-brand content
- Prepare for behavioral and scenario-based interview questions that assess your stakeholder management, problem-solving, and decision-making skills
- Research Commonwealth Bank's values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Digital content, marketing, writing, editing, stakeholder management, data interpretation, SEO, Adobe Experience Manager, Adobe Analytics, Adobe Creative Suite, A/B testing
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's writing and editing skills, stakeholder management abilities, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop)
- Adobe Experience Manager (AEM)
- Adobe Analytics
- Adobe Target (for A/B testing)
- Content Management System (CMS)
- Search Engine Optimization (SEO) tools
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as they are essential for performing the role's key responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Easy to deal with
- Supportive
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating engaging and relevant content?
- Are you comfortable working in a collaborative and agile environment, with a focus on data-driven decision-making?
- Do you have strong stakeholder management skills and the ability to balance the needs of multiple stakeholders with business and commercial strategy?
ASSUMPTION: Candidates should assess their fit with Commonwealth Bank's values and work style, as well as their ability to work effectively in a collaborative and agile environment.
⚠️ Potential Challenges
- Managing complex stakeholders and balancing their needs with business and commercial strategy
- Keeping up with the fast-paced and ever-evolving digital landscape
- Working in an agile environment with tight deadlines and shifting priorities
- Adapting to a large and complex organization with numerous stakeholders
ASSUMPTION: Given the role's focus on digital content creation and management, candidates should be prepared to work in a fast-paced and dynamic environment, with a focus on stakeholder management and data-driven decision-making.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Manager or Digital Marketing Manager role, with a focus on content creation and management within a financial services organization
- Unlike other marketing roles, this position requires a strong focus on digital content creation and management, with a lesser emphasis on campaign management and execution
- Career progression in this role could lead to a Senior Marketing Manager or Group Content Manager position within the marketing function
ASSUMPTION: Candidates should compare this role to similar digital content or marketing management positions within the financial services industry to better understand the unique aspects and requirements of the role.
📝 Sample Projects
- Developing and executing a digital content strategy for a new product launch
- Creating and optimizing on-brand content for a website redesign or rebranding initiative
- Managing a team of content creators to develop and publish a series of blog posts or articles on a specific topic
ASSUMPTION: Candidates should provide examples of their writing and editing work, demonstrating their ability to create engaging and on-brand content for a variety of digital channels and platforms.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Group Content Chapter?
- How does this role fit into the broader marketing strategy for Commonwealth Bank?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Commonwealth Bank support the professional development and growth of its employees?
- What are the key challenges facing the Group Content Chapter, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience, with a focus on writing and editing, stakeholder management, and data interpretation
- Prepare for behavioral and scenario-based interview questions that assess your writing and editing skills, stakeholder management abilities, and cultural fit
- Research Commonwealth Bank's values and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
