Marketing Manager , Growth Initiatives

📌 Core Information

🔹 Job Title: Marketing Manager, Growth Initiatives

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to drive business growth
• Analyzing customer behavior and data to generate strategies for building awareness, engagement, and recommendations
• Collaborating with cross-functional teams to optimize campaigns and activation plans
• Conducting in-depth analyses to determine program effectiveness and continuously improving programs and site initiatives
• Working with senior leaders in India and worldwide counterparts to achieve success

ASSUMPTION: This role requires a high level of strategic thinking and execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Own all key traffic drivers for the line of business and advocate with central traffic and category marketing teams

✅ Analyze customer cohorts and drive initiatives to improve growth key cohorts

✅ Collaborate with internal teams and brands to drive experiments on brand-funded coupons, gamification, and influencer marketing

✅ Conduct in-depth analyses to determine program effectiveness and continuously improve programs and site initiatives

✅ Develop the business's style guidelines, merchandising calendar, communications, promotions, and packages for brand promotions

✅ Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal

✅ Present to senior management externally and internally

✅ Meet business goals while ensuring a top-notch customer experience

ASSUMPTION: This role requires a strong understanding of all aspects of the product marketing funnel and great project management and influencing skills to work across multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of professional non-internship marketing experience

Required Skills:

• Data analysis using tools like Excel or Tableau
• Building, executing, and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• Strong communication and presentation skills
• Ability to work with multiple teams and meet multiple deadlines

Preferred Skills:

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation

ASSUMPTION: Candidates with experience in e-commerce and a strong entrepreneurial mindset are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for mid-level marketing roles in Bengaluru)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and time-off benefits
• On-site services and amenities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM IST, with flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Bengaluru. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (Amazon was founded in Bellevue, WA, USA)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and infrastructure (Amazon Web Services)
• Digital content and streaming (Amazon Prime Video, Music, etc.)
• Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities to innovate and grow within a large, global organization with a strong focus on customer experience.

📊 Role Analysis

Career Level: Mid-Senior level (Manager)

Reporting Structure: This role reports directly to the Growth Initiatives team lead and may have supervisory responsibilities for junior team members

Work Arrangement: On-site, with flexibility for remote work

Growth Opportunities:

• Potential to grow into a senior management role within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience working with senior leaders and cross-functional teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms

Office Location(s): Amazon's Bengaluru office is located in the Embassy Golf Links business park

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options
• Bengaluru has a tropical savanna climate, with warm, humid weather year-round

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM IST, with flexibility for remote work

ASSUMPTION: Working in Bengaluru offers a unique blend of cultural experiences and professional opportunities within a growing tech hub.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a recruiter or HR representative
• Behavioral and technical interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Problem-solving and analytical skills
• Strategic thinking and planning
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Amazon's leadership principles and be prepared to discuss how you embody them in your work

ATS Keywords: Marketing, Growth Initiatives, Customer Engagement, Traffic Optimization, Campaign Management, Cross-Functional Collaboration, Strategic Thinking, Data Analysis, Customer Behavior, E-commerce

ASSUMPTION: The application and interview process for this role may be competitive, with a high volume of applicants. Being prepared and proactive in your communication can help you stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Tableau or other data visualization tools
• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Jira)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as Amazon provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Invent and simplify
• Bias for action
• Frugality
• Long-term thinking

Work Style:

• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs and behaviors?
• Are you comfortable working in a fast-paced, dynamic environment and making decisions quickly?
• Do you have strong analytical skills and a data-driven mindset?

ASSUMPTION: Success at Amazon requires a strong cultural fit with the company's values and work style, as well as a willingness to embrace the company's unique approach to innovation and customer obsession.

⚠️ Potential Challenges

• Working in a fast-paced, high-pressure environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Navigating a large, complex organization with multiple stakeholders
• Adapting to a dynamic work environment with frequent changes and new initiatives

ASSUMPTION: These challenges are inherent in working for a large, innovative company like Amazon and can be overcome with strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on data analysis and strategic thinking
• Amazon's focus on innovation and continuous improvement sets it apart from other e-commerce companies
• This role offers more opportunities for cross-functional collaboration and exposure to senior leadership compared to similar roles in smaller organizations

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help you determine if it's the right fit for your career goals and work style.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer engagement and recommendations for a specific product category
• Conducting an in-depth analysis of customer cohorts to identify growth opportunities and optimize marketing strategies
• Collaborating with internal teams to design and implement a brand-funded coupon experiment to drive customer acquisition and retention

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of cross-functional collaboration and data-driven decision making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Growth Initiatives team?
• How does this role collaborate with other marketing teams and departments within Amazon?
• What are the most pressing challenges facing the Growth Initiatives team, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the Growth Initiatives team?
• How does Amazon support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help you better understand the role and the company, as well as demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
• Follow up with the recruiter or HR representative after your interview to express your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.