📌 Core Information
🔹 Job Title: Marketing Manager, GSMA Innovation Fund
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (London with hybrid working)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for the GSMA Innovation Fund
- Collaborating with internal teams and external agencies to create and manage marketing content and events
- Working closely with programme marketing leads to ensure consistent promotion of different Fund rounds
- Acting as brand custodian and ensuring adherence to brand guidelines in all outputs
- Providing analytics on web traffic and social media to measure marketing performance
ASSUMPTION: This role requires a strong understanding of marketing best practices and the ability to work effectively with diverse teams in a fast-paced environment.
📋 Key Responsibilities
✅ Lead on the GSMA Innovation Fund’s overall marketing and content strategy, aligning with donor KPIs
✅ Work closely with programme marketing leads to ensure consistent marketing outputs across Fund rounds
✅ Develop and implement the overall GSMA Innovation Fund narrative, creating messaging for various outputs such as videos, brochures, web copy, infographics, and collateral for events
✅ Maintain the digital grantee portfolio (Innovation Fund website) and ensure it stays up-to-date and relevant for all audience segments
✅ Act as brand custodian and ensure the Innovation Fund team adheres to brand guidelines in all outputs
✅ Copy writing and editing of webpages, social media, blogs, marketing emails, video storyboards and scripts, and press activities
✅ Work with external agencies and designers to produce content such as reports, videos, event collateral, and web development
✅ Provide analytics on web traffic and social media to measure marketing performance
✅ Lead on and deliver all marketing for GSMA Innovation Fund related events, including promotion, content creation, collateral design and delivery, and post-event analytics
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Professional experience in marketing with a proven track record of managing projects successfully
Required Skills:
- Proven experience in web development
- Strong written and oral communication skills in English
- Ability to communicate effectively across multiple channels and build relationships with diverse stakeholders
- Creative, solutions-oriented approach to tasks and problem-solving
- Experience working in fast-paced, dynamic, and international environments
- Intellectual self-motivation and ability to work both independently and collaboratively
- Positive, can-do attitude and strong approach to relationship management
- Excellent analytical skills, with the ability to track, measure, and optimize marketing performance across different channels and mediums
- Solid understanding of marketing best practices for web, email, and social media content
- Experience with Adobe Photoshop, WordPress, Salesforce Marketing Cloud, and Google Looker is advantageous
Preferred Skills:
- Willingness and ability to travel internationally when required
ASSUMPTION: Candidates with experience in the mobile or development sectors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (Based on industry standards for a Marketing Manager role in London with 2-5 years of experience)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Four Additional Days Off for Professional Development
Working Hours: Full-time, 35 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The GSMA is a global organization that unifies the mobile ecosystem to discover, develop, and deliver innovation foundational to positive business environments and societal change. Its vision is to unlock the full power of connectivity so that people, industry, and society thrive.
Company Size: The GSMA has 501-1,000 employees globally, with its headquarters in London. This size allows for a diverse range of opportunities and a dynamic work environment.
Founded: The GSMA was founded in 1995 and has since grown to become a leading organization in the mobile industry.
Company Description:
- The GSMA operates through three main pillars: Connectivity for Good, Industry Solutions, and Events.
- It engages members, governments, and civil society to advance positive policy and spectrum outcomes, facilitate digital innovation to reduce inequalities in the world, and tackle today’s biggest societal challenges such as digital inclusion, climate change, and sustainability.
- The GSMA supports the industry’s development in areas such as 5G, Mobile IoT, fraud and security, through its projects, working groups, and other collaborative activities.
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: GSMA Website
ASSUMPTION: The GSMA's focus on connectivity and positive societal impact makes it an attractive employer for candidates interested in making a global impact through technology.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the GSMA and the broader mobile industry.
Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager, Connected Women and Connected Society, and works closely with the GSMA Innovation Fund team and the M4D Marketing team.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression within the Marketing department or the broader GSMA organization
- Expansion of responsibilities based on performance and organizational needs
- Opportunities to work on high-impact projects with global reach
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to develop both personally and professionally within the GSMA.
🌍 Location & Work Environment
Office Type: The GSMA's London office is architect-designed, offering a modern and collaborative work environment.
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London is a global hub for the mobile and technology industries, offering excellent networking opportunities
- The city's diverse culture and vibrant lifestyle make it an attractive place to live and work
- London's time zone (GMT) facilitates collaboration with global teams
Work Schedule: The hybrid work arrangement offers flexibility, with a combination of on-site and remote work.
ASSUMPTION: The GSMA's London office provides an ideal base for this role, with its central location and access to global talent.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and a panel of team members
- Final round interview with the Senior Marketing Manager
Key Assessment Areas:
- Marketing strategy and planning
- Project management skills
- Communication and interpersonal skills
- Cultural fit and alignment with GSMA values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Provide specific examples of marketing campaigns or projects you've managed successfully
- Demonstrate your understanding of the GSMA Innovation Fund and its mission
ATS Keywords: Marketing strategy, project management, marketing content, brand management, event marketing, web development, analytics, global marketing, hybrid work
ASSUMPTION: The GSMA's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Adobe Photoshop
- WordPress
- Salesforce Marketing Cloud
- Google Looker
ASSUMPTION: Familiarity with these tools is advantageous but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven
- Insightful leaders
- Stronger together
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering impactful results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a positive, can-do attitude and a strong approach to relationship management?
ASSUMPTION: Candidates who align with the GSMA's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Balancing the need for creativity and innovation with adherence to brand guidelines and best practices
- Keeping up with the latest trends and developments in the mobile and marketing industries
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on the GSMA Innovation Fund and its mission to create positive social impact through mobile technology
- Compared to other marketing roles, this position offers a greater emphasis on project management, brand management, and event marketing
- Career progression in this role may lead to opportunities in the broader mobile industry or within the GSMA's other departments
ASSUMPTION: This role offers a unique blend of marketing, project management, and event marketing, with a focus on creating positive social impact.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new round of the GSMA Innovation Fund
- Creating and managing a virtual event to showcase the GSMA Innovation Fund's grantees and their impact
- Updating the GSMA Innovation Fund website to reflect the latest grantees and their projects
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader GSMA Innovation Fund team and the M4D Marketing team?
- What opportunities are there for professional development and growth within the GSMA?
- How does the GSMA support work-life balance for its employees?
- What is the GSMA's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions will help you better understand the role, the team, and the GSMA's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've managed successfully
- Research the GSMA Innovation Fund and its mission to demonstrate your understanding and enthusiasm for the role
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
