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Marketing Manager - Gunwharf Quays

Landsec
Full-time
On-site
Portsmouth, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Gunwharf Quays

πŸ”Ή Company: Landsec

πŸ”Ή Location: Portsmouth, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-15

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days on-site at Gunwharf Quays)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the delivery of Gunwharf Quays' annual marketing strategy
  • Driving fame, footfall, and digital growth through media, social media, PR, and events
  • Collaborating with internal teams and external agencies to deliver brand storytelling and compelling activations
  • Working with local brands, cultural partners, BIDs, councils, and tourism affiliates
  • Contributing to central marketing strategy development through consumer insight and reporting

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on local engagement and community collaboration.

πŸ“‹ Key Responsibilities

βœ… Supporting the implementation of the local marketing strategy across campaigns, promotions, PR, events, digital platforms, and social media

βœ… Collaborating with internal teams and external agencies to deliver brand storytelling and compelling activations

βœ… Being based at Gunwharf Quays three days a week to engage with the centre’s live activity and capture authentic, real-time content

βœ… Coordinating digital and social coverage of openings, events, and everyday experiences to elevate brand engagement

βœ… Maintaining and updating the site website and digital content calendars, ensuring occupier listings, promotions, and local stories are current, engaging, and aligned with the destination’s experience

βœ… Monitoring key performance metrics, analyzing the impact of marketing activity, and contributing insight to central reporting and strategy development

βœ… Liaising with Retail Managers and occupiers to promote offers, drive participation in campaigns, and support brand partner forums

βœ… Building strong relationships with local stakeholders through regular updates and collaboration

βœ… Working with PR agencies and creative partners to promote site-level events, openings, and campaign priorities, supporting the development and delivery of disruptive, high-impact creative moments and media outreach

βœ… Establishing links with councils, BIDs, tourist boards, transport providers, and community organizations to explore co-branded opportunities and enhance local relevance

βœ… Supporting centre and agency teams in executing commercial events and agreed promotions in line with health and safety requirements

βœ… Assisting in delivering national multi-site initiatives and campaigns, and providing updates during asset meetings

βœ… Presenting marketing performance at weekly operational and monthly asset meetings

βœ… Helping manage central marketing enquiries via shared inbox and supporting initiatives led by Guest Proposition, GX, and Community Managers

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, with a focus on driving local engagement and brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in B2C marketing with a track record of ROI

Required Skills:

  • Experience in social media: content gathering and planning
  • Experience in delivering events and activations

Preferred Skills:

  • Experience in the real estate industry
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in B2C marketing, event management, and social media content creation are strongly encouraged to apply. Familiarity with the real estate industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in the UK)

Benefits:

  • Performance-based annual bonus plan
  • 25 days annual leave (plus bank holidays) rising to 27 days after 2 years, with the option to purchase up to 10 additional days each year, and an additional three-day December festive break
  • Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution
  • Private medical insurance, Health Cash Plan, Life assurance, and income protection
  • Enhanced maternity, adoption, and shared parental leave policies
  • Two different share plans enabling you to share in the success you will help to build
  • Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay, with Landsec topping up by 20%
  • Employee assistance programme, digital GP, cycle to work scheme, mindfulness app, and health app supporting fertility and menopause

Working Hours: 37.5 hours per week, with flexibility to work from home for up to 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the UK. Actual salary may vary depending on the candidate's skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate

Company Size: 501-1,000 employees

Founded: 1944

Company Description:

  • Landsec is built on places that stand the test of time, creating value for both the business and the communities connected to it
  • The company specializes in property investment, management, and development, with a focus on commercial real estate and finance
  • Landsec aims to shape places that meet the needs of a changing world, continually adapting to create opportunities and enhance quality of life

Company Specialties:

  • Property Investment
  • Management and Development
  • Commercial Real Estate
  • Finance

Company Website: landsec.com

ASSUMPTION: Landsec is a well-established real estate company with a strong focus on creating value through strategic property investment, management, and development.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: Reports to the National Planning Manager

Work Arrangement: Hybrid (3 days on-site at Gunwharf Quays, 2 days remote)

Growth Opportunities:

  • Potential to progress to a senior marketing role within the company
  • Opportunities to work on national multi-site initiatives and campaigns
  • Chance to develop skills in real estate marketing and community engagement

ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to develop specialized skills in real estate marketing.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site at Gunwharf Quays, 2 days remote)

Office Location(s): Gunwharf Quays, Portsmouth

Geographic Context:

  • Portsmouth is a vibrant waterfront city with a rich history and a growing cultural scene
  • The Gunwharf Quays development is a popular shopping and dining destination, with a mix of high-street and independent retailers
  • The city is well-connected by public transport, with easy access to London and other major cities

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work from home for up to 2 days per week

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, with the opportunity to engage with the local community and stakeholders at Gunwharf Quays.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Face-to-face interview with the National Planning Manager and a member of the marketing team
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Event management and stakeholder engagement
  • Consumer insight and data analysis
  • Cultural fit and alignment with Landsec's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience, event management skills, and social media content creation
  • Prepare examples of successful marketing campaigns or events you have managed, demonstrating your ability to drive ROI and engage stakeholders
  • Research Landsec's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Marketing Manager, B2C Marketing, Event Management, Social Media, Campaign Development, Stakeholder Engagement, Consumer Insight, Real Estate Marketing

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's marketing strategy, event management, and stakeholder engagement skills, as well as their cultural fit with Landsec.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Event management software (e.g., Eventbrite, Cvent)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: Familiarity with Microsoft Office Suite, social media platforms, event management software, and marketing automation tools is essential for this role. Experience with CRM software is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaborative
  • Inclusive
  • Responsible
  • Commercial
  • Innovative

Work Style:

  • Results-driven
  • Creative and strategic thinker
  • Strong communicator and collaborator
  • Adaptable and resilient
  • Comfortable working in a hybrid environment

Self-Assessment Questions:

  • How do your personal values align with Landsec's company values?
  • How do you approach building and maintaining strong relationships with stakeholders in a hybrid work environment?
  • How do you balance strategic planning with hands-on execution in your marketing approach?

ASSUMPTION: Landsec values candidates who are collaborative, inclusive, responsible, commercial, and innovative, with a strong focus on results-driven, creative, and strategic thinking. Candidates should be comfortable working in a hybrid environment and demonstrate strong communication and collaboration skills.

⚠️ Potential Challenges

  • Balancing strategic planning with hands-on execution in a hybrid work environment
  • Engaging with local stakeholders and community partners to drive brand awareness and footfall
  • Managing multiple marketing channels and campaigns simultaneously
  • Adapting to the unique needs and dynamics of the Gunwharf Quays development and its occupiers

ASSUMPTION: This role presents challenges in balancing strategic planning with hands-on execution, engaging with local stakeholders, and managing multiple marketing channels and campaigns. Candidates should be adaptable, resilient, and comfortable working in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Marketing Manager roles in the real estate industry, this position places a greater emphasis on local engagement, community collaboration, and event management
  • Unlike other roles, this position requires a hybrid work arrangement, with 3 days on-site at Gunwharf Quays and 2 days remote
  • Career progression in this role may involve moving into a senior marketing role within the company or transitioning to a role focused on national multi-site initiatives and campaigns

ASSUMPTION: This role differs from other Marketing Manager positions in the real estate industry in its focus on local engagement, community collaboration, and event management, as well as its hybrid work arrangement. Career progression in this role may involve moving into a senior marketing role or transitioning to a role focused on national multi-site initiatives and campaigns.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new retail outlet at Gunwharf Quays, including event planning, PR, and social media promotion
  • Collaborating with local cultural partners to create co-branded events and promotions that enhance Gunwharf Quays' local relevance and brand awareness
  • Analyzing consumer behavior data to inform marketing strategy and drive ROI for Gunwharf Quays' occupiers

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing campaigns, collaborate with local stakeholders, and analyze consumer behavior data to drive ROI and enhance brand awareness.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing strategy for Gunwharf Quays and how this role contributes to its implementation?
  • How does the National Planning Manager support the marketing team, and what is the team's dynamic like?
  • What opportunities are there for career growth and development within the marketing team and the company as a whole?
  • How does Landsec approach community engagement and collaboration with local stakeholders, and how does this role contribute to that effort?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, the company's culture, and the opportunities for career growth and development. They also provide insight into the company's approach to community engagement and performance measurement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Landsec Careers portal
  • Tailor your resume and cover letter to highlight your relevant marketing experience, event management skills, and social media content creation
  • Prepare examples of successful marketing campaigns or events you have managed, demonstrating your ability to drive ROI and engage stakeholders
  • Research Landsec's company values and be prepared to discuss how your personal values align with theirs
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.