Marketing Manager H/F

📌 Core Information

🔹 Job Title: Marketing Manager H/F

🔹 Company: Mattel

🔹 Location: Bagneux, Île-de-France, France

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-04

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading local marketing strategies to gain market share in the doll category
• Managing a team of three Brand Managers
• Overseeing the deployment of marketing strategies and media plans
• Collaborating with internal and external stakeholders
• Analyzing market dynamics and consumer behavior to inform decision-making

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Pilot the doll category in the French market to achieve growth and profitability

✅ Develop expertise in the market, sales dynamics, and consumer behavior to identify opportunities and mitigate risks

✅ Collaborate with various services to implement franchise content and products

✅ Oversee the portfolio strategy and A&P strategies, as well as media plans

✅ Monitor operational results and initiative effectiveness, taking corrective action as needed

✅ Foster a culture of questioning the status quo within the team

✅ Develop the team, provide leadership, and ensure engagement

ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day execution to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2 years of team management experience in a commercial/marketing environment, preferably in the toy, consumer goods, or licensing industries

Required Skills:

• Proven experience in a similar international matrix organization
• Ability to set priorities, bring new ideas, improve processes, and take corrective action
• Global vision
• Digital marketing knowledge
• Strong leadership and team motivation skills

Preferred Skills:

• Fluency in English and French
• Strong analytical skills
• Excellent communication and influencing skills

ASSUMPTION: Candidates with experience in the toy industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in France)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Mattel products
• Opportunities for professional development and growth

Working Hours: Full-time (35 hours/week), Monday to Friday, with flexibility for specific projects or events

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry

Company Size: Mattel has 10,001+ employees worldwide, providing ample opportunities for growth and collaboration

Founded: 1945, with a rich history and iconic brand portfolio

Company Description:

• Mattel empowers generations to explore the wonder of childhood and reach their full potential through its portfolio of iconic brands
• The company treats play as a language and speaks to consumers authentically by representing the world as they see and imagine it
• Mattel engages consumers through toys, content, consumer products, digital, and live experiences, collaborating with leading retail and ecommerce companies

Company Specialties:

• Toys and Entertainment

Company Website: https://about.mattel.com/

ASSUMPTION: Mattel's large size and extensive brand portfolio offer diverse career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a team of three Brand Managers

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or events

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expansion into other departments or functions within the organization
• International assignments or expatriate opportunities, given Mattel's global presence

ASSUMPTION: This role offers a clear path for career progression and the opportunity to work on high-impact projects that drive business results.

🌍 Location & Work Environment

Office Type: Mattel's Bagneux office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): 40 avenue Aristid Briand - Immeuble le Network 1, Bagneux, France

Geographic Context:

• Bagneux is located in the southern suburbs of Paris, offering easy access to the city center and other major transportation hubs
• The region is home to a diverse range of industries, providing ample opportunities for networking and collaboration
• Bagneux offers a mix of urban and suburban living, with a variety of housing options and amenities

Work Schedule: Full-time, with flexibility for specific projects or events

ASSUMPTION: The Bagneux office provides a dynamic and engaging work environment, with easy access to Paris and its many cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Digital marketing knowledge and expertise
• Language skills (English and French)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past accomplishments in marketing strategy, team management, and market analysis
• Research Mattel's brand portfolio and industry trends to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Marketing strategy, team management, market analysis, consumer behavior, digital marketing, franchise content, A&P strategies, media plans, operational results, initiative effectiveness, leadership, engagement

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., CRM, marketing analytics platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity is our superpower
• We empower generations to explore the wonder of childhood and reach their full potential
• We treat play as if the future depends on it – because it does

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Performance-driven and results-focused

Self-Assessment Questions:

• Do you have a proven track record of driving marketing strategies that deliver results?
• Are you comfortable managing a team and fostering a culture of collaboration and innovation?
• Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects simultaneously?

ASSUMPTION: Mattel values candidates who are creative, collaborative, and passionate about the power of play to inspire and empower children.

⚠️ Potential Challenges

• Managing a team in a matrix organization may require strong communication and influencing skills
• Working in a fast-paced, dynamic environment may present challenges in balancing multiple priorities and projects
• The competitive nature of the toy industry may require continuous adaptation and innovation to maintain market share
• The role may involve occasional travel to attend industry events or collaborate with other Mattel offices

ASSUMPTION: Success in this role requires strong leadership, adaptability, and a strategic mindset to navigate potential challenges and drive results.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on the doll category and the unique dynamics of the toy industry
• Mattel's large brand portfolio and global presence offer opportunities for career growth and development not typically found in smaller organizations
• Career paths in marketing at Mattel may lead to senior roles within the marketing department or broader management positions within the organization

ASSUMPTION: This role offers a unique blend of strategic marketing, team management, and industry-specific expertise, setting it apart from similar positions in other companies.

📝 Sample Projects

• Developing and implementing a marketing strategy to launch a new doll line in the French market
• Conducting market research and analysis to identify trends and opportunities in the doll category
• Collaborating with cross-functional teams to create and execute integrated marketing campaigns for existing doll brands

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the marketing manager role at Mattel.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Mattel support the professional development and growth of its marketing managers?
• What are the most significant challenges facing the doll category in the French market, and how can this role address them?
• How does Mattel foster a culture of innovation and creativity within its marketing teams?
• What opportunities exist for collaboration and knowledge-sharing with other Mattel offices and departments?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/MattelInc/744000063224565-marketing-manager-h-f
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past accomplishments in marketing strategy, team management, and market analysis
• Research Mattel's brand portfolio and industry trends to demonstrate your enthusiasm and understanding of the company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.