📌 Core Information
🔹 Job Title: Marketing Manager (H/F) - CDI
🔹 Company: Hyundai Motor Europe GmbH
🔹 Location: La Garenne-Colombes, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Genesis, Hyundai's luxury vehicle brand, in France.
- Collaborating with cross-functional teams to launch new models and ensure competitive pricing.
- Managing local communication strategies and digital presence to enhance Genesis' image and sales.
- Coordinating with agencies and sales teams to ensure effective marketing campaigns and lead conversion.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in the automotive industry, preferably with a focus on premium or luxury vehicles.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for Genesis in France, ensuring brand consistency and market relevance.
✅ Collaborate with cross-functional teams to launch new models and ensure competitive pricing, considering regulatory requirements and margins.
✅ Manage local communication strategies and digital presence to enhance Genesis' image and sales, including press relations and event management.
✅ Coordinate with agencies and sales teams to ensure effective marketing campaigns and lead conversion, working closely with CRM/PRM teams.
✅ Monitor market trends, competitors, and customer feedback to inform strategic decisions and maintain Genesis' competitive edge.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent in business, marketing, or a related field (Bac+5)
Experience: Proven experience (5-10 years) in marketing, preferably within the automotive industry, with a focus on premium or luxury vehicles
Required Skills:
- Deep understanding of the French automotive market and its trends
- Proven ability to develop and implement successful marketing strategies
- Strong analytical skills and data-driven decision-making
- Excellent communication skills in French and English
- Ability to work effectively in a cross-functional team and collaborate with various stakeholders
- Proven experience in managing agencies and external partners
Preferred Skills:
- Experience with CRM/PRM systems
- Knowledge of the Genesis brand and its competitors
- Familiarity with the French luxury market
ASSUMPTION: Candidates with experience in marketing for premium or luxury automotive brands are strongly preferred, as this role requires a nuanced understanding of the target audience and market dynamics.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and experience level)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Hyundai vehicles
- Opportunities for professional development and career growth
Working Hours: Full-time (35 hours/week), with flexibility for occasional overtime and travel
ASSUMPTION: Salary range is estimated based on market research and experience level, as the original job listing did not provide salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Hyundai is a global automotive manufacturer with a strong presence in Europe, focusing on innovation, sustainability, and customer experience.
Company Size: Hyundai Motor Europe GmbH has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Hyundai was founded in 1967, with Hyundai Motor Europe GmbH established in 2000. The company has a rich history and a strong commitment to future mobility.
Company Description:
- Hyundai is a progressive, customer-focused automotive manufacturer, known for its innovative and sustainable vehicles.
- The company fosters a dynamic and challenging work environment, encouraging employees to think without barriers and explore every possibility.
- Hyundai is committed to accelerating its pace in Europe, with 75% of the cars sold in Europe designed, engineered, and built there.
Company Specialties:
- Automotive manufacturing and sales
- Marketing and customer experience
- Aftersales services
- IT, design, and innovation
Company Website: http://www.hyundai.com/eu
ASSUMPTION: Hyundai's focus on innovation, sustainability, and customer experience is reflected in its company culture and values.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and career advancement within Hyundai's marketing department.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing for Genesis France and works closely with cross-functional teams, including sales, planning, and product teams.
Work Arrangement: This role is on-site, with regular travel within the Genesis network required. Occasional overtime may be necessary to meet project deadlines.
Growth Opportunities:
- Progression to a senior marketing role within Hyundai or Genesis
- Expansion of responsibilities to cover additional markets or product lines
- Development of leadership and management skills through team coordination and collaboration
ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition, as Hyundai continues to expand its presence in Europe and beyond.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with a focus on employee well-being and productivity
Office Location(s): La Garenne-Colombes, Île-de-France, France
Geographic Context:
- La Garenne-Colombes is located in the western suburbs of Paris, offering easy access to the city and its amenities
- The region is home to a diverse and multicultural population, providing a rich talent pool and customer base
- France is a major automotive market, with a strong focus on luxury and premium vehicles
Work Schedule: Standard office hours (9:00 AM - 6:00 PM) with flexibility for occasional overtime and travel
ASSUMPTION: The work environment at Hyundai is dynamic, collaborative, and focused on innovation, with a strong emphasis on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or video interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing for Genesis France
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional team collaboration
- Communication and presentation skills
- Adaptability and problem-solving
Application Tips:
- Highlight relevant experience in marketing, with a focus on premium or luxury automotive brands
- Demonstrate a strong understanding of the French automotive market and its trends
- Showcase your ability to develop and implement successful marketing strategies
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Marketing strategy, product launch, market analysis, digital marketing, communication, CRM, sales collaboration, event management, press relations, competitive analysis, pricing strategy, team coordination, B2B marketing, B2C marketing, agility, innovation
ASSUMPTION: Hyundai's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM/PRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing strategies and campaigns implemented by the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Progressive mindset
- Can-do attitude
- Clear vision for a zero-emission society
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a successful marketing campaign you've led, and how you adapted to challenges or setbacks?
- How do you balance the need for creativity and innovation with the requirement to meet specific business objectives?
ASSUMPTION: Hyundai values candidates who are innovative, adaptable, and committed to driving the future of mobility through their work.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their priorities
- Adapting to a dynamic and fast-paced work environment
- Keeping up with the latest marketing trends and technologies
- Ensuring consistent brand messaging across various channels and touchpoints
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in the automotive industry, with a focus on premium or luxury vehicles
- However, this role is unique in its focus on the Genesis brand, Hyundai's luxury vehicle division, and the specific market dynamics of the French automotive industry
- Career progression in this role may lead to senior marketing positions within Hyundai or Genesis, or to other related roles within the automotive industry
ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on the Genesis brand and the French automotive market sets it apart.
📝 Sample Projects
- Developing and implementing a marketing strategy for the launch of a new Genesis model in France
- Conducting market research to identify trends and opportunities in the French luxury automotive market
- Managing a team of external agencies to create and execute a successful marketing campaign for Genesis
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- How does Hyundai support the growth and development of its marketing team members?
- Can you describe the company's approach to innovation and sustainability in the automotive industry?
- How does Hyundai measure the success of its marketing campaigns, and what metrics are most important for this role?
- What are the biggest challenges facing the automotive industry in France, and how does Hyundai plan to address them?
- How does Hyundai foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to provide insight into Hyundai's company culture, values, and priorities, as well as the specific requirements and expectations of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official job listing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
