📌 Core Information
🔹 Job Title: Marketing Manager H/F en CDD
🔹 Company: Mattel
🔹 Location: Bagneux, Île-de-France, France
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Piloting local marketing strategies and plans to gain market share in the doll category
- Ensuring sustainable profitable growth
- Managing a team of 3 Brand Managers
- Overseeing the deployment and management of A&P strategies and media plans
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Pilot the doll category in the French market
✅ Develop expertise in the market, sales dynamics, and buyer behavior to create opportunities and mitigate risks
✅ Adopt a franchise approach, including content placement and products, through cross-functional collaboration
✅ Manage the portfolio strategy
✅ Deploy and manage A&P strategies and media plans
✅ Monitor operational results and initiative effectiveness, taking corrective action as needed
✅ Challenge the status quo within the team
✅ Develop the team, provide leadership, and foster engagement
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a strong focus on driving growth and market share.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum of 2 years of team management experience in a commercial/marketing environment, preferably in the toy industry or consumer goods
Required Skills:
- Proven experience in a large, matrixed international organization
- Ability to set priorities, bring new ideas, improve processes, and take action as needed
- Global vision
- Digital knowledge
- Ability to inspire and motivate the team, guiding it effectively and efficiently
Preferred Skills:
- Experience in the toy industry or consumer goods
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field is likely expected for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level marketing manager in France)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing manager in France. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys and Entertainment)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1945
Company Description:
- Mattel is a leading global toy and family entertainment company
- Owns iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl
- Engages consumers through toys, content, consumer products, digital, and live experiences
Company Specialties:
- Toy manufacturing and design
- Brand management and licensing
- Entertainment and content creation
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel is a well-established company with a strong global presence and a diverse portfolio of iconic brands.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, full-time (35 hours/week)
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on high-profile brands and campaigns
- Chance to gain experience in a large, matrixed organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Bagneux, Île-de-France, France
Geographic Context:
- Bagneux is a suburb of Paris, located in the southern part of the Île-de-France region
- The office is easily accessible by public transportation
- The area offers a mix of urban and suburban living
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is likely dynamic, collaborative, and fast-paced, reflecting the nature of the toy and entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder engagement
- Language skills (French and English)
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of the toy industry and Mattel's brand portfolio
- Prepare examples of your marketing strategies, campaign successes, and team management experiences
ATS Keywords: Marketing, Brand Management, Team Leadership, Strategic Planning, A&P Strategies, Media Plans, Market Analysis, Sales Dynamics, Buyer Behavior, Consumer Goods, Toy Industry
ASSUMPTION: The application process may involve several rounds of interviews, with a focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and departmental needs.
👔 Cultural Fit Considerations
Company Values:
- Creativity is our superpower
- We collaborate
- We innovate
- We execute
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Performance-driven and results-oriented
Self-Assessment Questions:
- How do you embody Mattel's core values in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and consumer behavior in the toy and entertainment industry?
ASSUMPTION: Mattel values candidates who are creative, collaborative, innovative, and results-driven, with a strong understanding of the toy and entertainment industry.
⚠️ Potential Challenges
- Managing a team in a matrixed organization with multiple stakeholders
- Balancing strategic planning with tactical execution
- Keeping up with the fast-paced and ever-evolving toy and entertainment industry
- Working in a competitive and dynamic market
ASSUMPTION: This role may present challenges related to managing multiple stakeholders, balancing strategic and tactical responsibilities, and staying current in a fast-paced industry.
📈 Similar Roles Comparison
- This role is more focused on local market strategy and team management than global brand strategy
- It offers more exposure to cross-functional collaboration and stakeholder engagement than a more specialized marketing role
- Career progression may be more focused on leadership and management tracks than functional expertise
ASSUMPTION: This role offers a unique blend of strategic, tactical, and management responsibilities, with opportunities for professional growth and development within a large, established organization.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive sales for a specific doll brand
- Conducting market research to identify consumer trends and preferences in the doll category
- Managing a team to execute a product launch event or trade show presence
ASSUMPTION: Sample projects may involve market research, campaign development and execution, team management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the doll category in France?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as product development and sales?
- What opportunities are there for professional development and growth within the marketing department or broader organization?
- How does Mattel support work-life balance for its employees?
ASSUMPTION: Key questions should focus on understanding the role's strategic context, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your marketing strategies, campaign successes, and team management experiences
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
