- Job Title: Marketing Manager, Haul
- Company: Amazon
- Location: Seattle, Washington, United States
- Job Type: On-site
- Category: Marketing
- Date Posted: June 23, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Owning the strategy, execution, and optimization of site merchandising across Haul
- Managing campaigns from end-to-end, including creative processes, targeting, planning, execution, reporting, and optimization
- Leveraging data to drive decision making and boost customer engagement
- Collaborating across marketing, creative, and tech teams to shape the future of discovery on Amazon's dynamic retail platform
*ASSUMPTION: This role requires a strong bias for action, prioritization skills, and the ability to thrive in a fast-paced environment. It also assumes familiarity with GenAI applications for content and copy.*
📋 Key Responsibilities
- Own campaigns from end-to-end, managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization
- Prioritize tasks and remove project blockers
- Own weekly, monthly, and quarterly reporting on the state of initiatives
- Leverage data to drive decision making and determine improvements
- Collaborate with cross-functional teams to establish strong partnerships and achieve results
*ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, flexibility, and the ability to produce results in a fast-paced environment.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 2+ years of professional non-internship marketing experience
- Required Skills:
- Proficiency in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing, and digital advertising
- Familiarity with GenAI applications for content and copy
- Strong organizational skills and the ability to thrive in a fast-paced environment
- Preferred Skills:
- Knowledge of HTML, XML, and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
*ASSUMPTION: This role requires a strong foundation in marketing principles and a proven track record of driving results in a fast-paced environment.*
💰 Compensation & Benefits
- Salary Range: $58,500 - $125,100 per year (based on location and experience)
- Benefits:
- Medical, financial, and other benefits (including equity and sign-on payments)
- Working Hours: Full-time, 40 hours per week
*ASSUMPTION: The salary range provided is based on Amazon's compensation structure and market data for similar roles in the Seattle area.*
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and retail
- Company Size: 10,001+ employees
- Founded: 1994
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Company Specialties: E-commerce, retail, operations, and internet services
📊 Role Analysis
- Career Level: Mid-level marketing manager
- Reporting Structure: This role reports directly to the Haul team lead and collaborates with cross-functional teams, including marketing, creative, and tech
- Work Arrangement: On-site, full-time position
- Growth Opportunities:
- Potential to grow within the marketing department or explore other opportunities within Amazon
- Chance to shape the future of discovery on Amazon's dynamic retail platform
*ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse range of business units.*
🌍 Location & Work Environment
- Office Type: Corporate office environment
- Office Location: Seattle, Washington, United States
- Geographic Context: Seattle is a major tech hub with a vibrant culture and a high cost of living. The city offers numerous amenities, including parks, museums, and a thriving food scene.
- Work Schedule: Full-time, 40 hours per week, with potential for overtime during peak periods
*ASSUMPTION: This role assumes a standard full-time workweek, with the potential for additional hours during peak periods, such as major sales events or campaign launches.*
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screen, on-site interview, and final decision
- Key Assessment Areas:
- Problem-solving skills and ability to think strategically
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Familiarize yourself with Amazon's leadership principles and be prepared to discuss how you embody them
*ASSUMPTION: The application process for this role is subject to change and may vary depending on the hiring manager's preferences and the current hiring landscape at Amazon.*
🛠️ Tools & Technologies
- Excel or Tableau (for data manipulation and analysis)
- Amazon's internal marketing and advertising platforms
- GenAI applications for content and copy
*ASSUMPTION: This role assumes proficiency in using Excel or Tableau for data manipulation and analysis, as well as familiarity with Amazon's internal marketing and advertising platforms.*
👔 Cultural Fit Considerations
- Company Values: Customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Work Style: Fast-paced, collaborative, and data-driven
- Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- How do you stay organized and prioritize tasks in a fast-paced environment?
- How do you use data to drive decision making and improve results?
*ASSUMPTION: This role assumes a strong cultural fit with Amazon's customer-centric and data-driven approach to business.*
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires strong organizational skills and the ability to adapt to change
- Balancing multiple projects and priorities, with a need to prioritize and remove project blockers
- Collaborating with cross-functional teams to establish strong partnerships and achieve results
*ASSUMPTION: These challenges are inherent to the role and require a proactive, organized, and adaptable candidate to succeed.*
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the e-commerce and retail industries, but it is unique in its focus on the Haul shopping experience and Amazon's dynamic retail platform
- The role requires a strong understanding of data analysis and interpretation, as well as the ability to leverage data to drive decision making and improve results
- Career progression in this role may involve moving into senior marketing management or exploring other opportunities within Amazon's diverse business units
*ASSUMPTION: This role offers a unique opportunity to shape the future of discovery on Amazon's dynamic retail platform, with significant growth potential for the right candidate.*
📝 Sample Projects
- Developing and executing a campaign to promote a new product launch on Haul
- Analyzing customer data to identify trends and opportunities for improving the Haul shopping experience
- Collaborating with cross-functional teams to create targeted marketing content that resonates with customers
*ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.*
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Amazon measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
*ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company culture, as well as assess your fit for the position.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://www.amazon.jobs/en/jobs/3016096)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Familiarize yourself with Amazon's leadership principles and be prepared to discuss how you embody them
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
