📌 Core Information
🔹 Job Title: Marketing Manager - Hawthorn East
🔹 Company: Coles Group
🔹 Location: Hawthorn East, Melbourne, VIC 3123, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading loyalty campaign delivery and digital engagement strategies
- Optimizing campaign performance through insights and analytics
- Collaborating with cross-functional teams to improve the loyalty experience
- Providing leadership and coaching to Campaign Managers
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to drive customer engagement and improve the loyalty experience across multiple channels.
📋 Key Responsibilities
✅ Drive customer engagement strategies across owned, paid, and earned channels
✅ Own the Coles loyalty email calendar and nomination process
✅ Lead weekly campaign performance reporting and social sentiment analysis
✅ Optimize digital engagement and campaign performance through insights
✅ Partner with Flybuys, Smith St, Central Ops, and Marketing to improve the loyalty experience in-store and online
✅ Provide dotted-line leadership and coaching to 3 Campaign Managers
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in CRM, loyalty, or digital marketing (retail/consumer preferred)
Required Skills:
- Proven experience in email performance, campaign delivery, and digital engagement
- Strong analytical skills and strategic thinking
- Stakeholder savvy with cross-functional influence
- Confident communicator and capable coach
- Resilience and proactivity under pressure
Preferred Skills:
- Experience in the retail or consumer sector
- Fluency in data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates with experience in retail or consumer marketing and a strong track record in driving customer engagement through digital channels are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Estimated, based on industry standards for a Marketing Manager role with 7+ years of experience)
Benefits:
- Flexible working options
- Office perks (e.g., gym, fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub)
- 5% discount on supermarket and liquor purchases (with additional periods of double discount)
- Reward through recognition program (mythanks)
- Opportunities for learning and development
- Paid parental leave
- Annual team member share plan offer
Working Hours: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. Actual compensation may vary based on factors such as performance, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on supermarkets and convenience stores
Company Size: 10,001+ employees, providing a large and diverse workforce with ample opportunities for growth and development
Founded: 1914, with a rich history and strong brand recognition in Australia
Company Description:
- Coles Group is home to some of Australia’s iconic and most trusted brands
- Employs over 115,000 team members across various roles and locations
- Committed to providing leading food, drink, and home solutions that are delicious, sustainable, and healthy for customers
Company Specialties:
- Retail
- Customer Service
- Buying
- Merchandise
- Retail Marketing
- Supply Chain Logistics
- Store Development
- Retail Operations
- Multichannel Retail
- Customer Insights and Loyalty
- Retail Technology
- Financial Services
- Supermarkets
- Food & Beverage
- Technology
- Digital
Company Website: colescareers.com.au
ASSUMPTION: Coles Group offers a dynamic and inclusive work environment, with a strong focus on customer satisfaction and team member development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing team and broader organization
Reporting Structure: This role reports directly to the Marketing Manager and may have dotted-line responsibility for Campaign Managers
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing team
- Expansion into related fields, such as customer insights, digital marketing, or retail operations
- Development of leadership and coaching skills through managing and mentoring team members
ASSUMPTION: This role offers a unique opportunity to make a significant impact on customer engagement and loyalty for one of Australia's most iconic brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and facilities
Office Location(s): 800-838 Toorak Rd, Hawthorn East, Melbourne, VIC 3123, Australia
Geographic Context:
- Hawthorn East is an inner-eastern suburb of Melbourne, located approximately 10 kilometers east of the CBD
- The area is well-serviced by public transportation, with easy access to trams, trains, and buses
- Hawthorn East offers a mix of residential, commercial, and retail spaces, with a range of cafes, restaurants, and shops
Work Schedule: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The Hawthorn East location offers a convenient and accessible work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Communication and stakeholder management abilities
- Leadership and coaching potential
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Coles Group's business and marketing strategies
- Prepare examples of your past achievements in driving customer engagement and loyalty
ATS Keywords: Customer engagement, loyalty marketing, campaign delivery, digital engagement, email performance, analytics, stakeholder management, leadership, coaching
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with a strong strategic mindset, analytical skills, and proven experience in driving customer engagement and loyalty.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Tableau or other data visualization tools
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign management, data analysis, and customer engagement.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team
- Own It
- Do The Right Thing
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have strong communication skills and the ability to influence stakeholders?
- Are you committed to delivering exceptional customer experiences and driving business results?
ASSUMPTION: Coles Group values a diverse and inclusive workforce, with a strong focus on customer satisfaction, team collaboration, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working effectively under pressure and tight deadlines
- Adapting to a fast-paced and evolving retail environment
- Balancing strategic thinking with day-to-day campaign management tasks
ASSUMPTION: Success in this role requires strong organizational skills, resilience under pressure, and the ability to adapt to change in a dynamic retail environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position in a retail or consumer goods company
- Unlike other roles, this position focuses specifically on loyalty marketing and customer engagement strategies
- Career progression may involve moving into a senior leadership role within the marketing team or expanding into related fields, such as customer insights or digital marketing
ASSUMPTION: This role offers a unique opportunity to specialize in loyalty marketing and customer engagement, with potential for growth and development within a large and diverse organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer engagement and loyalty
- Analyzing campaign performance data to optimize digital engagement and improve customer experience
- Collaborating with cross-functional teams to enhance the loyalty experience in-store and online
ASSUMPTION: Success in this role requires a strong understanding of customer behavior, data analysis, and campaign management, as well as the ability to work effectively with diverse teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader marketing strategy and company goals?
- What are the key priorities for this role in the first 90 days?
- How does Coles Group support the growth and development of its marketing team members?
- What are the most challenging aspects of working in a fast-paced retail environment, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in driving customer engagement and loyalty
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
