🔹 Job Title: Marketing Manager, Health Systems Marketing Strategy - Vaccines
🔹 Company: GSK
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong strategic thinker with experience in healthcare marketing, preferably with exposure to provider systems or value-based care. Familiarity with health system customer segments, population health priorities, and quality measurement frameworks is a plus.
✅ Shape and execute a cohesive marketing strategy that aligns the vaccine portfolio with the goals of U.S. health systems
✅ Partner with brand teams to embed health system insights and customer needs into annual and long-range brand planning
✅ Lead development of key strategic narratives for Field and HQ strategy that position the vaccine portfolio as a driver of system-level outcomes
✅ Act as the central point of coordination between brand marketing, market access, field strategy, and medical affairs to deliver a unified experience for system customers
✅ Facilitate brand team alignment on messaging, resource needs, and tactical execution specific to health systems
✅ Partner with analytics and segmentation teams to identify and prioritize high-opportunity systems based on market dynamics, VBC readiness, and public health goals
✅ Translate customer segmentation into actionable marketing plans and tailored field strategies
✅ Develop and execute omnichannel marketing campaigns targeted to health system stakeholders
✅ Design content and resources that demonstrate vaccine portfolio value across populations, clinical roles, and care settings
✅ Lead creation of system-facing value communication tools, including population health impact models, quality improvement guides, and brand-integrated education platforms
✅ Ensure marketing materials resonate with multiple stakeholders: clinical leadership, population health teams, pharmacy, and quality improvement executives
✅ Ensure seamless integration of new vaccine launches into the broader health system strategy
✅ Collaborate with launch and lifecycle teams to create customer-centric messages that reinforce the role of vaccines in long-term prevention
✅ Define KPIs and track health system marketing effectiveness across touchpoints
✅ Synthesize field insights and customer feedback to optimize marketing strategy and execution
ASSUMPTION: This role involves a high degree of collaboration and cross-functional coordination, requiring strong communication, collaboration, and project management skills.
Education: Bachelor’s degree in Marketing, Business, Public Health, or a related field
Experience: 3+ years of experience in healthcare/pharmaceutical marketing, preferably with exposure to provider systems or value-based care
Required Skills:
Preferred Skills:
ASSUMPTION: While an MBA or MPH is preferred, candidates with a strong strategic mindset and relevant healthcare marketing experience will also be considered.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the pharmaceutical industry in the Philadelphia area)
Benefits:
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Global), with a significant presence in the Philadelphia area
Founded: 1715 (as a merger of several pharmaceutical companies)
Company Description:
Company Specialties:
Company Website: www.gsk.com
ASSUMPTION: GSK's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Vaccines Marketing team lead and collaborates with brand teams, market access, field strategy, and medical affairs
Work Arrangement: On-site, with flexibility for the role
Growth Opportunities:
ASSUMPTION: GSK's size and diverse portfolio provide ample opportunities for career growth and development.
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): 5 Crescent Drive, Philadelphia, Pennsylvania PA 19112, USA
Geographic Context:
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role
ASSUMPTION: The Philadelphia office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Healthcare marketing, strategic planning, cross-functional collaboration, customer segmentation, omnichannel marketing, performance tracking, pharmaceutical industry, vaccines
ASSUMPTION: GSK's application process is designed to assess candidates' strategic thinking, collaboration, and communication skills, as well as their relevant marketing experience.
ASSUMPTION: Familiarity with relevant marketing tools and technologies is expected, but GSK provides training and support to help employees develop their skills.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: GSK values candidates who are patient-focused, transparent, respectful, and results-oriented, with a strong work ethic and a growth mindset.
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a focus on continuous learning and development.
ASSUMPTION: This role offers unique opportunities for career growth and development within GSK's diverse portfolio and global organization.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring a strong understanding of health system customer segments and population health priorities.
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's strategic context and GSK's commitment to employee development and success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.