Marketing Manager - Healthcare

📌 Core Information

🔹 Job Title: Marketing Manager - Healthcare

🔹 Company: Ecolab

🔹 Location: Vimercate, Italy

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing programs to support sales growth and profitability
• Developing customer insights and market knowledge through regular VOC, field visits, and industry associations
• Collaborating with various functions, including Sales, Finance, R&D, and Scientific Marketing, to ensure effective product launches and marketing strategies
• Driving a total solution for senior C-suite stakeholders within the Healthcare environment
• Managing the KOL network for specific segments and supporting the growth of business based on market research, campaign development, and pricing strategies

ASSUMPTION: This role requires a strategic mindset with a strong focus on customer needs and market trends. The ideal candidate will have a proven track record in marketing, preferably within the healthcare sector, and be able to work effectively in a matrix environment.

📋 Key Responsibilities

✅ Support sales growth, retention, and profitability of the Healthcare division through strategic planning and execution of marketing programs

✅ Develop in-depth customer and market knowledge, keeping up to date with customer trends through regular VOC, field visits, and relevant industry associations

✅ Drive a total solution for senior C-suite stakeholders within the Healthcare environment

✅ Manage the KOL network for specific segments and support the growth of business based on market research, campaign development, and pricing strategies

✅ Collaborate with critical functions, including Sales, Finance, R&D, and Scientific Marketing, to ensure effective product launches and marketing strategies

✅ Remain current on market standards, association guidelines, and related government regulations

✅ Lead or influence commercial projects and assist in developing training programs and sales tools to support the sales force

✅ Work collaboratively with European Marketing Portfolio Managers and Strategic Marketing team to share best practices

✅ Travel up to 25% based on need, customer face-to-face interaction, and team support

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, leadership, and strategic thinking skills. The successful candidate will be comfortable working in a fast-paced environment and navigating a matrix organization.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 10+ years of professional sales and marketing experience, or MBA with 5+ years of experience

Required Skills:

• Proven ability to work independently while handling multiple tasks
• Ability to work with minimal supervision and navigate matrix organizations to achieve business results
• Ability to exhibit team leadership, motivate teams, and communicate a sense of vision and mission
• Strong oral and written communication skills, organizational skills, good attention to detail, and sound judgment in a fast-paced environment
• Fluency in English and local language

Preferred Skills:

• Previous experience in the healthcare space
• Sales experience, either for Ecolab or elsewhere
• CRM experience and aptitude (preferably Salesforce.com)
• International cultural awareness and international business experience

ASSUMPTION: While an MBA is not required, candidates with an MBA may have an advantage in this role due to the strategic nature of the position and the need to work effectively in a matrix environment.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts and wellness programs

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role's requirements

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Ecolab operates in the chemical manufacturing industry, focusing on providing water, hygiene, and infection prevention solutions and services to customers in various sectors, including food, healthcare, high tech, life sciences, hospitality, and industrial markets.

Company Size: Ecolab is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse aspects of the business.

Founded: Ecolab was founded in 1923 and has since grown into a global leader in its industry, with annual sales of over $16 billion.

Company Description:

• Ecolab is a trusted partner for millions of customers, providing innovative solutions to advance food safety, maintain clean and safe environments, and optimize water and energy use.
• The company delivers comprehensive science-based solutions, data-driven insights, and world-class service to customers in various markets.
• Ecolab is committed to diversity, equity, and inclusion, reflecting its longstanding value of working together to integrate diverse perspectives and achieve business results.

Company Specialties:

• Safe Food
• Clean Water
• Abundant Energy
• and Healthy Environments

Company Website: www.ecolab.com

ASSUMPTION: Ecolab's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the business. The company's commitment to sustainability and innovation makes it an attractive choice for professionals seeking to make a positive impact in their industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the European Multichannel Marketing Leader and collaborates with various functions, including Sales, Finance, R&D, and Scientific Marketing.

Work Arrangement: This role is on-site, with up to 25% travel based on need, customer face-to-face interaction, and team support.

Growth Opportunities:

• Progression to senior marketing roles within Ecolab or other functions within the organization
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business

ASSUMPTION: This role offers a unique opportunity for candidates to develop their marketing skills and gain experience working in a matrix environment. The successful candidate will have the chance to collaborate with various functions and make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Ecolab's office in Vimercate, Italy, is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Vimercate, Italy

Geographic Context:

• Vimercate is located in the Lombardy region of Italy, near Milan, offering easy access to cultural attractions, shopping, and dining options.
• The area is well-connected by public transportation, with nearby train stations and highways.
• Vimercate offers a mix of urban and suburban living, with a range of housing options to suit different preferences and budgets.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the role's requirements

ASSUMPTION: The location and work environment at Ecolab's Vimercate office provide a supportive and engaging setting for employees to thrive and succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other stakeholders
• Final interview with the European Multichannel Marketing Leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Cultural fit and alignment with Ecolab's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing achievements and how they align with the role's requirements
• Research Ecolab's business and the healthcare market to demonstrate your understanding of the industry and the company's offerings

ATS Keywords: Marketing strategy, sales enablement, product launches, market research, digital marketing, customer relationship management, collaboration, leadership, strategic planning, communication, project management, competitive intelligence, training development, customer engagement, problem-solving, analytical skills

ASSUMPTION: The interview process for this role is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their cultural fit with Ecolab's values and work environment.

🛠️ Tools & Technologies

• Salesforce.com (CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or adapted to based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Safety is our way of life
• Integrity is our foundation
• Inclusion is our strength
• Performance drives our results
• Teamwork empowers us

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving business outcomes
• Adaptable and comfortable working in a matrix environment
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate Ecolab's commitment to safety in your daily work?
• Can you provide an example of a time when you successfully navigated a matrix organization to achieve business results?
• How do you approach working collaboratively with diverse teams to drive performance and achieve shared goals?

ASSUMPTION: Ecolab's company values and work style emphasize the importance of safety, integrity, inclusion, performance, and teamwork. Candidates who demonstrate a strong alignment with these values and a commitment to working collaboratively will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a matrix organization and collaborating effectively with various functions
• Keeping up to date with market trends and customer needs in a dynamic industry
• Balancing the strategic and tactical aspects of the role to drive business results

ASSUMPTION: The potential challenges in this role require a strong, adaptable candidate who can manage multiple priorities, work effectively in a matrix environment, and stay current with market trends and customer needs.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the healthcare market and requires a deep understanding of the industry and its customers
• This role offers a unique opportunity to work on a global scale, collaborating with various functions and stakeholders across Europe
• Career progression in this role may lead to senior marketing positions or other functions within the organization, depending on the candidate's skills, interests, and performance

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a focus on the healthcare industry and global collaboration. Candidates with relevant experience and a strong understanding of the market will be well-suited to this opportunity.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the healthcare market
• Conducting market research to identify customer needs and trends, and using the insights to inform marketing strategy and product development
• Collaborating with the sales team to create customer-facing presentations and other sales enablement materials

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Manager may be responsible for in this role. The specific projects and priorities will depend on the business needs and market conditions at the time of hire.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the Healthcare division and how this role will contribute to its success?
• How does this role collaborate with the sales team to drive revenue growth and market share?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Ecolab support work-life balance for its employees, particularly for those in management positions?
• Can you provide an example of a time when the company successfully navigated a market challenge or opportunity in the healthcare sector?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role's day-to-day responsibilities, career growth opportunities, and the company's approach to marketing and collaboration in the healthcare sector.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
• Prepare examples of your marketing achievements and how they align with the role's requirements
• Research Ecolab's business and the healthcare market to demonstrate your understanding of the industry and the company's offerings
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.