📌 Core Information
🔹 Job Title: Marketing Manager (Healthcare)
🔹 Company: Onspire Health Marketing
🔹 Location: Kansas City, Missouri
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Kansas City, MO)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for healthcare clients
- Serving as the primary point of contact for clients, managing relationships, and presenting marketing strategies
- Overseeing marketing campaigns tailored to local market needs, ensuring deliverables align with client goals
- Collaborating with internal teams and external vendors to ensure optimal campaign execution and results
ASSUMPTION: This role requires a strong understanding of healthcare marketing and a proven track record in developing and executing successful marketing strategies.
📋 Key Responsibilities
✅ Serve as the primary contact for assigned healthcare clients, managing and nurturing relationships
✅ Work with firm strategists to develop and implement effective marketing and positioning strategies
✅ Translate client goals into data-driven marketing plans that elevate brand visibility and engagement
✅ Present marketing strategies, reports, and insights to C-suite executives and Board of Trustees
✅ Oversee integrated marketing campaigns tailored to local market needs for rural and urban hospitals, academic medical centers, and health systems
✅ Ensure marketing deliverables align with client goals, exceed expectations, and achieve measurable results
✅ Collaborate with internal teams to develop compelling creative concepts, launch campaigns, and analyze performance metrics
✅ Track campaign ROI, client budgets, profitability, and KPIs to ensure optimal execution
✅ Manage relationships with media buyers, print/production vendors, and digital technology firms
✅ Oversee daily client interactions, ensuring strong communication and strategic alignment
✅ Guide and mentor the Marketing Coordinator, providing leadership and support
✅ Monitor project timelines, budgets, and workflow efficiency to ensure seamless execution
ASSUMPTION: This role requires strong leadership, communication, and project management skills to effectively manage client relationships and marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree required (Marketing, Communications, or related field preferred). Master’s degree (MBA, MHA, or similar) preferred.
Experience: 5+ years of experience in marketing, strategy, and campaign management (healthcare and hospital marketing experience required).
Required Skills:
- Strong critical thinking, strategic planning, and problem-solving skills
- Proven ability to develop and execute high-impact marketing strategies
- Deep understanding of strategic marketing planning processes and data analysis
- Ability to translate complex data into actionable marketing recommendations
- Well-organized, detail-oriented, and capable of producing high-quality results under tight deadlines
- Strong interpersonal and communication skills, with a client-first approach
- Confident in branding, advertising, and marketing fundamentals
- Skilled in public speaking and leading high-level client discussions
Preferred Skills:
- Experience with healthcare and hospital marketing
- Familiarity with marketing automation tools and CRM systems
- Bilingual or multilingual skills (Spanish, for example)
ASSUMPTION: Candidates with a strong background in healthcare marketing and a proven track record in developing and executing successful marketing strategies will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 per year
Benefits:
- Medical Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (PTO)
- Hybrid & Flexible Work Schedules
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 5-10 years of experience in healthcare marketing.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Marketing
Company Size: Small to Medium (11-50 employees)
Founded: 2015
Company Description:
- Onspire Health Marketing is a healthcare marketing agency specializing in strategic growth for medical practices, hospitals, health systems, and healthcare organizations
- The company leverages cutting-edge digital innovation, data-driven insights, and healthcare expertise to create powerful, results-driven marketing solutions
- Onspire Health Marketing is committed to diversity, inclusion, and equal opportunity for all qualified applicants
Company Specialties:
- Healthcare Marketing Strategy
- Branding & Advertising
- Digital Marketing & SEO
- Public Relations & Content Marketing
Company Website: onspirehealthmarketing.com
ASSUMPTION: Onspire Health Marketing is a specialized healthcare marketing agency with a focus on strategic growth and data-driven insights.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Vice President of Client Services
Work Arrangement: Hybrid (Kansas City, MO) with flexible hours and remote work options available
Growth Opportunities:
- Potential to advance to a Director or Vice President role with demonstrated success and leadership
- Opportunities to work on diverse healthcare marketing projects and campaigns
- Chance to mentor and develop junior marketing team members
ASSUMPTION: This role offers opportunities for career growth and development within the healthcare marketing industry.
🌍 Location & Work Environment
Office Type: Hybrid (Kansas City, MO) with remote work options available
Office Location(s): Kansas City, Missouri
Geographic Context:
- Kansas City, Missouri is a mid-sized city with a population of approximately 491,919
- The city is known for its vibrant arts and culture scene, as well as its sports teams and barbecue cuisine
- Kansas City has a humid subtropical climate, with hot summers and cold winters
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Vice President of Client Services
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Client management and communication skills
- Campaign execution and optimization
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your healthcare marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Onspire Health Marketing and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing Manager, Healthcare Marketing, Strategic Planning, Campaign Management, Client Relationships, Data Analysis, Branding, Advertising, Public Speaking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, client management, and campaign execution skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Empathy – Understanding client needs to craft customized solutions
- Integrity – Earning and maintaining trust through transparency and ethical practices
- Innovation – Staying ahead of the curve with cutting-edge marketing strategies
- Collaboration – Partnering with teams to drive impactful results
- Curiosity – Continuously exploring and pushing boundaries to unlock new opportunities
Work Style:
- Client-focused and results-driven
- Collaborative and team-oriented
- Adaptable and open to feedback
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a proven track record in developing and executing successful marketing strategies in the healthcare industry?
- Are you comfortable managing client relationships and presenting marketing strategies to C-suite executives and Board of Trustees?
- Do you thrive in a collaborative, team-oriented work environment and enjoy mentoring junior team members?
ASSUMPTION: Candidates who align with Onspire Health Marketing's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple client relationships and marketing campaigns simultaneously
- Keeping up with industry trends and best practices in healthcare marketing
- Balancing the demands of client work with internal team management and mentoring
- Adapting to the unique needs and preferences of diverse healthcare clients
ASSUMPTION: This role may present challenges in managing multiple priorities and adapting to diverse client needs, but offers opportunities for growth and development in healthcare marketing.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position requires a deep understanding of healthcare marketing and a proven track record in developing and executing successful marketing strategies in the healthcare industry
- Healthcare marketing experience is a must-have for this role, as it is crucial for understanding the unique needs and challenges of healthcare clients
- This role offers opportunities for career growth and development within the healthcare marketing industry, with potential advancement to a Director or Vice President role
ASSUMPTION: This role is unique in its focus on healthcare marketing and offers opportunities for career growth and development within the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to increase patient volume for a rural hospital
- Conducting market research and analysis to identify growth opportunities for an academic medical center
- Creating and implementing a brand strategy to differentiate a health system from its competitors
ASSUMPTION: These sample projects illustrate the types of marketing initiatives the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to healthcare marketing and how this role fits into the overall marketing strategy?
- What are the most significant challenges facing the healthcare marketing industry, and how does Onspire Health Marketing address them?
- How does Onspire Health Marketing support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Onspire Health Marketing foster a culture of collaboration and innovation?
ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the industry, as well as assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your healthcare marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Onspire Health Marketing and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
