Marketing Manager - Healthcare (m/f/d)

📌 Core Information

🔹 Job Title: Marketing Manager - Healthcare (m/f/d)

🔹 Company: Dexcom

🔹 Location: Remote - Austria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for a group of strategically important countries within the Eastern Cluster
• Collaborating with EMEA and in-country marketing teams, as well as cross-functional teams, to ensure alignment with broader company strategy
• Serving as the team expert for HCP marketing, sharing initiatives and priorities, and taking responsibility for the cluster strategy
• Developing the Professional Educational plan for the wider cluster, delivering messaging and support centrally while ensuring relevance and impact
• Establishing KPIs, creating results forecasts, and tracking performance to ensure marketing plans deliver expected business outcomes

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and stakeholder management to succeed in a dynamic and fast-paced environment.

📋 Key Responsibilities

✅ Ownership for a group of strategically important countries within the cluster, focused on developing relationships with distributors and ensuring alignment with the broader company strategy

✅ Collaboration with EMEA and other in-country marketing teams, as well as other cross-functional teams, to ensure cluster messaging, positioning, and executions are aligned

✅ Acting as the team expert for HCP marketing, sharing initiatives and priorities, inputting into regional projects that affect the region, and taking responsibility for the cluster strategy

✅ Developing the Professional Educational plan for the wider cluster, delivering messaging and support centrally while ensuring content is relevant and impactful

✅ Establishing KPIs for all programs, creating results forecasts, and tracking performance to ensure marketing plans deliver expected business outcomes

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree required, graduate degree preferred

Experience: Typically requires a minimum of 8-12 years of related experience, with 4 years of related experience if a graduate degree is held

Required Skills:

• Proven experience working within a regulated market (healthcare/pharmaceuticals)
• Track record of developing successful HCP-orientated strategies and campaigns, and development of a KOL program
• Ability to build strong relationships internally and externally to ensure all stakeholders are focused on the same objectives
• Demonstrable record of leadership in marketing, including business plan development, product launches, and defining and controlling marketing budgets
• Experience of managing distributor partners and leading marketing efforts across multiple countries

Preferred Skills:

• Experience working in a remote or hybrid work environment
• Fluency in multiple languages, with a focus on German and English

ASSUMPTION: Candidates with experience in the healthcare or pharmaceutical industry and a strong understanding of regulated markets will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (estimated, based on industry standards for a Marketing Manager with 10+ years of experience in the healthcare industry in Austria)

Benefits:

• Comprehensive benefits program
• Growth opportunities on a global scale
• Access to career development through in-house learning programs and/or qualified tuition reimbursement

Working Hours: Full-time, with a flexible work arrangement that allows for a hybrid work environment if the candidate resides within commuting distance of a Dexcom site (typically 75 miles/120km)

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on continuous glucose monitoring (CGM) systems for people with diabetes

Company Size: 10,001+ employees, with a global presence and a strong focus on innovation and customer care

Founded: 1999, with a mission to empower people to take control of their health by providing accurate and reliable CGM technology

Company Description:

• Dexcom is a leading provider of CGM systems, dedicated to improving the lives of people with diabetes through innovative technology
• The company focuses on creating user-friendly, accurate, and non-invasive CGM solutions to help people manage their diabetes more effectively
• Dexcom is committed to continuous improvement, investing in research and development to advance CGM technology and expand its offerings

Company Specialties:

• Continuous Glucose Monitoring
• Medical Devices
• Diabetes Management
• Decision Support
• Data Management
• Mobile Software
• Sensors
• Biosensors
• Glucose Biosensors
• Wellness

Company Website: careers.dexcom.com

ASSUMPTION: Dexcom's focus on innovation, customer care, and continuous improvement creates an environment that values creativity, collaboration, and a strong work ethic.

📊 Role Analysis

Career Level: Experienced professional with a proven track record in marketing, seeking to take on a leadership role within a dynamic and growing organization

Reporting Structure: This role reports directly to the Marketing Director for the Eastern Cluster and works closely with various marketing teams, cross-functional teams, and distributor partners

Work Arrangement: Remote OK, with the possibility of a hybrid work environment if the candidate resides within commuting distance of a Dexcom site

Growth Opportunities:

• Potential to advance within the marketing department or explore opportunities in other areas of the business as the company continues to grow and expand
• Access to career development programs and resources to support professional growth and advancement

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and develop their career within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Remote, with the possibility of a hybrid work environment if the candidate resides within commuting distance of a Dexcom site

Office Location(s): Home office, with the possibility of working from Dexcom sites in Austria or other European locations

Geographic Context:

• Austria is a landlocked country in Central Europe, known for its alpine landscapes, historic cities, and rich cultural heritage
• The Austrian economy is strong and diverse, with a focus on industries such as manufacturing, tourism, and technology
• Austria offers a high quality of life, with a strong social welfare system, excellent healthcare, and a well-educated workforce

Work Schedule: Full-time, with flexible hours and the possibility of a hybrid work arrangement

ASSUMPTION: Working remotely in Austria offers a unique opportunity to balance work and personal life, with access to a high quality of life and a rich cultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Interview with the hiring manager and/or other members of the marketing team
• Final interview with the Marketing Director for the Eastern Cluster
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Dexcom's values and mission
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the healthcare industry and regulated markets in your application materials
• Prepare examples of your past accomplishments in marketing, with a focus on HCP-oriented strategies, campaign development, and KOL program management

ATS Keywords: Marketing Manager, Healthcare Marketing, HCP Marketing, KOL Program Development, Distributor Management, Strategic Planning, Campaign Development, Cross-Functional Collaboration, Performance Tracking, Leadership, Problem Solving, Relationship Building, Detail Orientation, Execution Excellence, Organizational Skills, Self-Starter, Multi-Tasking

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position through a thorough and comprehensive interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable working with a variety of marketing and project management tools, as well as data analysis and visualization tools to support decision-making and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Dexcom is dedicated to improving the lives of people with diabetes through innovative technology and exceptional customer care
• Innovative: Dexcom fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo
• Collaborative: Dexcom values teamwork, open communication, and cross-functional collaboration to drive success

Work Style:

• Dynamic and fast-paced: Dexcom operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
• Data-driven: Dexcom uses data and analytics to inform decision-making and measure performance
• Customer-focused: Dexcom prioritizes the needs and preferences of its customers, ensuring that its products and services meet their unique needs and expectations

Self-Assessment Questions:

• How do you approach developing and executing marketing strategies in a regulated market, such as healthcare or pharmaceuticals?
• Can you provide an example of a successful HCP-oriented campaign you have developed and executed, and how you measured its performance?
• How do you build and maintain strong relationships with internal and external stakeholders, and ensure that all parties are focused on the same objectives?

ASSUMPTION: Candidates who are patient-centric, innovative, collaborative, and customer-focused will be well-suited to Dexcom's culture and values.

⚠️ Potential Challenges

• Managing multiple distributor partners and ensuring alignment with the broader company strategy
• Operating in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility
• Balancing the need for strategic thinking and innovation with the requirement to deliver tangible and measurable results
• Working remotely and managing a team distributed across multiple countries and time zones

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic, and often unpredictable environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the Eastern Cluster and the need to develop and execute marketing strategies for a group of strategically important countries within the region
• Compared to other marketing roles within Dexcom, this position requires a higher degree of autonomy and responsibility, as well as a deeper understanding of regulated markets and HCP marketing
• Career progression in this role may involve taking on additional responsibilities within the marketing department or exploring opportunities in other areas of the business as the company continues to grow and expand

ASSUMPTION: Candidates should be aware of the unique nature of this role and the specific challenges and opportunities it presents, compared to other marketing roles within Dexcom or the broader healthcare industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new CGM product in a target country within the Eastern Cluster
• Collaborating with cross-functional teams to create and deliver a series of webinars or other educational content for healthcare professionals in the region
• Conducting market research to assess the needs and preferences of healthcare professionals in the Eastern Cluster and developing targeted marketing strategies to address these needs

ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Manager in this role might undertake, with a focus on strategic thinking, cross-functional collaboration, and stakeholder management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• How does Dexcom support the professional development and growth of its marketing employees?
• What are the key priorities for the marketing team in the Eastern Cluster in the first 90 days, and how does this role contribute to achieving these objectives?
• How does Dexcom measure the success of its marketing initiatives, and how does this role contribute to driving business outcomes?
• What are the key challenges facing the marketing team in the Eastern Cluster, and how does this role address these challenges?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their understanding of the marketing team's priorities, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://dexcom.wd1.myworkdayjobs.com/Dexcom/job/Remote---Austria/Marketing-Manager---Healthcare--m-f-d-_JR112191
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in regulated markets, HCP marketing, and campaign development
• Prepare examples of your past accomplishments in marketing, with a focus on HCP-oriented strategies, campaign development, and KOL program management
• If applicable, prepare examples of your portfolio or other supporting materials that demonstrate your qualifications and fit for the position
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.