📌 Core Information
🔹 Job Title: Marketing Manager - Healthcare (m/f/d)
🔹 Company: Dexcom
🔹 Location: Remote - Germany (with occasional travel to Mainz, Germany)
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Home Office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for a group of strategically important countries within the Eastern Cluster
- Collaborating with EMEA and in-country marketing teams, as well as cross-functional teams, to ensure cluster messaging, positioning, and executions are aligned
- Serving as the team expert for HCP marketing, sharing initiatives and priorities, and taking responsibility for the cluster strategy
- Developing the professional educational plan for the wider cluster, delivering messaging and support centrally while ensuring content is relevant and impactful
- Establishing KPIs for all programs, creating results forecasts, and tracking performance to ensure marketing plans deliver expected business outcomes
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
✅ Ownership for a group of strategically important countries within the cluster, focused on developing relationships with distributors, understanding country needs, and ensuring execution and activities align with the broader company strategy
✅ Collaboration with EMEA and other in-country marketing teams, as well as other cross-functional teams, to ensure cluster messaging, positioning, and executions are aligned
✅ Serving as the team expert for HCP marketing, sharing initiatives and priorities, inputting into regional projects that affect the region, and taking responsibility for the cluster strategy
✅ Developing the professional educational plan for the wider cluster, delivering messaging and support centrally while ensuring content is relevant and impactful
✅ Establishing KPIs for all programs, creating results forecasts, and tracking performance to ensure marketing plans deliver expected business outcomes
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree (graduate degree desirable)
Experience: Typically requires a minimum of 8-12 years of related experience (4 years with a graduate degree)
Required Skills:
- Proven experience working within a regulated market (healthcare/pharmaceuticals)
- Track record of developing successful HCP-oriented strategies and campaigns, and development of a KOL program
- Ability to build strong relationships internally and externally to ensure all stakeholders are focused on the same objectives
- Demonstrable record of leadership in marketing, including business plan development, product launches, defining and controlling marketing budgets
- Experience of managing distributor partners and leading marketing efforts across multiple countries
Preferred Skills:
- Experience working in a fast-paced, dynamic team environment
- Fluency in German and English
ASSUMPTION: Candidates with experience in the medical device or healthcare industry, particularly in marketing or a related field, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Comprehensive benefits program
- Growth opportunities on a global scale
- Access to career development through in-house learning programs and/or qualified tuition reimbursement
- Exciting and innovative, industry-leading organization committed to employees, customers, and the communities we serve
Working Hours: Full-time (40 hours per week), with occasional travel (10-25%)
ASSUMPTION: Salary range is estimated based on industry standards for marketing managers in the healthcare industry, with consideration for the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on continuous glucose monitoring (CGM) systems for people with diabetes and healthcare providers
Company Size: 10,001+ employees, with a global presence and headquarters in San Diego, California
Founded: 1999, with a mission to empower people to take control of their health by providing innovative glucose sensing technologies
Company Description:
- Dexcom is a leading medical technology company focused on the development and commercialization of continuous glucose monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers
- The company's mission is to empower people to take control of their health by providing innovative glucose sensing technologies
- Dexcom's products are designed to improve the lives of people with diabetes by providing real-time, accurate glucose readings, allowing for better management of the condition
Company Specialties:
- Continuous Glucose Monitoring
- Medical Devices
- Diabetes Management
- Decision Support
- Data
- Mobile Software
- Sensors
- Biosensors
- Glucose Biosensors
- Wellness
Company Website: careers.dexcom.com
ASSUMPTION: Dexcom's focus on innovation, quality, and customer satisfaction makes it an attractive employer in the medical device industry.
📊 Role Analysis
Career Level: Experienced professional with a proven track record in marketing, seeking to take on a strategic and leadership role within a global organization
Reporting Structure: This role reports directly to the Marketing Director for the Eastern Cluster and works closely with various marketing teams, cross-functional teams, and external partners
Work Arrangement: Remote OK (Home Office), with occasional travel (10-25%)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on global projects and collaborate with teams across different regions
- Access to career development programs and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (Home Office), with occasional travel to the Mainz, Germany office
Office Location(s): Mainz, Germany
Geographic Context:
- Germany has a strong and growing healthcare market, with a focus on innovative medical technologies
- Mainz is a vibrant city in the state of Rhineland-Palatinate, offering a high quality of life and a rich cultural scene
- The region has a well-established medical industry, with several leading healthcare companies based nearby
Work Schedule: Full-time (40 hours per week), with occasional travel (10-25%)
ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while occasional travel provides opportunities for face-to-face collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Director for the Eastern Cluster
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Collaboration and communication skills
- Leadership and team management
- Problem-solving and adaptability
- Industry knowledge and expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with regulated markets, HCP marketing, and KOL program development
- Demonstrate your ability to build strong relationships with internal and external stakeholders
- Showcase your leadership skills and experience managing marketing budgets
ATS Keywords: Marketing Manager, Healthcare Marketing, HCP Marketing, KOL Program Development, Distributor Management, Strategic Planning, Campaign Development, Cross-Functional Collaboration, Performance Tracking, Leadership, Problem Solving, Relationship Building, Detail Orientation, Execution Excellence, Organizational Skills, Self-Starter, Multi-Tasking
ASSUMPTION: Applicants should tailor their application materials to highlight the required and preferred skills listed in the job description, as well as any relevant industry-specific keywords.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Satisfaction
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on delivering business outcomes
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do I thrive in a dynamic and fast-paced work environment?
- Am I able to build strong relationships with internal and external stakeholders?
- Do I have a proven track record of developing successful HCP-oriented strategies and campaigns?
- Am I comfortable working remotely and managing my own time effectively?
ASSUMPTION: Candidates who align with Dexcom's values and work style, and who are able to answer these self-assessment questions affirmatively, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with remote teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
- Occasional travel requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role is unique in its focus on the Eastern Cluster and its strategic importance to the company's overall marketing efforts
- Compared to other marketing manager roles in the healthcare industry, this position offers a high degree of autonomy and responsibility
- Career path comparison: This role provides opportunities for growth within the marketing department or across different regions, with potential progression to a director or senior leadership position
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a successful HCP marketing campaign for a new product launch in a target country within the Eastern Cluster
- Collaborating with cross-functional teams to create and deliver a comprehensive professional educational plan for the wider cluster
- Conducting market research and analysis to inform strategic decision-making and marketing plan development
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to make a real impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Eastern Cluster and how this role fits into that strategy?
- How does this role collaborate with other marketing teams and cross-functional teams within the organization?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions will help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, its products, and the healthcare industry
- Be ready to discuss your experience with regulated markets, HCP marketing, and KOL program development
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
