Marketing Manager Hemofilia

📌 Core Information

🔹 Job Title: Marketing Manager Hemofilia

🔹 Company: Roche

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: 2025-07-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (CDMX - Santa Fe)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for hemophilia products
• Co-creating access strategies with the team and field representatives
• Resource allocation and training for field representatives
• Ensuring sales and profitability goals are met
• Collaborating with a global team and working on high-specialty areas

ASSUMPTION: This role requires a strong sense of purpose to improve patient journeys and contribute value to the healthcare system, society, and Roche.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for hemophilia products to increase adoption and achieve sales targets

✅ Co-create access strategies with the team and field representatives to reach brand objectives

✅ Allocate resources for the development of marketing strategies and ensure their execution by the field team

✅ Contribute to the training of field representatives and ensure the achievement of sales and operational expense (OPEX) targets

✅ Co-create plans for product access and ensure the availability of resources for the brand

✅ Collaborate with a global team and work on high-specialty areas, demonstrating a strong sense of purpose to improve patient journeys

ASSUMPTION: The role requires a high level of collaboration and adaptability to work effectively with a global team and in high-specialty areas.

🎯 Required Qualifications

Education: University degree in Marketing, Economics, Engineering, Pharmacobiology, or related fields

Experience: 5-10 years of experience in marketing, preferably in high-specialty areas

Required Skills:

• Advanced English proficiency
• Knowledge of hemophilia (considered a differential)
• Experience in field roles such as Representative Médico, KAM, KAE, PJP, or HSP
• Capability to work multifunctionally
• Deep understanding of patient journeys and related pathologies
• Proficiency in digital tools and application of Design Thinking

Preferred Skills:

• Experience in Business Intelligence

ASSUMPTION: The required skills reflect the need for a well-rounded professional with a strong background in marketing and a deep understanding of the healthcare industry.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between MXN 150,000 and MXN 250,000 per month, based on industry standards for a marketing manager with 5-10 years of experience in the biotechnology research industry in Mexico City.

Benefits:

• Not specified in the job description

Working Hours: Full-time position with a hybrid work arrangement (CDMX - Santa Fe)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits and working hours may be subject to change or additional information provided by the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. The company is the world’s largest biotech company and a leader in personalized healthcare.

Company Size: Roche has 100,0052 employees globally, making it a large enterprise with a significant presence in the biotechnology research industry.

Founded: Roche was founded in 1896 and has since grown to become a global leader in healthcare.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the world’s largest biotech company and a leader in personalized healthcare
• Roche is committed to improving patient access to medical innovations by working with all relevant stakeholders

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• great place to work
• diagnostics
• pharmaceuticals
• research
• healthcare
• diabetes care
• genomics
• healthcare technology
• big data
• and Science

Company Website: http://www.roche.com/

ASSUMPTION: Roche's focus on innovation, personalized healthcare, and improving patient access to medical innovations makes it an attractive employer for professionals in the biotechnology research industry.

📊 Role Analysis

Career Level: This role is a senior-level marketing position with a focus on high-specialty areas and global collaboration.

Reporting Structure: The Marketing Manager Hemofilia reports directly to the Marketing Value Manager and works closely with the field team and global colleagues.

Work Arrangement: The role has a hybrid work arrangement based in CDMX - Santa Fe.

Growth Opportunities:

• Potential growth opportunities within Roche's global organization
• Possibility to work on high-specialty areas and collaborate with a global team
• Chance to develop expertise in hemophilia and related pathologies

ASSUMPTION: The growth opportunities in this role are driven by Roche's global presence and the high-specialty nature of the position.

🌍 Location & Work Environment

Office Type: Roche's offices are modern and collaborative workspaces designed to foster innovation and creativity.

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
• The city is known for its rich history, vibrant culture, and diverse neighborhoods
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: The role has a hybrid work arrangement, with a mix of on-site and remote work.

ASSUMPTION: The work environment at Roche is designed to foster collaboration, innovation, and creativity, with a focus on improving patient outcomes and access to healthcare.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final interview with the Marketing Value Manager

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Knowledge of hemophilia and related pathologies
• Global mindset and collaboration skills
• Adaptability and problem-solving abilities

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and passion for improving patient journeys
• Prepare for behavioral and situational interview questions focused on marketing strategies, team collaboration, and problem-solving

ATS Keywords: Marketing, Hemophilia, Business Intelligence, Patient Journey, Digital Tools, Design Thinking, Cross-Functional Collaboration, Sales, Operational Expense Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise, global collaboration, and a strong sense of purpose to improve patient journeys.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and may vary depending on Roche's specific technology stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Patient focus
• Innovation
• Collaboration
• Quality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Patient-focused and empathetic
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a strong sense of purpose to improve patient journeys and contribute value to the healthcare system, society, and Roche?
• Are you comfortable working in a global team and collaborating with colleagues from diverse backgrounds?
• Do you have the ability to adapt to new situations and problem-solve effectively in a dynamic work environment?

ASSUMPTION: Roche's company values and work style emphasize collaboration, innovation, and a strong sense of purpose to improve patient outcomes and access to healthcare.

⚠️ Potential Challenges

• The role requires a high level of collaboration and adaptability to work effectively with a global team and in high-specialty areas
• The role may involve working with sensitive patient information and maintaining strict confidentiality
• The role may require occasional travel to attend global meetings or conferences
• The hybrid work arrangement may present challenges in maintaining work-life balance

ASSUMPTION: The potential challenges in this role are driven by its global nature, high-specialty focus, and hybrid work arrangement.

📈 Similar Roles Comparison

• This role is unique in its focus on hemophilia and collaboration with a global team
• Similar roles in the biotechnology research industry may have a broader product portfolio or a more regional focus
• Career progression in this role may involve moving into a global marketing leadership position or specializing in a specific therapeutic area

ASSUMPTION: The unique focus on hemophilia and global collaboration sets this role apart from similar positions in the biotechnology research industry.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new hemophilia product launch
• Co-creating an access strategy with the team and field representatives to improve patient access to a hemophilia treatment
• Analyzing market data and trends to inform marketing strategies and resource allocation

ASSUMPTION: The sample projects in this role are designed to showcase the candidate's ability to develop and implement marketing strategies, collaborate with a global team, and analyze market data to inform decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Roche support the professional development and growth of its marketing managers?
• What are the key priorities for the first 90 days in this role?
• How does Roche measure the success of its marketing strategies and access plans?
• What is the work-life balance like for a hybrid role at Roche?

ASSUMPTION: The key questions to ask during the interview are designed to gain insights into the team structure, professional development opportunities, and the work-life balance for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, knowledge of hemophilia, and global collaboration skills
• Write a cover letter explaining your fit for the role and passion for improving patient journeys
• Prepare for behavioral and situational interview questions focused on marketing strategies, team collaboration, and problem-solving
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.