Marketing Manager Hemofilia

📌 Core Information

🔹 Job Title: Marketing Manager Hemofilia

🔹 Company: Roche

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Mexico City - Santa Fe)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for specific product indications
• Ensuring co-creation of access strategies to meet sales and profitability targets
• Training the field team and managing resources for product portfolios
• Collaborating with global teams and working in a multifunctional environment

ASSUMPTION: This role requires a strong sense of purpose to improve patient journeys and contribute value to the healthcare system, society, and Roche.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for specific product indications

✅ Ensuring co-creation of access strategies to meet sales and rentability targets

✅ Training the field team and managing resources for product portfolios

✅ Collaborating with global teams and working in a multifunctional environment

✅ Defining complex brand issues, co-creating strategic solutions, and allocating resources for brand development

✅ Building and developing communication channels with the field team to ensure tactical execution of solutions

✅ Contributing to the co-creation of access plans for brands and ensuring resource management

✅ Being responsible for sales and operational expenses (OPEX) of products or portfolios

ASSUMPTION: The role requires a high level of strategic thinking, collaboration, and adaptability to succeed in a dynamic and evolving healthcare landscape.

🎯 Required Qualifications

Education: University degree in Marketing, Economics, Engineering, Pharmacobiology, or related fields

Experience: Proven experience in marketing, preferably in specialized areas, and knowledge of hemophilia (considered a differential)

Required Skills:

• Advanced English proficiency
• Experience in field roles such as Representative Médico, KAM, KAE, PJP, or HSP
• Knowledge of business intelligence
• Deep understanding of patient journeys and related pathologies
• Proficiency in digital tools and application of design thinking

Preferred Skills:

• Experience in business intelligence
• Multifunctional collaboration skills

ASSUMPTION: Candidates with a strong background in marketing, relevant experience, and a passion for improving patient journeys will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 150,000 and MXN 250,000 per month, based on industry standards for marketing managers with 5-10 years of experience in the biotechnology sector in Mexico City.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program

Working Hours: Full-time position with a hybrid work arrangement (Mexico City - Santa Fe)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives. They are the world leader in in vitro diagnostics, tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Company Size: Roche has over 100,000 employees worldwide, providing a large and diverse work environment.

Founded: Roche was founded in 1896 and has since grown into a global leader in healthcare.

Company Description:

• Roche is a global leader in personalised healthcare, aiming to fit the right treatment to each patient in the best way possible.
• The company has truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is committed to improving patient access to medical innovations by working with all relevant stakeholders.

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: http://www.roche.com/

ASSUMPTION: Roche's size and global presence offer applicants numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior-level marketing position with significant responsibilities and the potential for career advancement.

Reporting Structure: The Marketing Manager reports directly to the Squad and collaborates with global teams and the field team.

Work Arrangement: This is a hybrid role based in Mexico City - Santa Fe, with a flexible work arrangement.

Growth Opportunities:

• Progression to more senior marketing roles within Roche
• Expansion of responsibilities to include additional product portfolios or therapeutic areas
• Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: Successful candidates will have a strong desire to grow professionally and take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Roche's Mexico City office is a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Mexico City - Santa Fe

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous amenities.
• The Santa Fe neighborhood is a modern and upscale area with numerous shopping, dining, and entertainment options.
• The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

Work Schedule: Full-time with a hybrid work arrangement (Mexico City - Santa Fe)

ASSUMPTION: The hybrid work arrangement provides candidates with the best of both worlds – in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Marketing and strategic thinking skills
• Collaboration and communication abilities
• Problem-solving and adaptability
• Alignment with Roche's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing achievements and challenges overcome
• Demonstrate your understanding of Roche's company culture and values

ATS Keywords: Marketing, Hemophilia Knowledge, Business Intelligence, Patient Journey, Digital Tools, Design Thinking, Multifunctional Collaboration, Sales, Operational Expense Management

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, strategic thinking, and cultural fit during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Courage
• Collaboration
• Passion for patients
• Discipline

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and strategic
• Patient-focused and empathetic

Self-Assessment Questions:

• How do you embody Roche's company values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or strategy?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: Candidates who align with Roche's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Navigating a complex and evolving healthcare landscape
• Adapting to changes in market dynamics and customer needs
• Balancing short-term tactical execution with long-term strategic planning

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Marketing Manager (Pharmaceuticals) vs. Marketing Manager (Hemofilia) - Specific product focus and target audience
• Marketing Manager (Roche) vs. Marketing Manager (Competitor) - Company culture, values, and strategic focus
• Marketing Manager (Mexico) vs. Marketing Manager (Global) - Geographic scope and market dynamics

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and preferences.

📝 Sample Projects

• Developing a marketing strategy for a new hemophilia product launch
• Conducting market research to understand patient journeys and preferences
• Collaborating with global teams to create co-branded marketing materials

ASSUMPTION: These sample projects provide insight into the types of marketing initiatives candidates can expect to work on in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Roche's hemophilia portfolio?
• What are the key priorities for this role in the first 90 days?
• How does Roche support the professional development and growth of its marketing managers?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does Roche approach collaboration and information sharing between marketing and other functions, such as sales and medical affairs?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing achievements and challenges overcome
• Demonstrate your understanding of Roche's company culture and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.