Marketing Manager HIBOX

📌 Core Information 🔹 Job Title: Marketing Manager HIBOX 🔹 Company: Accedo 🔹 Location: Finland (Remote) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: May 27, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: Hybrid (Remote in Finland) 🚀 Job Overview Key aspects of this role include: - Building, growing, and nurturing vertical-specific audiences - Establishing Hibox as a thought leader within key verticals - Supporting sales by planning and executing highly targeted marketing engagements - Working in a diverse and inclusive team passionate about technology and software products ASSUMPTION: This role requires a strong focus on content creation and thought leadership, with a significant portion of work dedicated to vertical-specific marketing strategies. 📋 Key Responsibilities ✅ Build, grow, and nurture vertical-specific audiences through targeted marketing campaigns ✅ Establish Hibox as a thought leader within key verticals by creating and sharing valuable content ✅ Support sales efforts by planning and executing highly targeted marketing engagements ✅ Collaborate with cross-functional teams to ensure marketing efforts align with business objectives ✅ Continuously monitor and analyze marketing performance metrics to optimize strategies ASSUMPTION: Success in this role will depend on the candidate's ability to balance creative content production with data-driven marketing strategies. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - Proven experience (2-5 years) in marketing, with a focus on content creation and vertical-specific strategies - Experience working in a start-up environment or with virtual teams Required Skills: - Strong presentation skills and public speaking abilities - Native or near-native English skills; German and French are a plus - Proficiency in using sales & marketing automation tools - Hands-on experience with video, animation, and article creation tools (e.g., Adobe Premier, Photoshop, Illustrator, InDesign, DaVinci Resolve, Filmora) Preferred Skills: - Experience working with virtual teams in different time zones - Familiarity with Hibox's industry or related industries ASSUMPTION: Candidates with experience in start-ups or virtual teams may have an advantage in this role due to the hybrid work model and diverse team environment. 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (based on experience and market rates for mid-level marketing roles in Finland) Benefits: - Flexible compensation - Lunch benefit - Culture and sports benefit - Massage benefit - Health insurance - Hybrid work model (remote in Finland) - Flexible working hours - 5 weeks of annual holiday Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work model ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in Finland, considering the company's size and industry. 📌 Applicant Insights 🔍 Company Context Industry: Accedo operates in the software development industry, specializing in consumer and enterprise video solutions, managed TVs, and information displays. Company Size: Accedo has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: Accedo was founded in 2004 and is headquartered in Stockholm, Sweden, with additional offices across the globe. Company Description: - Accedo is a global video solutions provider, powering impactful video-centric experiences for industry leaders like Deutsche Telekom, NBC Universal, and ITV. - They support businesses at every stage of the video journey, from strategy and design to delivery, maintenance, and post-launch optimization. Company Specialties: - User Experience - OTT video - TV Everywhere - Android TV - Video On Demand - Live Streaming - VR & AR - Enterprise Video - Pay TV - Broadcast - Brand Marketing - Software-As-A-Service - Video Experience Company Website: www.accedo.tv ASSUMPTION: Accedo's focus on video-centric solutions and global presence offers candidates the opportunity to work on innovative projects with international clients. 📊 Role Analysis Career Level: Mid-level marketing professional with a focus on content creation and vertical-specific strategies Reporting Structure: This role reports directly to the Hibox team and works closely with cross-functional teams, including sales and product development. Work Arrangement: Hybrid work model, with remote work in Finland and flexible working hours Growth Opportunities: - Opportunities to work on diverse projects and collaborate with international teams - Potential to grow within the Hibox team or explore other roles within Accedo - Exposure to various aspects of marketing, from content creation to sales support and thought leadership ASSUMPTION: This role offers growth opportunities through project diversity, international collaboration, and potential internal mobility within Accedo. 🌍 Location & Work Environment Office Type: Hybrid work model, with remote work in Finland and the option to work from Accedo's offices in Finland (Gezeliuksenkatu 2a, Turku, or Vaasanpuistikko 16, Vaasa) Office Location(s): Accedo has offices in Turku and Vaasa, Finland, as well as multiple international locations. Geographic Context: - Finland offers a high quality of life, with a strong focus on work-life balance and employee well-being - The country is known for its natural beauty, with access to lakes, forests, and islands - Finland has a well-developed education system and offers excellent healthcare services Work Schedule: Flexible working hours, with a focus on results and productivity ASSUMPTION: The hybrid work model and flexible working hours provide candidates with a good work-life balance and the opportunity to enjoy Finland's natural surroundings. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth interview with the Hibox team 4. Final interview with the Accedo HR team Key Assessment Areas: - Content creation skills and portfolio - Vertical-specific marketing strategies and case studies - Presentation skills and public speaking abilities - Cultural fit and alignment with Accedo's values Application Tips: - Tailor your resume and cover letter to highlight your content creation skills and vertical-specific marketing experience - Prepare a portfolio showcasing your best work, with a focus on content creation and marketing campaigns - Research Accedo and the Hibox team to demonstrate your understanding of the company and its products ATS Keywords: Marketing, content creation, vertical-specific, thought leadership, sales support, hybrid work, Finland, Accedo, Hibox ASSUMPTION: Accedo's application process focuses on assessing candidates' content creation skills, marketing strategies, and cultural fit, with a strong emphasis on portfolio and case study presentations. 🛠️ Tools & Technologies - Adobe Premier - Adobe Photoshop - Adobe Illustrator - Adobe InDesign - DaVinci Resolve - Filmora - Sales & marketing automation tools (e.g., HubSpot, Marketo, Salesforce) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: Candidates should have hands-on experience with content creation tools and be willing to learn and adapt to new marketing technologies as needed. 👔 Cultural Fit Considerations Company Values: - Diversity and inclusion - Passion for technology and software products - Collaboration and teamwork - Innovation and continuous learning - Customer focus and excellence Work Style: - Results-driven and focused on outcomes - Collaborative and open to feedback - Adaptable and comfortable with change - Comfortable working in a hybrid environment with remote and in-office components Self-Assessment Questions: 1. How do you embrace diversity and inclusion in your work and personal life? 2. Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope? 3. How do you ensure that your work aligns with the company's values and contributes to its overall success? ASSUMPTION: Accedo values diversity, inclusion, and collaboration, seeking candidates who can thrive in a hybrid work environment and contribute to the company's innovative and customer-focused culture. ⚠️ Potential Challenges 1. Balancing content creation with data-driven marketing strategies 2. Adapting to a hybrid work environment and remote team dynamics 3. Managing multiple projects and priorities simultaneously 4. Working with virtual teams in different time zones ASSUMPTION: Success in this role requires strong time management, prioritization, and communication skills, as well as the ability to balance creative and analytical tasks. 📈 Similar Roles Comparison 1. Marketing Manager (In-house) vs. Marketing Manager (Agency): This role is an in-house position, allowing for closer collaboration with internal teams and a more focused approach to vertical-specific marketing strategies. 2. Marketing Manager (Vertical-specific) vs. Generalist Marketing Manager: This role requires a deep understanding of specific verticals and the ability to create tailored marketing campaigns, unlike a generalist marketing manager who oversees broader marketing efforts. 3. Marketing Manager (Mid-sized company) vs. Marketing Manager (Enterprise): Working in a mid-sized company like Accedo offers opportunities for growth, collaboration, and cross-functional projects, whereas enterprise-level roles may have more structured career paths and larger teams. ASSUMPTION: This role offers a unique blend of vertical-specific marketing strategies, thought leadership, and sales support, with opportunities for growth and collaboration in a mid-sized company environment. 📝 Sample Projects 1. Developing a content marketing strategy for a specific vertical, including blog posts, whitepapers, and webinars 2. Creating and executing a targeted email marketing campaign to generate leads for the sales team 3. Designing and implementing a social media strategy to increase brand awareness and engagement within key verticals 4. Collaborating with the sales team to create customized marketing materials for client presentations and proposals ASSUMPTION: Sample projects should demonstrate the candidate's ability to create targeted marketing campaigns, adapt to different verticals, and collaborate with cross-functional teams. ❓ Key Questions to Ask During Interview 1. How does the Hibox team collaborate with other departments, such as sales and product development? 2. Can you describe a typical day or week in this role, and how would my time be allocated between content creation, marketing strategies, and sales support? 3. How does Accedo support the professional growth and development of its employees, particularly in the marketing department? 4. What are the most significant challenges facing the Hibox team in the coming months, and how can this role contribute to addressing them? 5. How does Accedo measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role? ASSUMPTION: Interview questions should focus on understanding the role's day-to-day responsibilities, team dynamics, growth opportunities, and performance metrics. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your content creation skills and vertical-specific marketing experience 3. Prepare a portfolio showcasing your best work, with a focus on content creation and marketing campaigns 4. Research Accedo and the Hibox team to demonstrate your understanding of the company and its products 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.